Five Major Differences Between B2B and B2C E-Commerce

Posted on January 23, 2020 by Leslie Brewer

People sitting at table workingWhether it’s for business or personal use, consumers are buying online now more than ever before. Today though, we will specifically discuss key differentiators between Business to Business (B2B) and Business to Consumer (B2C) e-commerce.

Simply put….

B2B e-commerce operates by selling products and services to other businesses, manufacturers and wholesalers on the internet. An example is the Caterpillar® brand. Caterpillar® serves the needs of the construction industry with their equipment by selling to other businesses and manufacturing companies.

Alternatively, B2C companies sell their products and services directly to consumers. Take a fast food company, such as Burger King, for example. Someone drives to their nearby Burger King and orders a cheeseburger and fries. The fast food chain is selling directly to consumers. 
Continue reading along as we discuss 5 major differences between B2B and B2C e-commerce.

Buying Behavior

Buying on a B2B platform is designed for business needs, and it is self-driven. B2B buyers often have various responsibilities and want less hassle and more of a faster and intuitive buying experience. Frankly, B2B customers are on a website to buy, not browse. They are buying for business based on logic and efficiency, not on emotion. That said, implementing a B2B e-commerce site that is streamlined and affective is crucial for these time-constraint buyers.

On the opposite side of the coin are B2C buyers. B2C buyers tend to make more emotional and impulse purchases. B2C e-commerce platforms are designed to generate purchases based off of wants and emotions. Someone sees a pair of shoes on sale on their favorite runners website, or an advertisement pops up for convenient meal delivery kits. In these two instances the buyer is making a purchase based on the desire to save money (shoes) and the convenience factor (meal delivery kit). These two examples would both be considered as more “emotional purchases.”


B2B companies work hard to develop long-lasting business relationships with clients. It’s not unusual for a B2B supplier to have repeat, loyal buyers due to investing time in relationship building. B2B businesses need e-commerce platforms that can be customized to fit their customers’ unique needs, varying by industry, product type, company size and business operation.

B2C websites typically offer a more mass communicated approach, where the customer experience is one to many. Often times B2C sites do not take a personalized approach.


B2B buying is generally less price sensitive than B2C consumers. Most corporations have budgets set aside for business purchases. B2B e-commerce websites allow for sellers to offer specific discounts based on quantities ordered, loyalty, referrals and many other factors.
B2C buyers can be very price sensitive. Plus, unlike B2B, B2C pricing is usually fixed. Previous purchases among B2C consumers do not influence the price of their next purchase. Of course, there might be discount codes or special offers, but those are typically applied to all buyers equally.  


B2B buyers are often buying in bulk, with quantities reaching several thousand or more. A restaurant owner could place an order through a B2B company for 3,000 take-out containers. B2C consumers buy much fewer of one item. For example, a consumer will walk into Best Buy and purchase one television. 
Due to the high volume associated with B2B orders, it is crucial for B2B e-commerce sites to be built in a way that it can handle those large orders. Custom SKU’s and viewing and managing inventory are just two aspect in which a business can benefit from a B2B e-commerce site. 


The B2C world spends millions of dollars to optimize conversions, and that typically becomes a top focus for product/service owners. Marketing plays a vital role and extensive marketing dollars are spent on advertising, shopping analytics, upselling and more. All of these tactics are conducted to motive the individual buyer. 

However, that’s not the case in the B2B world because it’s just not necessary. B2B buyers don’t need that extra “fluff”. B2B buyers log into their corporate account to buy the items they need and quickly move on to the checkout process.

Interested in learning more about B2B e-commerce? Expand your knowledge of B2B e-commerce and read about six good examples of custom B2B e-commerce features in action or learn three tips to make your e-commerce business successful in 2020.

WebRevelation has extensive experience working with B2B e-commerce. By choosing to work with WebRevelation your B2B e-commerce website will deliver the efficiency buyers desire. Contact us here or call 817-283-3324 to schedule a complimentary consultation. 

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Six Good Examples of Custom B2B E-Commerce Features In Action

Posted on January 9, 2020 by Leslie Brewer

Person writing on notebookCustomized shopping experiences are everywhere, and buyers tend to gravitate towards businesses who offer customization. In fact, according to one study, 80% of people are more likely to do business with a company if it offers personalized experiences.

Business owners and executives often wish to provide this customization to their customers, but don’t know where to even begin. However, it doesn’t have to be difficult and the new decade brings new business opportunities, quite possibly one being a new B2B e-commerce platform.

Although each industry is unique in their objectives, products and sales approach, today we will discuss general features for successful B2B e-commerce websites. Consider these six aspects as you begin to brainstorm a new e-commerce site in 2020. 

#1 Corporate Log-ins

Time is money. Clients seek ease and convenience while buying online, and one of the most common ways to do that is to create log-ins for each corporate account. Once logged in to their personal account, buyers will have the ability to view previous purchases, securely store credit card information, set preferences and restrictions, buy in bulk, view invoices, and so much more. 

#2 E-catalogs

E-catalogs allow you to present relevant products to your repeat customers all while not having to log-in to an account.

If you serve multiple industries, not every customer should see your entire product line. With a well-designed, segmented e-commerce solution, you can determine the products that clients see. 

Utilizing high quality product images, while listing product description, pricing, and quantities are all ways to help sell your products on the internet. Business owners can also create and set custom filters to allow buyers to sort products by type, color, size, price, and more to make the selection process easier on your customer. 

#3 Customer Specific Pricing

Customization can also be found in pricing. B2B organizations can sell at different prices based on the customer type. The ability to set different base prices for any product in your catalog and assign these to specific customer groups is a major factor of a B2B e-commerce website. In the same way, if you have a highly segmented customer base, or an unusual pricing structure, you might want custom controls to ensure that buyers are being charged the right amount.

The vast majority of B2B shoppers buy products in bulk. Therefore, you may want to consider offering discounted price tiers based on the total amount of cases, packs or pallets buyers purchase. Targeted pricing is fully customizable and can help leverage sales.

#4 Advanced Search Bar

As a business owner, you want users to find their sought-out item quickly to secure the online purchase before then abandon the website altogether. Because many B2B e-commerce websites contain extensive product offerings, it is essential that your site features advanced search functionality. That means adding functionality on the back end of your website so users can utilize the search bar easily with a variety of keywords, pricing, and product details. Adding an advanced search bar to your e-commerce site adds ease and simplicity for your buyers, resulting in increased satisfaction and ultimately a higher conversion rate.

#5 Targeted Shipping

Similarly to offering customized pricing discounts on products, some business owners also choose to offer shipping discounts for top-tier bulk purchase buyers or for promotional purposes. Whatever the reason, B2B e-commerce sites should offer this type of customized shipping features. However, it doesn’t have to be disorganized and confusing. With a custom B2B e-commerce website business owners can take advantage of advanced, custom shipping features and discounts.

#6 Flexible Payments Options

Across all industries, nearly 70% of shopping carts are abandoned by users, some of which has to do with payment limitations. Don’t assume everyone has Visa or Mastercard. While many businesses have a dedicated credit card for online purchases, not all do, or they could be maxed out. To accommodate the needs of your clients, you can also integrate offline payment methods, such as purchase orders, PayPal, checks, and Net 30.  Allowing various payment options will certainly increase your chance of securing a sale. 

Kick off the new year with a new B2B e-commerce site and see your sales skyrocket. Contact WebRevelation today at 817-283-3324 or complete this contact form so we can discuss your specific business needs and create a custom e-commerce plan.

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Merry Christmas from the WebRevelation Team!

Posted on December 25, 2019 by Leslie Brewer

Merry Christmas messageWebRevelation would like to wish everyone a very merry Christmas! We hope you enjoy time with your loved ones over the holidays.

As 2019 comes to an end, we want to thank all of our current and new clients for your support and partnership. May the new year bring you much success. We look forward to working with you in 2020!

WebRevelation is closed for the holidays from Monday, December 23rd - Friday, January 3rd. Our office will reopen on Monday, January 6th. 


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Three Tips to Make Your E-commerce Business Successful in 2020

Posted on December 12, 2019 by Leslie Brewer

People Group Office Smartphone ComputersIt's the middle of December. Where did 2019 go? As a small business owner you're all too familiar with the fact that there's no time to sit and wait. There's still a little bit of time left in the year for you to wrap up loose ends and get a jump start on 2020. 

Below are some tips in getting your business prepared for a successful new year.

1. Go Mobile

If you haven't already, it is imperative that consumers can access your website on their smartphone device. Approximately 80% of Americans use a smartphone. Your business is at a significant disadvantage if users are unable to browse your website and make online purchases from the palm of their hand. 

As an e-commerce site, whether it's a B2B or B2C e-commerce company, your priority should be in making certain that online purchases can be made easily. Everything from pricing and product images to e-catalogs should all be showcased from a mobile device. You certainly don't want to lose out to your competition because your customers were unable to place an order from their smartphone. 

2. Utilize SEO 

Are you familiar with SEO (search engine optimization)? Essentially, SEO is the practice of increasing the quality and quantity of website traffic through non-paid search engine results. Learn more about search engine optimization here

Stay ahead of your competition by ensuring that SEO is a large part of your online strategy. Once you understand your business’ financial picture, it’s time to get honest about how things are going. Is your business model sustainable or do you feel like you’re working as hard as you can, but still treading water? 

3. Update Your Website 

Is your business website up-to-date? Are users able to make online purchases easily? Is your website clutter free or so full of content and images that it gives people a headache?

Often times consumers will first lay eyes on your website before they have an in-person or over-the-phone conversation with you or a member of your company. If their first impression of your company is based off your website, what is that telling them? 

If done correctly, revamping your online presence takes time and a lot of effort. Hiring a full-service website development company can speed the process along, and highly trained computer programmers can incorporate aspects that your yourself are likely not aware to include. Don't let that website you created a decade ago be what your clients see.

WebRevelation is a full-service website design and application company with a great deal of experience in e-commerce. We have over a decade helping businesses create a custom online presence with features such as e-catalogs, automated ordering, Search Engine Optimization (SEO), and so much more. Call us today at 817-283-3324 to learn more or contact us to schedule a free consultation.

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Wishing You a Very Happy Thanksgiving!

Posted on November 28, 2019 by Leslie Brewer

Happy Thanksgiving messageThanksgiving is a special time to count our blessings. All year long, but especially during this season, we are grateful for wonderful customers like you! Thank you for your business and for believing in our website and application services.

We wish you and your family a happy and healthy Thanksgiving!  

The WebRevelation office will be closed on Thursday, November 28th & Friday, November 29th.

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3 Tips to Improve Your B2B E-Commerce Site

Posted on November 14, 2019 by Leslie Brewer

Man woman staring business There’s no denying that B2B E-commerce has really taken off over the past few years. Forrester Research forecasts that US B2B eCommerce will reach $1.8 trillion and account for 17% of all B2B sales in the US by 2023.

As competition slowly increases, customers are looking for companies to go above and beyond their expectations. B2B buyers want more of a B2C type of customer experience when they purchase from a vendor. If your business is lacking the motivation to implement and maintain a B2B website, you are at risk of losing a great amount of business. 

Keep reading to learn more about three ways in which you can improve upon your B2B E-commerce website. Don’t delay, the time is now.

Mobile Friendly Sites

According to one source, there were 257.3 smart phone users in the United States in 2018. In addition, the average US adult will spend almost 3 hours on their smartphone. So, not having a user-friendly mobile site will likely hurt your business. 

When users are browsing websites via their mobile device, they expect fast speed, font to be displayed clearly, product details, pricing, videos to function properly, an easy to use checkout process, client dashboard, and more. If users experience hiccups with their mobile experience then they are likely to abandon the site, which ultimately leads to loss of sales and a negative impact on your bottom line.

Search Engine Optimization

Search Engine Optimization (SEO) is the process by which people take to make sure that the websites are appealing to the search engines. You’ll want buyers to be able to search for the product they need and have your website come up at the top of their search.

Like any website, whether intended for e-commerce or not, a strong SEO strategy is imperative. Since people often search online using generic terms or keywords, so unless you implement an SEO strategy the likelihood of showing up in a search is very slim. Don’t let that happen to you.

Instead, create an SEO campaign by focusing on quality, trust and authority to ensure your website has high rankings. You’ll also need to understand link building, how to write meta descriptions, keywords and more. Don’t let these things overwhelm you. With some practice you will have a strong handle on SEO, which will benefit your B2B e-commerce website.
 An eCommerce SEO strategy is essential for any business, no matter where or how you sell your product. Most people begin their searches with generic terms and not branded terms. If you do not correctly implement an SEO strategy, you may never show up in a search query, and you could lose your customers to more optimized competitors.  


B2B companies have a long history of building business relationships via in-person salespeople. When the human interaction is removed, you’re sometimes left with an impersonal experience.  As B2B E-commerce grows, businesses must bring a personalized experience to its customers online if they want to retain their clients and remain competitive.

It might help to ask yourself what you would want your online shopping experience to be like if you were a customer. It doesn’t have to be a difficult task to implement. Often times implementing a corporate dashboard, targeted pricing, e-catalogs, discounted shipping and more leads to buyer satisfaction. 

WebRevelation has over a decade of experience helping clients build websites and custom applications. B2B E-commerce is an area in which we specialize, so you can rest easy knowing your B2B E-commerce site will be created with your specific needs in mind. Feel free to contact us today for a complimentary consultation. Call us at 817-283-3324.

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