Earlier this week, we talked about some things you need to do immediately if you're searching for full or part-time employment, in preparation for job interviews, and yesterday, we discussed career and job transitions. Finally, let's talk about what to do if you're a blogger, and want to address the job search predicament many of your readers are finding themselves in.
List Niche Jobs
One technique you can use to network with other blogs and websites (and hopefully encourage mutual linking) is to provide updates of jobs that become available in your blog's topic niche. You can easily find these jobs by subscribing to job search sites and/or setting news alerts through the search engines.
Research and Write about Industry Trends
Anyone who is seeking employment, or considering a job transition needs to understand what is going on in the industry he or she wants to work in. As you are writing about your industry, be sure to include keywords specific to job-seekers in your title, post, and tags.
Host a Job-Search Discussion
You may want to have an open-thread on your blog for your readers who want to post information about available jobs or questions about searching within your industry. If you have a discussion forum, you may want to dedicate a discussion thread to this topic. If you're involved in podcasting, this might also be a good topic for a one-time, or once-monthly podcast. Encouraging your readers to share information with each other around a common interest helps increase a sense of "community, and encourages reader loyalty.
Provide Job-Search Tips
Just as we are doing on WebRev this week, you may want to dedicate a series to helping your readers with some aspect of the job search.
Jennifer Pointer (e-mail) is a trainer and tech writer in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. Her weakness is the mocha frappuccino.