This week, we've been talking about Setting up a Facebook page - doing the research, and the steps to take in setting up the page. Today, let's talk about setting up the applications (the features, and tabs).
This application allows you and/or your page fans to post photos to your wall - and the photos can also be accessed via a tab at the top of the page and/or in the sidebar.
This application works the same way "Photos" does. you and/or your page fans can post links to your wall, and these links can also show up on a tab at the top of the page, and/or in the sidebar.
These are not videos that you've "linked" to from Youtube, or other places on the web - those videos will show up as "links." This section is for videos that you upload from your computer or mobile device, straight to Facebook. As with the other apps, you can allow yourself, and/or your page fans to upload videos.
Notes are similar to blog posts. It's a good place to put entries that are longer than 3-4 sentences (too long for a wall posting).
Events are online meetings or live meetings. It's probably a good idea to only allow you and your administrators to set up events, to minimize confusion over dates, times, and representation. Events can show up on your wall, and will show up in the newsfeed. Fans can invite their friends to your events, whether or not their friends are "fans" of your page.
There is a nearly infinite supply of applications - both from Facebook, and from third-parties. I recommend sticking to Facebook apps for your page. If you use third-party apps, be sure to use apps that come highly recommended by other Facebook users - preferably users that you know, and preferably apps that you have seen working well on other pages.
At any time, you can change the order of the tabs at the top of your page by clicking them and dragging them. The "wall" will always be the first tab, and "info" will be the second, but the order of the remainder of the tabs is up to you, as the page administrator. To add more tabs, click the "+" sign on the tab row. To remove a tab, go to "edit" your page (in the left column), then adjust your application settings.
Jennifer Pointer (e-mail) is a trainer and tech writer in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. Her weakness is the mocha frappuccino.