Once you’ve created a site, you’ve got to focus on raising awareness for it and developing strategies to drive traffic to that site. Starting to promote your site can be as simple as including your website on your employee business cards. That won’t be enough though.
There are lot of platforms and advertising channels to choose from. Your website advertising should encourage repeat visits and generate leads or sales for your business. You’ve got to maximize the opportunities coming with each first impression. It’s important to understand the features and benefits of each form of digital promotion. Here’s what you need to know about each advertising route before you get started:
Search Engine Advertising
Whether you want to generate organic traffic (where users find your site in an applicable search engine search) or you have room in the budget for pay-per-click (PPC) advertising, utilizing search engine promotions provides opportunities to reach the broadest audience on the web. In truth, search engines are the biggest driver of quality traffic to websites. Creating search engine interest works best when a level of user interest exists for your brand or keywords related to your brand. Quality and performance of your PPC ads are crucial to long-term success in this method. There are a lot of factors that can determine a PPC ad’s success. Choosing appropriate keywords for the ad is only half the battle. Designating desirable landing page and excelling in copywriting are crucial elements that can define a campaign’s success.
Mobile advertising is still growing and changing. As of now, developers are looking for new ways to monetize content that’s been free so far. Analysts predict mobile ads will collect $11.4 billion in revenues by next year. In 2012, mobile ads brought in $9.6 billion. Search ads have been most popular, but display ads are growing and should be more successful.
Connecting with existing contacts can give you a real boost when starting any new campaign, especially a new or revamped website. An email advertising campaign, which reaches out to customers or other people you already have an existing relationship with can be an easy win, especially since it hits people where they spend most of their decision-making time, their inbox.
Social Media Advertising and Self-Promotion
Social Media is a natural avenue to invite people to your new site. Like email, this audience will be made up of contacts who have opted-in to a relationship with a brand. They understand that they are going to be fed links by a business, so links back to a home site will not be a sales turnoff. By leveraging these spaces, in addition to the great content you are offering at the end of the link to your site, will help ensure a successful web site campaign.