Yesterday, we talked about the research that needs to be done when thinking about setting up a Facebook page, and choosing a name for a Facebook page. Remember, once the name is chosen for your page, it cannot be changed. The only way to "change" the name of the page is to start a new one, and then try to convince the fans of the old page to become fans of the new page - what a hassle. So, be sure to choose the name carefully. Once you have a name, how do you set up the page?
- Login to Facebook under your profile, then In the left sidebar of your home page, click "ads and pages," then the "create a page" button.
- Under "Offical Page," you'll need to select either local business, brand/product/organization, or artist/band/public figure, then enter the name of the page. Note: another option is "community page." This is for a general statement, topic, or idea that you want to start, but which you are not the official representative, and do not necessarily want to maintain control over. If you are setting up a page for yourself, your business, or your own project, you'll want to set up an "official page." Check the box asking you to verify that you are the official representative of the page, then click "create official page."
- Next, edit your page by uploading a photo (click on the photo in the top, left corner, and edit the photo). You can return to the edit screen and change any of your settings, including your photo, by clicking on "edit page," in the left-hand column of the page. Under the edit menu, choose your privacy "settings," "wall settings," and which "applications," you want to use. How tight you want your privacy and security settings (these determine who can read and post to your page) will largely be determined by how likely you are to attract trolls. If you are running a simple hobby page, you might not need as much security as if you are running a political page, for example. You'll have to use your best judgement, then make adjustments, as needed.
Tomorrow, we'll talk about the different tabs and applications that you can use, and how to use them effectively.
Jennifer Pointer (e-mail) is a trainer and tech writer in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. Her weakness is the mocha frappuccino.