There are a lot of places to get a “deal” on a small business website… so long as you’re looking for a low price and not necessarily a bigger value. No matter where you turn, there is another overseas company offering what they promise are custom websites, online templates that can supposedly be tailored to meet the needs of your company, and even free DIY websites offered by companies that advertise on TV.
In each case, though, you are very likely to get what you pay for. There’s a reason professional web designers charge professional fees, and a reason that these other services are willing to give you what they have for nothing, or next to it.
To understand why this is, let’s look at a few of the hidden costs associated with cheap and DIY websites…
Your Credibility Is On The Line
According to some studies, a first-time visitor to your website will browse for about 5 to 10 seconds before they decide whether to stay, or look for what they need elsewhere. That means first impressions are absolutely critical. Unfortunately, you’re not going to stand out in the crowd – at least not in a favorable way – by having a website that looks like it was thrown together a couple of hours.
Third Party Ads Ruin Your Website
Many free and low-cost web design services are really advertising platforms for the companies that host them. That might sound like a good deal until you stop and think about the message it sends to your potential customers when they arrive on your pages and find ads for an entirely different company (and possibly ads that aren’t even relevant to your industry). That destroys your credibility in a second, and virtually assures you won’t get the business.
A Website That Doesn’t Work Is Always Expensive
Whether you’re getting an ad from a template or a bargain-basement provider, there’s a good chance it’s going to include lots of unnecessary code. That’s because the website was originally built for dozens of different uses, and not your business in particular. That can slow down your website, and cause problems when you add plug-ins, update your hosting software, or attract mobile visitors to your website. Then, your pages can freeze or crash, ensuring the visitor won’t be buying from you anytime soon.
The Web Is About Layouts And Functionality
The one consistent thing about templates and low-cost websites is that they always look good at first glance. That’s how business owners get suckered into paying for them. Interesting aesthetics are only one facet of web design, though. If you really want to bring in buyers and add to your bottom line, your website also has to have back-end functionality, in the form of tools, databases, and automated features. You aren’t going to get that on the cheap.
Online Marketing Is Half The Battle
Ultimately, the success or failure of your website is all about the number of customers you can attract, and the quality of the sales opportunities that are generated. A great custom website is going to be built with future online marketing campaigns in mind. A template or DIY website is like a stand-alone brochure that’s never going to be seen by actual customers.
There’s never a good time to take a chunk of cash out of your business. But, if you’re treating your business website as an investment that’s going to pay you back, then it makes sense to pay for quality. It’s one thing to try to save money on a line item expense for paper and pens, and another thing altogether to hurt your own marketing because you don’t have a professional web presence that appeals to customers.
To get a new website is affordable and effective, reach out to the WebRevelation team today to schedule a free consultation!