There’s nothing more frustrating than launching your new SEO campaign and seeing little to no results. If you are trying to navigate SEO on your own, or even if you hired professionals to help you out, it’s easy to get lost in the great wide web of Search Engine Optimization. Wherever you’re at on your SEO journey, it’s good to define your terms and understand what all of the jargon means. Take a look at this list of SEO-related words and their definitions so that you can stay informed in your search.
SEO - Search Engine Optimization is all about helping search engines understand what your page is about so they can better determine where the website ranks on their SERPs (which is short for Search Engine Result Page). The general goal of this process is to increase traffic to your website by utilizing different practices and making sure your website doesn’t get buried deep in the SERPs.
Keywords - The terms people use to search on web browsers. It’s important to identify these words in order to make sure SEO campaigns align with the popular keyword trends.
Title Tags - Also known as meta tags, these are what users see as the title of the search results that they click on to get to a site. They also determine the name of the tab in their window. Title tags are not necessarily located on the page itself but within the coding, and they are not to be confused with h1 and h2 headings.
Meta Descriptions - Just like title tags, meta descriptions are sentences within the coding that describe the page. Users see this description underneath the title tag when they see a website on their Google search.
Alt Attributes - Also known as alt text, alt attributes are descriptions of images and graphics to be displayed to the user when the image cannot be properly delivered in the case of an error. Alt attributes are also shown to search engines so they can differentiate between images.
Link Building - The practice of one domain linking within their site internally and externally to another domain in order to boost credibility and trust. The anchor text are the words the user can see that contain the link within them.
Authority - The level of trust search engines grant a website for each user search that depend on other credible pages linking to them.
Pagerank - This is a value between 0 and 1 given to web pages by Google’s algorithm based off of several different factors, such as authority and link building, that determines where web pages appear on the SERP. This is different from toolbar pageranks that are values between 0 and 10 and are given only during certain times throughout the year.
If you didn’t find the word you were looking for, here is an extensive glossary of SEO terms that you can peruse. While SEO may seem overwhelming, it doesn’t have to be! At WebRevelation, we will improve your SEO to ultimately increase your traffic and your company’s profits. If you want to see results by using our unique approach to SEO, contact us today.