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Three Sites to Consider For Optimizing Business Content

Posted on May 16, 2019 by Leslie Brewer

From a business perspective, what do the words "optimizing content" mean to you? Your answer may very well be "keywords" or "adding links". It’s almost always implied that the goal is to improve your search rankings and visibility on Google, which is accurate, but it goes much further. 

Optimization isn’t just only about drawing in visitors from search engines. You want all of your content, including news articles, videos, product descriptions, and testimonials, to be easy to find on every major portal, hub and platform. That's why companies should take advantage of secondary search engines while their larger competitors are busy vying for the #1 Google spot. So, rather than limiting your business growth by using only one platform, let's take a look at three other sites to consider investing your time and energy.

#1 Bing

People often dismiss this search engine, but they're doing their business a disservice. With Bing users can add various business locations, pictures and video, and more for free. Also, because Bing is the default search engine for many desktop and tablet owners they automatically opt for Bing over Google due to the convenience. 

#2 YouTube

As of 2018, YouTube had approximately 1.8 users each month. YouTube has been referred to as “the world’s second-largest search engine,” so if your business isn't already taking advantage of YouTube then now is a good time to begin. The site displays billions of video clips a day, and yours can help you attract leads and sales if you take the time to optimize titles, descriptions, and outbound links. 

#3 Amazon

Chances are you've made a purchase on Amazon.com either for personal or business reasons. However, have you given much thought to utilizing Amazon for your e-commerce business? Amazon has its own internal search engine and in 2018 the online Goliath captured approximately half of the U.S. e-commerce market. Those are just some of the numerous reasons why it's beneficial to list your products and services on Amazon. While the search term shoppers use their might not be the same ones they would prioritize on Google, it’s important to feature them in your content.

Ready to get started on your corporate marketing campaign? Call WebRevelation today at 817-283-3324 or complete this form to see how we can help you achieve big results!

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Using Images To Benefit Your Marketing Campaign

Posted on May 9, 2019 by Leslie Brewer

Photographer_Images_MarketingMarketing has evolved in leaps and bounds over the last few decades. More recently, digital and social media have propelled into a whole new world of how we view marketing campaigns. Gone are the days of solely words on a page. Let's be honest - which do you prefer? Looking at a wall of text or seeing a beautiful image to tell a story? Most people will choose the latter. 

Of course, simply having more images in your marketing isn’t going to automatically result in new clients. Below we've outlined 3 reasons why pictures are such an important part of connecting with buyers and how to implement them into your marketing strategy. 

The Truth Is In The Numbers

Psychologists and medical researchers estimate that the human brain can process images up to 60,000 times faster than text. If that isn't impressive enough, one website tells us that almost 70% of e-commerce website shoppers say the product image is very important when making their purchase decision. People notice and remember pictures easier than seeing words because images activate an emotional response in our mind. Let's go back to the basics from marketing 101, buying decisions are almost always emotional. It’s only after the fact that we justify them with facts and reasons. 

Taking Or Selecting Quality Images 

You want to communicate your value to your customers, so don't rely on dull or blurry images shot with your old cell phone. In most instances you should value quality over quantity. Use a DSLR or similar type of camera to capture products, people and services. Also, Utilize natural light which often makes for better photographs. If taking your own photos isn't feasible, hire an experienced professional photographer. Don't have the resources to hire a professional photographer? No problem, there are other resources available to you, such as online stock photos. Be sure to choose stock images that convey your message. 

Authenticating Your Brand

One of the reasons images are so important is that they make your brand come to life and give it a realness. As humans, we want to connect with brands that tell a story visually. If you're not already utilizing Facebook, Instagram, blog posts, and other social media platforms, then you need to highly consider it. Those platforms don't consist of just a bunch of Millennials surfing the internet. Adults of all ages with buying power utilize these tools and a picture is worth a thousand words. Generate interest and loyalty through colorful images. While any pictures are going to be processed by the mind faster than text, human faces, vivid colors, and shots of animals tend to be the most compelling.

When was the last time you evaluated the images you use for your business? If you’ve been throwing stock photos online without giving much thought to their relevance, now is the perfect time to take a step back and look at your processes and implementation. It may take some serious reflection, but once you realize how using images can benefit your marketing campaign, you’ll wish you would have considered these things sooner!

For the best in web design and creative services, contact WebRevelation at 817-283-3324! WebRevelation has over a decade of experience helping businesses like yours.

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10 Important Things Your Website Might Be Missing (Part 2)

Posted on April 25, 2019 by Leslie Brewer

10 Important Things Your Website Might Be MissingThis is a continuation of the "10 Important Things Your Website Might Be Missing Part 1" blog post from April 11th. 

A website is one of the most powerful marketing tools you will have for your business. If you haven't put much thought into the plan or execution of your site then there's a high chance it could be missing many key aspects. Don't be discouraged, there's time to improve your efforts. We've outlined an additional 5 things your website might be lacking. 

#1 Quality Content

Is the content on your website beneficial to viewers? Writing comes easy for some people but for others it does not. If you're unable to draft engaging content that's easy to understand then consider hiring a content writer. Just like you're an expert at your job, professional content writers create fresh copy for your website in a way that makes sense to a variety of viewers.

#2 A Mobile App

There's no denying that we live in a mobile friendly society, so make certain your website is easily viewed on mobile devices. If text is spilling off your page, users can't contact you easily, or shoppers are not able to make purchases on your e-commerce page then your mobile site has major room for improvement. 

#3 Customer Testimonials

What better way to tell people how wonderful your company is than through the words of a repeat customer. Whether through text or video, testimonials create a vivid picture for potential customers and also help make your product or service more compelling. Not all websites contain testimonials, but don't underestimate their value. 

#4 Link Building

Whether or not you realize it, you have already come across two links in this article by the time you get to this point here. Simply put, link building is the practice of boosting credibility and trust by linking within your website internally or to other websites externally. Google puts a value on link building, so following this practice will benefit your company website.

#5 Contact Information

This may sound obvious, but you would be surprised at the amount of websites that don't contain phone numbers, contact forms, addresses, maps, and other forms of contact. It's best to have your phone number on the upper fold or top of your page and make certain it's clickable from a mobile device. Build dynamic forms so current and future clients can submit inquiries straight from your website. Also, having a listed address and/or map is very beneficial for people to locate you easily.

Creating A Professional Website 

Building a custom website takes a considerable amount of time and expertise. WebRevelation has more than a decade of experience helping businesses design professional websites, custom applications, customer relationship management (CRM), e-commerce platforms and much more. Contact us today at 817-283-3324 for a free consultation.

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10 Important Things Your Website Might Be Missing (Part 1 of 2)

Posted on April 11, 2019 by Leslie Brewer

10 Important Things Your Website Might Be MissingThis is a 2-part series, the second half of this article will be posted on Thursday, April 25th.

Do you ever wonder why your website isn't bringing in new business? You have the staff, vision and determination, but you're hitting a wall. Sound familiar? That could be due to key aspects that your website is potentially missing, 5 of which are outlined below.

#1 Security...It's A Must

If you accept online payment on your website then you need to offer your clients a secure portal and abide by certain requirements. One fast way to lose business is jeopardizing your credibility by compromising your customs confidential information. Ensure you are a trusted business by setting up strong security.

#2 Private Domain Name

You might think this goes without saying, but that's not necessarily true. Often times we find that business owners don't understand the value in establishing a private domain. However, investing in a professional web design partner is money well spent and tells website visitors that you're serious about your business. 

#3 Simple And Straightforward Navigation

Does your website require users to click on 10 different tabs in order to get to their desired destination? Some research indicates that users will abandon a site within a few seconds if they are not getting what they need out of a site. With all the strong competition out there, make sure you're giving your users a user-friendly experience.

#4 Clear And Concise Details

Sure, beautiful images and descriptive text is important on a website to get viewers engaged, but if you include a 200+ word description about your services then you could very well lose viewers immediately. Don't confuse people with your robust descriptions. Instead, be describe what your business does at a glance by providing key details, but omit the minute and inconsequential verbiage. Don't overcomplicate things, sometimes less is more.

#5 SEO (search engine optimization) 

Lastly, though certainly one of the most important aspects of a strong website, is search engine optimization. In case you're not already familiar with the term, simply put, SEO helps your business with page ranking on search engines, such as Google. This is essential in getting new visitors to your website and ultimately helps with making more leads and sales. 

Ready For A New Website To Boost Your Business? 

The concepts stated above might sound daunting to do on your own, so let WebRevelation help. WebRevelation has more than a decade of experience assisting businesses of all types improve their website. Don't wait until your sales plummet! Contact WebRevelation today at 817-283-3324 to set up a free consultation. You'll be glad you did.

You can now read the continuation of this blog post, "10 Important Things Your Website Might Be Missing (Part 2)".

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Is Your Website Vulnerable to Hackers?

Posted on March 28, 2019 by Leslie Brewer

Would it be easy or difficult for a hacker to break into your business website? If you don’t know, or suspect that your data isn’t as secure as you might like, then you aren’t alone. We talk with dozens of clients every year who admit they haven’t paid as much attention to online security as they should have in the past.

If you are in the same boat, it’s time to make a change. Most business owners and administrators aren’t aware how serious a hack to their website can be until the worst happens. Then they discover that the damages can cost them tens of thousands of dollars, and possibly even more.

Let’s look at a few obvious symptoms of a website that’s at serious risk for being hacked…

Simple Usernames and Passwords

Let's start with the most obvious risk. As we have noted in the past, many hackers use software downloaded from the dark web to “guess” simple passwords. If yours is a fairly common word or name that process could take less than a second. Then, they’ll be into your website’s control panel and free to do or download whatever they want. 

If you haven’t taken the time to set complex and unique passwords already, do so now. Passwords should have numbers and/or special symbols, and be about 10 characters long. Then, set yourself a reminder to change them again in six months.

Outdated CMS or Plug-in Software

Thieves are constantly looking for ways to get into websites through WordPress and other content management systems, not to mention the plug-ins that run with them. Developers, on the other hand, keep updating their products to stay one step ahead of the hackers.

If you don’t install these updates promptly, you are essentially leaving the doors and windows to your website wide open. Either check for new versions frequently or make sure your web design provider is doing it on your behalf.

Analytics That Aren’t Checked

You can often spot the signs of a hacking attempt by looking at the dashboard of your web analytics package. You may see a strange spike in traffic, or referrals from your website to another destination. If you catch them soon enough the problem can be easy to fix.

Not only is keeping an eye on your analytics important from an online security perspective, but it’s the best way to make sure your internet marketing campaigns are moving in the right direction. So, this is one activity you definitely don’t want to skip.

Pages That are Ignored for Weeks

If no one is keeping an eye on your website then it will be impossible to tell when hackers start changing your content or injecting malicious code into attachments. The signs might be subtle at first, but they are usually there.

Either make a commitment to reviewing your website for any obvious errors or changes once in a while or make sure the web design team you pay has you covered with 24/7 monitoring.

Want a Safer, Faster, and More Efficient Website?

If you’re tired of worrying about online security – and want to turn your web presence into a source of leads, revenue, and cost savings – then this is your chance to make a change in 2019. Contact the design and technical experts at WebRevelation today to see what we can to do help.

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4 Marketing Metrics Every B2B SaaS Company Should Measure

Posted on March 14, 2019

The following is a guest post by Sara Carter, Co-Founder of Enlightened-Digital.

