It's the middle of December. Where did 2019 go? As a small business owner you're all too familiar with the fact that there's no time to sit and wait. There's still a little bit of time left in the year for you to wrap up loose ends and get a jump start on 2020.
Below are some tips in getting your business prepared for a successful new year.
1. Go Mobile
If you haven't already, it is imperative that consumers can access your website on their smartphone device. Approximately 80% of Americans use a smartphone. Your business is at a significant disadvantage if users are unable to browse your website and make online purchases from the palm of their hand.
As an e-commerce site, whether it's a B2B or B2C e-commerce company, your priority should be in making certain that online purchases can be made easily. Everything from pricing and product images to e-catalogs should all be showcased from a mobile device. You certainly don't want to lose out to your competition because your customers were unable to place an order from their smartphone.
2. Utilize SEO
Are you familiar with SEO (search engine optimization)? Essentially, SEO is the practice of increasing the quality and quantity of website traffic through non-paid search engine results. Learn more about search engine optimization here.
Stay ahead of your competition by ensuring that SEO is a large part of your online strategy. Once you understand your business’ financial picture, it’s time to get honest about how things are going. Is your business model sustainable or do you feel like you’re working as hard as you can, but still treading water?
3. Update Your Website
Is your business website up-to-date? Are users able to make online purchases easily? Is your website clutter free or so full of content and images that it gives people a headache?
Often times consumers will first lay eyes on your website before they have an in-person or over-the-phone conversation with you or a member of your company. If their first impression of your company is based off your website, what is that telling them?
If done correctly, revamping your online presence takes time and a lot of effort. Hiring a full-service website development company can speed the process along, and highly trained computer programmers can incorporate aspects that your yourself are likely not aware to include. Don't let that website you created a decade ago be what your clients see.
WebRevelation is a full-service website design and application company with a great deal of experience in e-commerce. We have over a decade helping businesses create a custom online presence with features such as e-catalogs, automated ordering, Search Engine Optimization (SEO), and so much more. Call us today at 817-283-3324 to learn more or contact us to schedule a free consultation.