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5 Things Business Owners Love About Agile Marketing

Posted on April 26, 2018 by Julie Short

5 things businessSince we started moving our clients to agile marketing campaigns, the responses been overwhelmingly positive. A lot of the business owners we deal with just wish they’d heard of the concept years ago. 

For those who might not be familiar, agile marketing involves changing your approach and deliverables as needed. So, a plan for a small business might start with search engine optimization and reputation management, but move on to social media as results or best practices dictate. It’s “agile” in the sense that future plans are never set in stone.

As it turns out, it’s a much better way to work – both for us and our clients. Today, we want to share with you some of the reasons agile marketing is so popular and profitable.

#1 Agile Marketing is Responsive

If you’ve been promoting your business over the internet for a while, then you already know how quickly things can change. The rules for reaching customers through Google and Facebook seem to shift every few months, for instance, while the best practices around social media, online reviews, and even email newsletters are always shifting. With an agile marketing campaign, you can stay ahead of the curve by shifting tactics whenever it makes sense.

#2 Agile Marketing Leads to Less Waste

Without agile marketing, it’s incredibly easy to just keep approving the same expenses or activities again and again… even if you aren’t sure whether your existing campaigns are profitable. That leads to wasted time, effort, and money. With an agile mindset, though, you’re always devoting your resources to the channels or activities that are showing the highest returns. That means a lot less waste in your marketing budget.

#3 Agile Marketing Compounds Your Gains

Suppose you notice that one part of your website (like a particular blog, or pay-per-click ad group) is generating the biggest share of your sales and profits. Wouldn’t it make sense to devote a bigger portion of your budget and attention in that direction? That’s exactly how agile marketing works, and it can help you to compound and multiply your bottom line gains over time.

#4 Agile Marketing Leaves Room to Try New Tactics

Another great feature of agile marketing is that it encourages business owners to experiment with new ideas. So, if you’ve been hesitant to try something like online video in the past, for example, you could devote a small portion of your budget in that direction without sacrificing the returns you see in other areas. In that way, your agile campaigns leave you room to experiment and find out what works for your business.

#5 Agile Marketing Plans Don’t Get Stale

This sense of continual change and improvement is at the heart of the agile marketing philosophy. You never want your website or content generation routines to get stale. With a plan in place that encourages you to think critically about the results and try out new ideas, you’re far less likely to get stuck or see your new sales dwindle over time.

Want to Learn More about Agile Marketing?

At WebRevelation, we have always been focused on using the internet to help our clients get more profitable and more efficient. If you’d like to learn more about our work, or the specifics of agile marketing, we encourage you to contact us today to set up a free consultation.

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Agile vs. Traditional Online Marketing Campaigns, Where Is The Better Value?

Posted on April 24, 2018 by Julie Short

Agile vs. Traditional Online Marketing CampaignsAs we talk with our clients about agile marketing, many of the most astute come back with a simple question: how will it help us to save or make more money?

We love these kinds of exchanges, because they give us a chance to show off what we do best – take common-sense ideas and put them to work for the companies we serve. That’s because years of experience in this industry have taught us that new websites, search engine optimization plans, and social media marketing campaigns are all exciting, but they only have value if they lead to more sales or decreased expenses when it’s all said and done.

So, will you get better value from an agile marketing plan or a more traditional approach to finding customers over the internet? To help you find the answer, let’s look at what you need to know…

How a Traditional Online Marketing Campaign Works

When we refer to a “traditional” internet marketing campaign, we mean the kind of setup you're probably used too. That’s where you hire a web design company to give you a specific type of deliverable, like a site with so many new pages, or a fixed number of blog posts. After you receive those, you’re back to the drawing board when it comes to future lead generation ideas.

This type of arrangement can work, of course, but only if you have a good idea of where you’re headed, know which marketing channels will be successful, and have a good creative team you can count on.

The Differences With an Agile Marketing Campaign

With an agile marketing scheme, you swap one-off transactions for a regular online marketing budget. Then, that budget gets devoted to a set number of deliverable items that will be completed within a short timeframe (like three or six months). After that, you meet with your creative team again to see what’s working and what isn’t. Then, you decide on a new direction going forward.

Obviously, the big difference here is that you’re never locked into one strategy. In fact, it’s assumed that your plan for attracting customers to your website will change over time as your business grows and you watch the results you get from each activity. Also, agile marketing makes it possible for you to switch tactics as dictated by new information or online marketing trends.

Why Agile Marketing Provides More Bottom Line Value

Agile marketing helps your bottom line in a couple of ways. For one thing, it makes your yearly budget more predictable than it would be if you were simply investing in activities or campaigns one at a time. More importantly, it allows you to maximize the return you get from every dollar by shifting your budget to the areas where you get the biggest results.

In other words, agile marketing lets you keep expanding your wins while cutting off losses or dead ends. Billions are wasted every year by marketers who don’t take the time to study the competitive landscape or shutting down campaigns that are failing. In an agile system, that never happens.

How To Learn More About Agile Online Marketing

If you want to know more about agile marketing you could stop by our blog again soon to read more content. Or, you could get specific answers about your business and challenges by scheduling a free consultation with a member of the WebRevelation team.

With offices in San Antonio and Oklahoma City, we have coverage throughout the Midwest and 
Southeast. Even better, we have decades of experience with web design, programming, online marketing, and so much more. Call us today to set up a free consultation and see how we can help!

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5 Results That Make or Break Your Software Development Project

Posted on April 19, 2018 by Julie Short

5 resultsIt’s easy to get excited about a custom software development project, and even to hire a programming team and get started. When it comes to ending up with a finished product that everyone is pleased with – from management to the end-user – though, things get a little harder.

That’s because custom software programming, like everything else in the world of business, is all about results. In particular, there are certain key results that matter more than others. Manage and plan with those in mind and you’ll be on the right track. Lose sight of them and you can easily find yourself sliding backwards with delays, cost overruns, and ultimately failure.

To help illustrate this point, and keep you from falling into common custom software development traps, let’s look at the five kinds of results that will ultimately make or break your project…

#1 Goal Fulfillment

If your software doesn’t do what you need it to, then it doesn’t really matter how it looks, when it’s delivered, or how much it costs. The project will be a failure if it doesn’t serve some kind of business purpose. That’s important to keep in mind because it’s easy for custom development to move off track if you don’t have a very strong sense of what you want to accomplish.

#2 Interface and Aesthetics

Functionality is almost all-important, but usability and visual appearance also have to factor in. If your app is difficult to use, then all the features in the world probably won’t save it. Likewise, users expect a certain kind of cleanliness in software design. They want clean menus and interfaces. If your software looks clunky or low-budget, that can affect its perceived value.

#3 Software Stability

This is an easy aspect of your custom software development project to overlook, but it’s incredibly crucial. The release version of your software doesn’t just have to be stable enough to work consistently on a variety of platforms without any problems; it also has to operate without conflicts resulting from other applications or operating systems. Otherwise, it won’t be usable by you and your team.

#4 Budget

Even the most useful, stable, and elegantly-designed piece of software can turn into a bad bargain if your project runs over the established budget. At some point its value is exceeded by its cost. That’s why you should only work with experienced development teams that have a reputation for being efficient and dependable. And, it’s a good reminder to keep one eye on the bottom line as the programming process moves along.


#5 Calendar

In the same way, your custom software development needs might be tied into some sort of specific event or deadline. In that case, the ROI you see from your investment could be dependent on getting a usable app by a specific date. If that’s the case, make sure your programming team knows about this hard calendar target and why it’s so important.

Need Expert Custom Software Development?

When you need a new piece of software developed to meet the needs of your business or organization, you want an experienced team with a track record of success. Why not contact WebRevelation? We’ll be happy to set up a free consultation so you can get answers to your most pressing questions.

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Why Do Custom Software Development Projects Go Over Budget?

Posted on April 17, 2018 by Julie Short

why do customMany of the new clients who come to us have horror stories about custom software development projects that went way over their original and intended budgets. Nearly all of them have at least heard about these kinds of nightmares. As a result, they come to us feeling understandably worried about the costs associated with programming something new.

In order to help calm their fears, we typically do offer two things. First, we show them our long track record of success with delivering new pieces of software on time and under budget. Second, we explain the biggest reasons why so many custom software development projects end up costing more than they should.

Today, we want to lay out a few of those issues here…

Insufficient Understanding of the Project

The most common reason it’s difficult to complete a custom software development project for the right fee is the programmers really didn’t understand the scope of the job to begin with. In other words, they heard what the client asked for, but didn’t necessarily understand all the various features and functions that had to be incorporated. They didn’t ask enough questions (or not enough information was provided), so the project just seems to get bigger and bigger with each passing week.

Project Creep and Scope Changes

Project creep – the phenomenon where clients and/or their programming teams keep adding new features to the list of deliverables – can be a real issue, too. This occurs when a management team asks for one thing, but then treats the resulting software project like a Christmas tree, adding one new idea to the list after another until the whole thing falls down. An experienced programming partner can help keep this from happening, but the best way to prevent project creep is by simply being aware of it.

Bad or Deceptive Software Development Quotes

It’s unfortunate, but some custom software development companies will knowingly under-quote a project to get a client’s business. Then, they’ll add to the costs as work moves along, knowing that a business owner or executive is unlikely to find a new vendor once the job is underway. Obviously, you can mitigate this somewhat by being careful about agreements and invoices, but it’s better to simply avoid firms that don’t have a great reputation in the programming industry.

New Ideas or Inspirations from Programming Clients

This is somewhat less common but can actually be a good thing. If, in the middle of your custom software development project, you spot an opportunity to spend a little more and make the resulting product even better or more profitable, then why not go for it? If you come up with an idea that’s a winner and fits into the framework of what you are already planning, adding something a little extra to your contract – and getting a better business tool as a result – can be a good value.

Need a Custom Software Development Team You Can Count On?

At WebRevelation, we have decades of combined experience in planning, designing, and programming new pieces of software. If you want to work with a vendor that will take the time to understand your project, and then deliver just what you need at the right price, contact us today so we can get to work for you!

