The news media has taken a hit in the last few years, as more and more people question the validity and objectivity of what is being "reported." Print newspapers are being replaced with 24/7 cable news and online news. However, one thing has not changed: People still want news!
Maybe there is a way you can influence the accuracy and quality of at least the part of the news - the part about which you are an expert.
An organization called HARO (help a reporter out), at HelpAReporter.com (note that the URL does not include the word "out"), matches reporters who are researching stories with expert sources. It's free to use, and can be a really good way to get your business in the news in a positive way. Did I mention that it's free?
To find out more, visit the page on Facebook, or the feed on Twitter, the about page HERE:
"...Every day, HARO brings nearly 30,000 reporters and bloggers, over 100,000 news sources and thousands of small businesses together to tell their stories, promote their brands and sell their products and services.
"Since its inception, Two Cats and a Cup of Coffee under its mark HARO has published more than 75,000 journalist queries, has facilitated nearly 7,500,000 media pitches, and has marketed and promoted close to 1,500 brands to the media, small businesses and consumers.
"HARO is entirely free to sources and reporters, and unlike a majority of social media services, is independently owned and funded and has been profitable since day one... (more)"
If you sign up as a source, you'll receive a couple of e-mails per day advising what types of stories are being researched and what types of experts are being sought. If you have something to contribute, you follow the instructions in the e-mail to respond. It's as easy as that.
Click HERE to Become a Source.
Jennifer Pointer (e-mail) is in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking.