A reader sent me a link to Social Media Marketing is Dying, by Duncan Wierman of SiteProNews, yesterday with a question about my thoughts on the matter.
I agree with everything in this article except the conclusion the author came to. The people who understand social networking are quite successful...they're the ones who have learned that it's about personal interaction, not a venue for free advertising. I don't think it's dead. I think it's just not (and never was) for everyone.
Of course, a lot of this depends on the definition of "success." In the world of sales, social media marketing is the market research and prep work.
Several of our local news media personalities have figured out how to do it right. They're on Facebook, and maybe Twitter. They update a couple of times a day, and occasionally respond to comments. They mix posts of general or personal interest (some fun, some serious) in with their posts promoting their news stories, so people feel they are getting to "know" them.
What are your thoughts on Social Media Marketing - have you found ways to use it in your business?
(Image from Web Promotion World)
Jennifer Pointer (e-mail) is in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking.