Facebook finally started rolling out the long-awaited new page format. I've tried it out on three of my clients' pages, and I must say I really like the change. Here are a few reasons:
1) The new pages look, feel, and function like a profile. Before now, people who are a whole lot more popular than I am have been developing profile pages, and adding friends like crazy. Then, when they get close the maximum number of friends allowed per profile (5,000), they start a "fan page," and start all over - trying to get eveyone to switch to their fan page (which most people never do). Then, the page has never functioned the same way a profile did, so the users had to maintain both, and it has been a big hassle. No more - Facebook just fixed that. Users can post to their own or other pages either as themselves, or as the admin of their page interchangeably (toggling back and forth from their page) without having to sign on and off. Very cool. I'm sure most of the more well-known users will now keep their profiles private, for their friends and family, and their pages for their fans.
2) The new pages have their own feed. This has been a much needed feature for a long time. Now fans can add their favorite Facebook pages to their newsreaders. How cool is that?
3) The new pages have the ability to "feature" up to five favorite pages and page owners. This give much more flexibility for shared pages, and and more networking opportunities with peers.
As you all know, I do not hesitate to criticize Facebook when I don't like what their doing over there, but this is one time I'm very excited about something they have done.
Mashable has more on the redesign.
Jennifer Pointer (e-mail) is in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking.