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Custom Apps: The Sky is the Limit

Posted on July 11, 2019 by Leslie Brewer

In part one of our blog series about custom applications, we explored the differences between them and the native apps found commonly on smartphones. While both have their benefits, custom apps are ideal for any organization hoping for specific solutions to specific challenges. Businesses large and small can benefit from a custom app designed with their needs in mind.

But what kind of problems can custom apps solve? How are they different from the apps already found on our phones or computers? Why should anyone bother investing time or money in custom app development? Isn’t custom app creation expensive? 

The answers may surprise – and even delight – skeptical entrepreneurs.

If You Can Dream It...

Imagine you’re a gardener hoping to transform your backyard into a wonderland. Maybe you’re envisioning gorgeous flowers, old oak trees, or a flashy water feature to delight your guests. Whatever your goal, the hardware store down the street may disappoint you. When it comes to creating something unique and wonderful, the options on the shelf are often underwhelming.

Similarly, anyone hoping to solve a problem or build something unique may find off the shelf solutions unpalatable. The good news? With the right collaborators, you can bring your custom app development dreams to life. Custom apps can help with retail sales, customer relationship management, request for quotes or proposals, human resources and more. No matter your goals, we can help you fill in the technological gaps and bring a custom solution to life.

...You Can Build It

Take a hands-on approach with WebRevelation. Our custom-built applications are developed with your specific requirements in mind. We work with the systems you’re already using to integrate new technology with tried and true methods. Not only will this process help bridge old and new tech, but it can also help you align your goals for the future with current initiatives. As you grow, so can your app – scalable solutions are key to any successful custom application.

Perhaps you don’t know where to begin. That’s okay, too. The WebRevelation team can guide you through the process, helping you determine which challenges to tackle first and how best to integrate new technology with old standbys. The custom approach we take to application development can be found in the relationships we build with our clientele, too. Just like our easy-to-use custom apps, the services offered by WebRevelation are affordable and convenient.

Whether you’re a digital native or a begrudging adapter, the difference between native and custom apps is obvious. The only question remains: when will you put custom technology to work for your organization? Learn more about WebRevelation services by calling 817-823-3324 and get started today.

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Custom vs. Native Apps – What’s the Difference?

Posted on June 27, 2019 by Leslie Brewer

When you think of the word "application", what comes to mind? For most of us, apps are the tools we use daily to connect with friends, colleagues and loved ones. Social media, news, and email apps are incredibly popular for these reasons. They’re also popular because they’re considered to be “native” apps – they come pre-installed on our devices, or are quickly downloaded from an app store. These apps are designed with a general user experience in mind.

On the other hand, custom apps offer you the chance to tailor an experience to your precise needs. Rather than a one size fits all approach to technology, these apps hone in on a specific need or task and then find an appropriate solution. Because they work via web browser, custom apps don’t need to be coded for specific devices. 

Both custom and native apps have their uses, but deciding which one to use can be tricky. Let’s take a look at the pros and cons of each:

Pros and Cons

Because native apps are created with a specific platform in mind, they look slick and perform well. Unfortunately, though, native apps don’t translate across different platforms. If you want to offer tools to both Android and Apple users, for example, you’ll have to design two separate apps from the ground up. However, inconvenient for developers, this process makes native apps ideal for the general public. They know when they download or use a native app for the first time that it’s been optimized for use on their device.

On the other hand, native apps can be limited in scope. Though they may offer the kind of user experience you’d want the general public to have, they may not be able to deliver the precise results you’d hope for when running a business. For this reason, many companies opt to use custom apps internally. Tailored to the precise needs of our clients, these custom apps can help streamline the daily operations of their businesses.

Custom Solutions for Unique Challenges

For most organizations, an off-the-shelf approach to unique challenges simply won’t do – in order to deliver on promises and delight customers, you’re going to need a custom solution. With a custom-built app from WebRevelation, you’ll get exactly what you need, when you need it. We can help bridge gaps between the technology you’re already using and the tools you dream of creating. Scalable and innately maintenance free, our custom apps are database-driven and easy to use.

No matter what your needs might be, WebRevelation has a custom solution for you. Contact us at 817-283-3324 today to learn how much value we can bring to your organization.

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5 Examples of Custom Software Development in Action

Posted on June 13, 2019 by Leslie Brewer

Man in suite using computerTop level executives love the idea of custom software development because of its many appealing components. What's not to like about an online tool that helps save you and your employees time and money, all while automating repetitive and expensive tasks? However, with those benefits also comes planning and implementation. How will you take those great ideas and put them into action? Of course, it's not a one-size-fits-all type of project, but today we want to give some basic examples of custom software development in action. Below are five ways you can apply custom software to your business or online presence. 

#1 B2B Account Management 

In the world of B2B sales and customer service, it often makes sense to let buyers handle details such as memberships, recurring purchases, and shipping instructions on their own. With custom software, you can let customers manage their own accounts (and save yourself time and money in the process).

#2 Web and E-mail platforms for Schools and Universities

At most learning institutions, students can sign up for classes, download learning materials, and check on things like grades or schedules all from a simple custom software. Schools will benefit from a professional website, e-mail marketing, custom business software development, communication and PR services, and so much more. 

#3 Customized E-commerce Solutions 

No two stores are the same, whether they are online or off. Custom software development can be used to tailor the shopping experience, provide personalized marketing, or simply automate things like shipping and returns. Given that margins are so tight in e-commerce, this kind of programming can be a real money saver.

#4 Online Medical Patient Interfaces

If you're a medical provider, does your practice offer an online portal for scheduling appointments, updating medical history, and bill paying? These tools provide convenience, time savings. Of course, be sure not to overlook that online safety and privacy should be of most importance to you. 

#5 Management and Scheduling Tools 

Lots of managers use custom software to schedule employees, set up training sessions, and handle day-to-day documentation. That functionality can be convenient in any setting, but it’s especially valuable as a company or department grows. If you're not already taking advantage of scheduling tools, now is the time to start.

There’s no organization, big or small, that can't benefit from the smart use of online tools. The most important thing to remember about the examples we’ve outlined above is that they are just generalized descriptions of bigger possibilities. 

Could Your Business or Nonprofit Benefit From Custom Software Development? 

The best way to determine what you could do with a web development project is to speak with a team of specialists who have helped dozens of companies just like yours. Reach out to WebRevelation today so we can talk about the challenges you’re facing and generate a custom proposal for you today.

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Three Ways Online Ordering Systems Can Improve Your Business

Posted on May 30, 2019 by Leslie Brewer

Stop for a moment and think about the last time your made an online purchase, whether it was for business or personal reasons. Did you have to call a number in order to order the item? Were you forced to fill out a lengthy form? Was the business out of the item you wanted to buy?

These days individuals placing online orders are accustomed to being able to shop easily online. They feel that they shouldn’t have to pick up a phone or use an antiquated fax machine simply to make a purchase. Instead, they expect to have a modern, user-friendly experience that's quick, easy, and intuitive. Organizations that want to become a preferred vendor would do well to explore an updated web-based ordering system

Here are some ways that your business can benefit from an online ordering system.

Quicker and Better Service

At the most basic level, an online ordering system is used to streamline the entire ordering process from initial order placement to delivery while reducing human errors. By offering online ordering, your business is catering to the convenience factor that so many people seek and it is also deepening customer relationships. You will find that most customers enjoy a self-service experience even after the order is placed. They want to be able to track shipments and view their order history easily online. All of this doesn’t mean that the human touch is removed from the equation. A modern system can incorporate live chat so that those customers who do have questions or challenges can get immediate assistance. Freeing up your inbound sales team from answering phones as order takers allows them the opportunity to be more available to improve the service experience for customers who need help. 

Targeted Product Catalogues

In many situations businesses will serve multiple industries. If that's the case, not every customer should see your entire product line. Users will appreciate being presented only with relevant items when they go online to search for what they need. The same holds true for you as a consumer, whether it's a business or personal purchase, you want relevancy. With a well-designed, segmented e-commerce solution, you can determine the items clients see when they log in to their account. For example, bulk packaged quantities can be presented to wholesale clients and hidden from retail clients. An online ordering system also allows for you to set up special pricing for your top customers as well. 

More Incentives to Buy

When you know which items your customers are buying, you can predict what they will want to try in the future. This means you can actually leverage the information captured by your online ordering system to promote new products as they become available. Rather than sending out a costly paper catalogue you can present relevant items to your repeat customers using a variety of digital marketing methods. That might be as simple as featuring a new product with a special introductory price when they log in to their customized ordering portal on your website. This streamlined approach is less annoying for customers and more beneficial to your bottom line.

Interested in learning more about how a well-designed online ordering system can maximize valuable business deals? We have over a decade of experience working with numerous e-commerce, manufacturing, home builder companies, and more, so you're in good hands with WebRevelation. We will work with you to design an online ordering system for ultimate impact.  Contact WebRevelation today at 817-283-3324 for a free consultation. 

