Posted on February 3, 2011 by Jennifer Pointer


Ladies and Gentlemen, we are interrupting our series on how to drive traffic to your blog to cover the breaking news of the week.  Newscorp has a new app for the iPad!!!!!!!!!!!!  This is huge - at least according to Newscorp. And Apple.


Yes, the twelve exclamation points above were my idea of sarcasm.  My failure to be impressed by this could stem from the fact that I'm a PC/Droid girl, and really don't give a hoot what the folks over at Apple or doing.  OR, it could stem from the fact that from where I'm standing this application looks almost exactly like (also owned by Newscorp), except that the FoxNews app is free, and availble on anywhere.  Actually, TheDaily, although it's being promoted for the iPad, is availble on any device that can operate iTunes, but it costs almost $40 a year after the first two weeks.


The presser today was embarrassing.  It was mostly a bunch of men nearing retirement age talking about how they planned to make news relevant to the younger generation by putting their stuff on the iPad.  The concept was that this app was being developed "from scratch," not modified from TV Cable News, or from an existing newspaper, and would focus on multi-media.  They were proud of the fact that now these young whipper-snappers would be eager to pay for the news they've never been interested in, because it would be "all in one place," (apparently, none of these gents had ever heard of a news feed), and would have LOTS of pretty pictures.


I've been snowed in today, and listening to FoxNews, which has been alternately covering the protests in Egypt, and this new iPad app - as if the two are similar in importance.  They're not.


Tomorrow, we'll continue our regularly scheduled programming.



Jennifer Pointer


Jennifer Pointer (e-mail) is in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. 

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