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The Catch-22 of Small Business Web Design

Posted Wed, July 16, 2014 by Julie Short

Small businesses often face an interesting marketing dilemma: Customers really like working with them on the one hand, but love the convenience and low prices that big, well-known chains and corporations can offer on the other.

The Internet can balance things out a little bit, but there's no question that the larger players in any industry almost always have a distinct advantage when it comes to marketing themselves. How can you, as a small business owner or manager, take advantage of the fact that the public is on your side and attract new customers in a cost-effective way?

Here are a handful of easy-to-follow web design tips that can help you do just that:

Simplify everything. For all of their great design features and functionalities, buyers don't necessarily love the complexity of big websites. If you can keep your web presence simple and straightforward – showing visitors what you do and why they should work with you – you'll be more likely to get new buyers to give you a try.

Allow for easy ordering and inquiries. The more hoops someone has to jump through to do business with your company, the easier it is for them to decide to just stick with their existing source or vendor (often a bigger business). Make it as easy as possible to open an account, place an order, or contact your company directly if needed.

Provide lots of info. Don't make visitors guess about what they're in for if they place an order with your company. Give them lots of information that tells them what will happen, how much they'll be charged and when, what sort of questions they'll have to answer, and so on. This is another way to reduce the barriers (real or imagined) that could stop someone from working with you.

Give rock-solid guarantees. With offers like a "money-back guarantee," customers have little to risk when it comes to deciding whether or not to give you a try. As a smaller business, you should know exactly how good your products and services are. Advertise that, and then don't be afraid to stand behind what you sell.

Be friendly and personal. Lots of small business owners like to hide the fact that they’re small. While that's sometimes wise, you can sometimes make a better impression by highlighting your personal touch. The most obvious way to do this is by including a little bit of personal or biographical information on your website. When people know and like you, they want to help you succeed – something few people will ever say or feel about a bigger business.

Having a small business might not always seem like an advantage, but it certainly can be. The fact that so many people like to root for the "little guy," especially when it comes to spending their money, is a powerful factor in your favor. Set up your small business website in the right way, and you can tilt the odds of winning new customers into your favor.

Need help with a new website for your business? Contact the team at WebRevelation today by calling 817-283-3324.

Posted in : Websites , Website Content , Tips and Tricks | 
Tags : small business , websites , tips

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