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Three Sites to Consider For Optimizing Business Content

Posted on May 16, 2019 by Leslie Brewer

From a business perspective, what do the words "optimizing content" mean to you? Your answer may very well be "keywords" or "adding links". It’s almost always implied that the goal is to improve your search rankings and visibility on Google, which is accurate, but it goes much further. 

Optimization isn’t just only about drawing in visitors from search engines. You want all of your content, including news articles, videos, product descriptions, and testimonials, to be easy to find on every major portal, hub and platform. That's why companies should take advantage of secondary search engines while their larger competitors are busy vying for the #1 Google spot. So, rather than limiting your business growth by using only one platform, let's take a look at three other sites to consider investing your time and energy.

#1 Bing

People often dismiss this search engine, but they're doing their business a disservice. With Bing users can add various business locations, pictures and video, and more for free. Also, because Bing is the default search engine for many desktop and tablet owners they automatically opt for Bing over Google due to the convenience. 

#2 YouTube

As of 2018, YouTube had approximately 1.8 users each month. YouTube has been referred to as “the world’s second-largest search engine,” so if your business isn't already taking advantage of YouTube then now is a good time to begin. The site displays billions of video clips a day, and yours can help you attract leads and sales if you take the time to optimize titles, descriptions, and outbound links. 

#3 Amazon

Chances are you've made a purchase on Amazon.com either for personal or business reasons. However, have you given much thought to utilizing Amazon for your e-commerce business? Amazon has its own internal search engine and in 2018 the online Goliath captured approximately half of the U.S. e-commerce market. Those are just some of the numerous reasons why it's beneficial to list your products and services on Amazon. While the search term shoppers use their might not be the same ones they would prioritize on Google, it’s important to feature them in your content.

Ready to get started on your corporate marketing campaign? Call WebRevelation today at 817-283-3324 or complete this form to see how we can help you achieve big results!

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Using Images To Benefit Your Marketing Campaign

Posted on May 9, 2019 by Leslie Brewer

Photographer_Images_MarketingMarketing has evolved in leaps and bounds over the last few decades. More recently, digital and social media have propelled into a whole new world of how we view marketing campaigns. Gone are the days of solely words on a page. Let's be honest - which do you prefer? Looking at a wall of text or seeing a beautiful image to tell a story? Most people will choose the latter. 

Of course, simply having more images in your marketing isn’t going to automatically result in new clients. Below we've outlined 3 reasons why pictures are such an important part of connecting with buyers and how to implement them into your marketing strategy. 

The Truth Is In The Numbers

Psychologists and medical researchers estimate that the human brain can process images up to 60,000 times faster than text. If that isn't impressive enough, one website tells us that almost 70% of e-commerce website shoppers say the product image is very important when making their purchase decision. People notice and remember pictures easier than seeing words because images activate an emotional response in our mind. Let's go back to the basics from marketing 101, buying decisions are almost always emotional. It’s only after the fact that we justify them with facts and reasons. 

Taking Or Selecting Quality Images 

You want to communicate your value to your customers, so don't rely on dull or blurry images shot with your old cell phone. In most instances you should value quality over quantity. Use a DSLR or similar type of camera to capture products, people and services. Also, Utilize natural light which often makes for better photographs. If taking your own photos isn't feasible, hire an experienced professional photographer. Don't have the resources to hire a professional photographer? No problem, there are other resources available to you, such as online stock photos. Be sure to choose stock images that convey your message. 

Authenticating Your Brand

One of the reasons images are so important is that they make your brand come to life and give it a realness. As humans, we want to connect with brands that tell a story visually. If you're not already utilizing Facebook, Instagram, blog posts, and other social media platforms, then you need to highly consider it. Those platforms don't consist of just a bunch of Millennials surfing the internet. Adults of all ages with buying power utilize these tools and a picture is worth a thousand words. Generate interest and loyalty through colorful images. While any pictures are going to be processed by the mind faster than text, human faces, vivid colors, and shots of animals tend to be the most compelling.

When was the last time you evaluated the images you use for your business? If you’ve been throwing stock photos online without giving much thought to their relevance, now is the perfect time to take a step back and look at your processes and implementation. It may take some serious reflection, but once you realize how using images can benefit your marketing campaign, you’ll wish you would have considered these things sooner!

For the best in web design and creative services, contact WebRevelation at 817-283-3324! WebRevelation has over a decade of experience helping businesses like yours.

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