817-283-3324
LinkedIn Twitter Facebook
WebRev Connect
smarter websites


Blog

 

SEO 101: Semantic Search and the Evolution of SEO

Posted Wed, December 24, 2014 by Julie Short

The deeper you get into search engine optimization, the harder it is to speak about specifics. This is partly because Google keeps its exact formulas and algorithms secret – we know that things like keywords and links are important to search engine rankings, for example, but don’t know exactly how they factor into the rankings at a mathematical level.

Another important reason, however, is that search engine optimization is always evolving. Google is always tweaking its approach to stay one step ahead of its competitors, and that means there are always going to be new wrinkles or ideas to consider.

Here at WebRevelation, we work hard to stay on top of these trends and best practices so our clients will always be prepared. The more competitive a search market is, the more fine-tuning and refinement is needed on a continual basis. If you want to bury your competitors and get the most traffic, you can’t let your website and search engine optimization plan become stagnant.

To give you an idea of why continual SEO refinement is so important, here are just a few of the most important search trends we’ve noticed in the past year or two:

Semantic search. Contextual search is getting to be an even bigger and more important part of Google’s algorithm. In a few years, individual keywords may not matter much at all; instead, search results will be based on a user’s preference and a host of other factors like location, visit history, and the overall depth and topic of a website. In other words, Google is getting better at figuring out what people really want when they search, and recognizing that the keywords they use might not be the clearest form of the question.

Local SEO. Now that Internet searches have effectively replaced the Yellow Pages and local print advertising in a lot of areas, local search engine optimization – based on geographic search terms – is more important than ever. If you don’t have text on your website that identifies your city, state, or area, you could be missing out on a lot of traffic.

Social inputs. More and more, Google and the other search engines are using social popularity and activity as a means for determining credibility. So having lots of followers, and comments on your social profiles, could conceivably help you achieve a higher search engine ranking. That’s especially true in the case of Google+, which is owned by the search giant itself.

Harsher penalties for bad SEO. Once upon a time, you could rank very well for lots of search terms by simply listing keywords over and over, “borrowing” content from your competitors, or having lots of low-quality links point at your website. Those days are over, however, and engaging in these kinds of tricks will likely get you penalized by Google and the other search engines to the point where they may not list your website in the search results at all.

Staying on top of search engine optimization takes a lot of work, but it also brings big rewards. If you can win visitors your competitors don’t have access to, you’ll enjoy a steady flow of buyers coming to your website each and every day.

How can we help you with your search engine optimization and Internet marketing campaigns? Call WebRevelation today to let us know, and we’ll be happy to schedule a free consultation for you and your team.

Posted in : Website Content , SEO/SMO/SMM | 
Tags : semantic , search , google , SEO


Blog Categories
RSS All Posts
RSS Announcements
RSS Blogging
RSS Business Strategy
RSS CRM
RSS e-commerce
RSS Email Marketing
RSS ERP
RSS FYI
RSS Mobile Apps
RSS Mobile Websites
RSS Online Marketing
RSS Online Profile Management
RSS SEO/SMO/SMM
RSS Tips and Tricks
RSS Website Content
RSS Websites

GoogleRSS
YahooRSS
MSNRSS
Tags
blogging search engine optimization blogging matters small business websites tips cms custom content management system erp hr custom cms content management blogging tips blogging for home builders updated website website trends improved websites manufacturer seo for blogs seo website advertising google ssl content content writer e commerce effective blogging inbound marketing marketing blogs social media content is king online marketing web browswers website website tips email marketing oil and gas mobile password safety passwords ecommerce landing pages problems mobile friendly effective campaigns navigation web design gas and oil technology googlemaps business listings mobile app linkedin linkedin for your employees blog attracting customers marketing strategy build community build online community relationship marketing crm online profile e-commerce webpayments customer loyalty mobile websites
Quicksearch
Email Signup  


Testimonials
Working with the team at WebRevelation has been a pleasure. They came highly ...
I highly recommend WebRevelation and managing partner Julie Short. Julie has alw...
Contact Us

Web Design in Oklahoma
Call  405.607.0349

Web Design in Texas
Call  817.283.3324