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Posted on May 30, 2019 by Leslie Brewer

Stop for a moment and think about the last time your made an online purchase, whether it was for business or personal reasons. Did you have to call a number in order to order the item? Were you forced to fill out a lengthy form? Was the business out of the item you wanted to buy?

These days individuals placing online orders are accustomed to being able to shop easily online. They feel that they shouldn’t have to pick up a phone or use an antiquated fax machine simply to make a purchase. Instead, they expect to have a modern, user-friendly experience that's quick, easy, and intuitive. Organizations that want to become a preferred vendor would do well to explore an updated web-based ordering system

Here are some ways that your business can benefit from an online ordering system.

Quicker and Better Service

At the most basic level, an online ordering system is used to streamline the entire ordering process from initial order placement to delivery while reducing human errors. By offering online ordering, your business is catering to the convenience factor that so many people seek and it is also deepening customer relationships. You will find that most customers enjoy a self-service experience even after the order is placed. They want to be able to track shipments and view their order history easily online. All of this doesn’t mean that the human touch is removed from the equation. A modern system can incorporate live chat so that those customers who do have questions or challenges can get immediate assistance. Freeing up your inbound sales team from answering phones as order takers allows them the opportunity to be more available to improve the service experience for customers who need help. 

Targeted Product Catalogues

In many situations businesses will serve multiple industries. If that's the case, not every customer should see your entire product line. Users will appreciate being presented only with relevant items when they go online to search for what they need. The same holds true for you as a consumer, whether it's a business or personal purchase, you want relevancy. With a well-designed, segmented e-commerce solution, you can determine the items clients see when they log in to their account. For example, bulk packaged quantities can be presented to wholesale clients and hidden from retail clients. An online ordering system also allows for you to set up special pricing for your top customers as well. 

More Incentives to Buy

When you know which items your customers are buying, you can predict what they will want to try in the future. This means you can actually leverage the information captured by your online ordering system to promote new products as they become available. Rather than sending out a costly paper catalogue you can present relevant items to your repeat customers using a variety of digital marketing methods. That might be as simple as featuring a new product with a special introductory price when they log in to their customized ordering portal on your website. This streamlined approach is less annoying for customers and more beneficial to your bottom line.

Interested in learning more about how a well-designed online ordering system can maximize valuable business deals? We have over a decade of experience working with numerous e-commerce, manufacturing, home builder companies, and more, so you're in good hands with WebRevelation. We will work with you to design an online ordering system for ultimate impact.  Contact WebRevelation today at 817-283-3324 for a free consultation. 

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