In the crowded SaaS marketplace, branding is everything. When it comes to web-based proprietary software, the competition for market share is fierce. As a result, marketing teams have to build out comprehensive B2B strategies that target and nurture leads, raise brand visibility and drive sales. 

This post takes a closer look at some of the ways savvy marketers position their product to sell in the B2B market, as well as some key metrics to track.

How is this different than other SaaS marketing models?

Different buyer personas mean a different marketing strategy. Although traditional forms of media like content marketing, SEO and Google Adwords campaigns still impact brand awareness and help generate leads, the marketing material is largely more informational. Because the product is being marketed to other businesses, marketers can leverage industry vocabulary that would be lost on a consumer audience. 

Additionally, brand loyalty among B2B clients is surprisingly high versus B2C consumers. According to a study by the Corporate Executive Board, B2B purchases make up more of a personal risk for stakeholders, who feel that job security, credibility, and time and energy depend upon choosing a software provider who eliminates risk and provides obvious value. Thus, a stakeholder is more likely to choose a branded platform they closely correlate with positive results. It can be difficult to break that emotional tie, so it’s important for challenger brands to seed positive sentiment for their proprietary platforms, and focus on revenue-driving metrics that put them in a position to compete with the Oracles and Ciscos of the world.

What should the KPIs be for a B2B software marketing campaign? Let’s take a look at some metrics to measure. 

Lead Conversions

Not all conversions are created equal. Xander Marketing suggests that someone who starts a free trial or books an online demo is a more qualified lead than someone who downloads a whitepaper. Although both count as conversions, focusing sales and marketing efforts on the stakeholders that take the extra step towards the end of the funnel can result in more qualified leads. 

That said, normal website conversion rates for SaaS companies can range between 5 to 10 percent, with 7 being the widely agreed upon average. Designing a website to help steer visitors towards these desired conversion activities is key, alongside making them the targets for paid keyword and ad campaigns. 

Churn

Churn is the amount of business a company loses over time. It’s one of the most integral metrics to the SaaS business model. Poor or misdirected marketing efforts have a direct impact on churn, because, as Hubspot puts it, “there is not a more sure-fire way to increase your churn rate than to market and sell your product to people who don’t truly need it.”

Focus on developing an airtight buyer persona that directs marketing strategy. Additionally, keeping an eye on the churn rate on a monthly basis will ensure all stakeholders are informed and can adjust as necessary. 

Customer Acquisition Cost

Customer acquisition cost, or CAC, divides the total sales and marketing spend by the number of new customers added in a given time period. In addition to paid marketing, media, and event costs, the figure also accounts for associated payroll expenses like salary and benefits for sales and marketing staff. 

Hubspot recommends newer companies fold all marketing costs into this calculation since scaling for growth requires a hefty investment in branding, marketing and sales strategy. It’s normal for the CAC to be considerably higher during this period, with more established companies filtering out extraneous marketing costs during the growth period. 

Event ROI

One major revenue outlet for B2B companies is via events such as webinars, trade shows, and keynote speaking events. It’s a valuable opportunity to network, generate leads, and garner earned publicity for a product. Marketers can use overall attendance, engagement surveys and total qualified leads as indicators of an event’s success. 

It’s also important to focus the content of an event through a problem-solution lens, given the B2B audience. Research, testimonials and sales figures that can address the emotional barrier to entry mentioned earlier are all vital components of event presentations that can win over stakeholders. 

Most B2B software companies spend years on customer acquisition and marketing in order to reach a period of sustained growth, so it’s normal to see some fluctuation in ROI. If negative patterns start to emerge; however, it’s a sign that the core marketing strategy needs to change. 

Marketing and sales metrics provide the roadmap for SaaS success. In order to remain competitive, software brands have to take a critical look at their marketing strategies and adjust accordingly. It’s a crowded market out there for software vendors, and standing out requires a commitment to analyzing hard data for smarter, swifter decision-making.

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