Earlier this week in What's up with Twitter, we discussed what Twitter is and how to read Tweets. Yesterday, we talked about How to Find your Tweeps. Now, let's talk about promoting your site or project with Twitter.
Take it Easy
First, it's important to remember that Social Networking is not Advertising. No one likes to talk to someone who starts off the conversation with a sales pitch, so don't be that guy online. Take time to learn the language, adjust to the pace of the site, make some friends, and "share" information before you start letting everyone know what you would like them to pay you to do.
Automate the Tedious Tasks
If you have a blog, website, or any other online project with an RSS Feed, you can use a service like Twitterfeed.com to automatically post links to your blog posts (or a category of blog posts) to your Twitter account.
You can use SocialOomph.com to automatically greet your new followers (again, don't "greet" anyone with a sales pitch - just say howdy and/or thanks for the follow). This service will also allow you to set alerts, so that you can receive an e-mail when certain keywords of interest to you (your name, your business, your competitor, etc.) are mentioned in Tweets. Finally, you can future-post Tweets, so that you can make sure they post at a certain time, or that they are spaced-out over the day.
Automating some of the time-consuming, tedious tasks involved with social networking allows you to spend more time, well, "networking."
People love to give you their opinions. Chris Brogan, on ProBlogger explains how you can (softly) promote your blog on Twitter, simply by asking a question.
Jennifer Pointer (e-mail) is a trainer and tech writer in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. Her weakness is the mocha frappuccino.