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Should you be doing Email marketing in 2014?

Posted Wed, February 12, 2014 by Julie Short


With the rise of social media and mobile marketing, email marketing can often times be forgotten. Does that mean this strategy is dying? No way. In fact, if you haven’t been doing email marketing before 2014, you have definitely lost out on some prime business opportunities.

Don’t you worry, 2014 is here and you still have time to hop on the nostalgia-ridden bandwagon that is email marketing.


Still feeling skeptical? Here’s some information that should help ease you into the idea that email marketing still exists: According to last year’s Econsultancy/Adestra Email Marketing Census, 55% of all company respondents attributed more than 10% of their total sales to email marketing, while 18% of respondents attributed over 30% of their total sales to email marketing! Those stats show the value and importance that still exists in email marketing.


The problem that most people run into when it comes to email marketing is figuring out the ins and outs that really make this strategy successful, such as: Choosing the best subject line, picking what types of offers to send and learning when the best time of day to send emails is. Did you know that the most active period for email opening is between 2pm and 5pm? Were you aware that Tuesday and Thursday are the busiest days in terms of email volume? These are facts that Mail Chimp discovered after analyzing more than a billion emails to identify trends to benefit email marketing. So, like any other marketing strategy, you really need to know your audience before you can achieve optimal success.

Here are a couple of things to remember not to do:  

  • Do not send important emails between the hours of 10pm and 8am. This should be self-explanatory, but just to clarify: People are less likely to open emails when it’s time to wind down and go to sleep. Most people begin their work day at either 8am or 9am, so the likelihood of somebody opening an important email before 8am decreases significantly.
     
  • Do not send important emails on the weekend if you’re looking for an immediate response. Around 85% of all emails are sent and opened between Monday and Friday. The weekends are supposed to be stress free and relaxing! Even though checking email is becoming more and more of a mobile activity, the weekdays are still the best time to reach your audience.
     
  • Do not seem needy in your subject line. Mail Chimp analyzed the open rates for over 200 million emails and found that there were three phrases to absolutely avoid: Help, percent off, and reminder. These phrases have negative connotations that are associated with begging or offering something that might be too good to be true.


These are just a few standard rules to help you better understand what makes email marketing successful. At WebRevelation, we stay current on all studies and trends that are beneficial to our clients. Email marketing isn’t dead yet. Let us show you what you’ve been missing!

Posted in : Email Marketing | 
Tags : email marketing


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