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What You Need to Know About API Integration

Posted on April 12, 2018 by Julie Short

what you need to knowIt would be a very unusual day if a business owner were call us out of the blue and want to talk about API integration. Most decision-makers outside the IT realm aren’t really sure what the term means, and only tend to think about it when they’re experiencing problems they don’t understand.

And yet, API integration can actually have a big effect on your company’s bottom line.

Don’t worry: we aren’t going to try to make you an expert in software programming or web development. What we do want, though, is to share a few simple ideas about API integration custom app development that can help you to meet your business goals.

An Introduction to Application Program Interfaces (or APIs)

APIs might sound complicated, but they aren’t. Basically, they allow your website to interface with other tools. For instance, when you go to set an appointment online, and are taken to someone’s Google calendar, there is an API making the connection between two different pieces of software.

APIs can be used in a lot of different ways. You probably encounter them all the time without knowing it. For example, many widgets that supply information on weather, sports scores, stock prices, or currency exchange rates all use APIs. Social networks like Facebook and Twitter rely on several of them.

You might be thinking that is interesting but doesn’t seem relevant to your business. That brings us to the next point.

You Probably Use (or Will Use) APIs On Your Website

At some point, it’s likely you’ll want specific data (possibly from a third-party or off-line source) to be displayed in your website. That might be to help with sales, to give some useful context, or just as a useful plug-in for guests. So, there’s a good chance you’ll be using an API to bring your website together with some other social or informational tool.

However, most web developers aren’t going to build APIs from scratch. That can be problematic because every piece of code you add to your website can slow it down, conflict with other instructions, or even lead to security vulnerabilities. Choosing the right APIs, and having them properly integrated, can be crucial even (or especially) because it happens behind the scenes.

That’s where a good web development partner comes into play.

What We Want You to Remember About API Integration

Unless you happen to be very technically-minded, or get into the details of web program on a regular basis, you probably won’t think of API integration again after you finish this article. However, hopefully you understand by this point that it’s about bringing different pieces of web-based software together. And, we hope you’ll come away with the knowledge that it's something your development team shouldn’t rush through.

When API integration isn’t handled carefully, and tested thoroughly, you can end up with problems on your website that are difficult to diagnose and fix. Pages can crash, your content can load slowly, or visitors might have the impression that things “just don’t work.”

Obviously, that’s not going to help your online strategy or your bottom line. So, while you don’t have to be an expert in API integration, you do have to hire the kind of web development company that pays attention to the details if you want to stay out of trouble.

Looking for Advanced Website Application Development?

At WebRevelation, with offices in San Antonio and Oklahoma City, we can program web applications other companies can’t. Better yet, we can finish our work on time and within budget.

To learn more about our capabilities, and what we can do to help your business grow, contact us today to schedule a free consultation!

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How to Get Great Work From a Custom Web Application Development Company

Posted on April 10, 2018 by Julie Short

how to get great How do you get a custom web application development company to do their best work?

This is a question you might not have ever considered, but it’s one you should think about if you’re building a website that will have advanced features. After all, good programming isn’t cheap or fast; you should do everything you can to get the most from your effort and investment.

It goes without saying that the first step is to work with a quality creative team in the first place. A company with lots of experience, strong technical skills, and a track record of success is much more likely to deliver the results you want than a vendor who is advertising themselves as the cheapest or fastest in the business.

Beyond that, though, there are certain things you can do as a business owner or executive to inspire a custom web application development company to produce work that’s award-worthy. Here are a few ideas to help you get started…

Make Sure Your Web Development Partner Understands the Project

This sounds so simple, but it’s crucial to the success of any project. If your custom web application development company fails to understand the details or minor points of your project, or misses a major need, then it’s going to slow things down. Or worse, it could lead to a situation where you get a finished website that doesn’t exactly do what you hoped it would. You don’t want to waste your time or money because of a simple misunderstanding.

Answer Questions With as Much Depth and Detail as Possible

You can be sure that, during the coding and design process, your web development partner is going to have a few questions. When possible, give depth and detail within your answers. Even yes and no queries can be given some context if it’s important for your team to know why you feel a certain way. This is one of those situations in life where more information is better than less. The better your development team understands your needs, the easier it will be for them to give you what you want.

Don’t Rush the Creative or Technical Process

Some business owners and executives get anxious to launch their new websites and will try to rush the process along. A good custom web application development company is going to resist efforts to speed through any step. That’s because we know how important it is to make sure all the bases have been covered, and that your web application has been thoroughly tested, before it goes live. That way you won’t have to deal with errors or unexpected downtime later.

Remember What You’re Trying to Build or Accomplish

The great thing about the digital age is the feeling that we have endless opportunities to connect and promote in innovative ways. The drawback is that the possibilities can quickly become overwhelming. If you want your custom web application development company to do their best work, remember what you’re trying to accomplish and don’t distract them with new ideas or priorities if they aren’t important. Then they can stay on task and focus on the outcomes that matter.

Need a Custom Web Application Development Company That Puts You First?

At WebRevelation, we have built our business up over 20+ years on client successes. When you come to us, you get real answers, real service, and the knowledge that meeting your business goals will be our top priority.

Contact us today to get answers to your questions or a quote on your web development project.

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