The big news of the week so far is that The Wall Street Journal finally figured out what a Facebook "App," is. Steel and Fowler are shocked (SHOCKED!) that Facebook users who use popular games like Farmville and Mafia Wars have had their names (and possibly their friends' names) exposedd to advertisers (Gasp!).
That is, the friends who haven't yet dropped them, because they're sick and tired of being watching who is killing whom and being asked to donate carrots.
Newsflash for the old print media, which has just discovered Facebook: These advertisers could easily get this information and more by Googling most of you, or by performing a simple "search" on Facebook.
Those who have been reading here for awhile know I'm no fan of Facebook's privacy policies, or Facebook games. In the interest of full disclosure, I do need to admit that I am a recovering Super-Poker (I had to quit that when I realized I was irritating a lot of my friends). However, in the world of big deals, this is not one. When you authorize applications on your Facebook profile, you pretty much give them permission to do whatever they want with whatever information is exposed to them. And please believe that if they can find a a way to make a profit from that information, they will.
Also see TechCrunch: Fear and Loathing at The Wall Street Journal
Jennifer Pointer (e-mail) is in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking.