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Wishing You a Very Happy Thanksgiving!

Posted on November 28, 2019 by Leslie Brewer

Happy Thanksgiving messageThanksgiving is a special time to count our blessings. All year long, but especially during this season, we are grateful for wonderful customers like you! Thank you for your business and for believing in our website and application services.

We wish you and your family a happy and healthy Thanksgiving!  

The WebRevelation office will be closed on Thursday, November 28th & Friday, November 29th.

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3 Tips to Improve Your B2B E-Commerce Site

Posted on November 14, 2019 by Leslie Brewer

Man woman staring business There’s no denying that B2B E-commerce has really taken off over the past few years. Forrester Research forecasts that US B2B eCommerce will reach $1.8 trillion and account for 17% of all B2B sales in the US by 2023.

As competition slowly increases, customers are looking for companies to go above and beyond their expectations. B2B buyers want more of a B2C type of customer experience when they purchase from a vendor. If your business is lacking the motivation to implement and maintain a B2B website, you are at risk of losing a great amount of business. 

Keep reading to learn more about three ways in which you can improve upon your B2B E-commerce website. Don’t delay, the time is now.

Mobile Friendly Sites

According to one source, there were 257.3 smart phone users in the United States in 2018. In addition, the average US adult will spend almost 3 hours on their smartphone. So, not having a user-friendly mobile site will likely hurt your business. 

When users are browsing websites via their mobile device, they expect fast speed, font to be displayed clearly, product details, pricing, videos to function properly, an easy to use checkout process, client dashboard, and more. If users experience hiccups with their mobile experience then they are likely to abandon the site, which ultimately leads to loss of sales and a negative impact on your bottom line.

Search Engine Optimization

Search Engine Optimization (SEO) is the process by which people take to make sure that the websites are appealing to the search engines. You’ll want buyers to be able to search for the product they need and have your website come up at the top of their search.

Like any website, whether intended for e-commerce or not, a strong SEO strategy is imperative. Since people often search online using generic terms or keywords, so unless you implement an SEO strategy the likelihood of showing up in a search is very slim. Don’t let that happen to you.

Instead, create an SEO campaign by focusing on quality, trust and authority to ensure your website has high rankings. You’ll also need to understand link building, how to write meta descriptions, keywords and more. Don’t let these things overwhelm you. With some practice you will have a strong handle on SEO, which will benefit your B2B e-commerce website.
 
 An eCommerce SEO strategy is essential for any business, no matter where or how you sell your product. Most people begin their searches with generic terms and not branded terms. If you do not correctly implement an SEO strategy, you may never show up in a search query, and you could lose your customers to more optimized competitors.  

Personalization

B2B companies have a long history of building business relationships via in-person salespeople. When the human interaction is removed, you’re sometimes left with an impersonal experience.  As B2B E-commerce grows, businesses must bring a personalized experience to its customers online if they want to retain their clients and remain competitive.

It might help to ask yourself what you would want your online shopping experience to be like if you were a customer. It doesn’t have to be a difficult task to implement. Often times implementing a corporate dashboard, targeted pricing, e-catalogs, discounted shipping and more leads to buyer satisfaction. 

WebRevelation has over a decade of experience helping clients build websites and custom applications. B2B E-commerce is an area in which we specialize, so you can rest easy knowing your B2B E-commerce site will be created with your specific needs in mind. Feel free to contact us today for a complimentary consultation. Call us at 817-283-3324.

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Potential Roadblocks of B2B E-commerce Implementation (Part 2 of 2)

Posted on October 31, 2019 by Leslie Brewer

Business_Man_Typing_Computer_Desk_White_shirtEarlier this month we discussed the subject of B2B E-commerce implementation and discussed a few roadblocks you may face in implementing an e-commerce website for your business. You can read that blog post here.

Since B2B E-commerce requires a very different approach than B2C E-commerce, business leaders are often left feeling confused and overwhelmed. Keep reading as we review three more challenges business owners face in establishing a business to business e-commerce website. Also, ask yourself if these situations apply to you and if so, what steps will you take to overcome those obstacles? 

Fear of the Unknown

Did you know that 74% of small business websites do not have e-commerce solutions? That’s a very high percentage of business owners who could potentially be holding back on implementing a B2B E-commerce website due to a fear of the unknown. Questions have likely danced in your head...How will important data be integrated with an online solution? What if my clients reject the lack of in-person salespeople? How will financial transactions take place? What happens when my competition finds out about my pricing?

Each one of your corporate buyers has a unique set of rules and needs, so a one-size-fits-all approach is out of the question. Digital integration, maintaining a high level of customer service, authorizing online payments, and pricing transparency can all be conducted and perfected in the world of e-commerce. 

Overwhelming Shipping Solutions

Are you used to manual order taking and manual shipping? You’re not alone. However, it’s 2019 and the time to automate your processes is now. Your clients expect their orders delivered on time and the use of technology allows this to be very feasible. Each one of your corporate buyers has a unique set of rules and needs, so a one-size-fits-all approach is out of the question. An e-commerce platform will be integrated with shipping software and your buyers will receive tracking and delivery information, just as you do when you shop from online retailers, such as Amazon.com. This streamlined process provides even better customer service. The shipping process is smart and intuitive, making it easier for both you as the business owner, and for your clients. 

Lack of Human Resources

Sure, you have a great team of people under you in each department at your company. They often wear multiple hats, typically doing more and more of what’s asked of them. So, how can you possibly ask your staff to learn a new task of designing and building a new website, complete with e-commerce solutions? It will take a great deal of time and money to properly train them, then have them turn around and create something new. However, it doesn’t have to be that way. Keep your staff doing what they do best and what you originally hired them to do. Instead, hire a full-service website development company that specializes in the field. Working with a full-service website design company allows you to still tend to your other responsibilities. 

WebRevelation is a full-service website design and application company with experience designing e-commerce websites. We have over a decade helping businesses create a custom online presence. Call WebRevelation today at 817-283-3324 to learn more or contact us online to schedule a free consultation.

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Potential Roadblocks of B2B E-commerce Implementation (Part 1 of 2)

Posted on October 17, 2019 by Leslie Brewer

B2B E-commerce website design computerThere’s no denying the fact that consumers are engaging in online shopping more than ever before. In fact, a 2018 poll by Marist College and National Public Radio finds that 76% of all United States adults shop online.

While personal online shopping can be a weekly or monthly occurrence for many people, business owners often hesitate to take their products online to sell to other businesses. A vast majority of entrepreneurs still consider a physical store, print catalogs and sales reps as best practices. However, this thought process is limiting to both their business exposure and selling potential.

Wikipedia defines Business to Business (B2B) e-commerce as “the sale of goods or services between businesses via an online sales portal. In general, it is used to improve the efficiency and effectiveness of a company's sales efforts.”

As you continue reading you will learn more about certain roadblocks that hinder some businesses from establishing a B2B e-commerce website. Today, we’ll take a look at three main factors.

Lack of Reliable Knowledge

If the technical aspect of establishing a B2B e-commerce site leaves your head spinning, you’re not alone. Unclear expectations of the revenue potential, spinning your wheels trying to improve processes, and not knowing how to build custom websites are all common challenges many business owners face. 

However, with a B2B E-commerce website your company will be able to increase sales, improve efficiencies, lower overhead costs, obtain new customers, improve customer service, and so much more. As a supplier, don’t lose out to your competitors by not implementing an e-commerce site; your competition hasn’t let their lack of knowledge slow them down in this area.

Concern Over the Cost

Like most new processes, there’s a financial investment associated with setting up a B2B e-commerce website. There are of course free sites available on the internet, but those definitely come with risk. To build a fully customizable B2B e-commerce website, you need to work with a company that has experience in this area.

The real question to ask yourself is, “Can I afford not to build a B2B E-commerce site?”. The world of B2B e-commerce is rapidly growing. In fact, a report from Forrester Research in 2017 estimated B2B ecommerce transactions would reach $1.2 trillion by 2021. That’s a lot of money to leave on the table. Start saving money now so you can afford to have a robust website built specifically for your needs.

Not Having Enough Time

Business owners are juggling hundreds of tasks simultaneously and the thought of adding one more element can be overwhelming. Even more, you don’t have time in your day to dedicate to developing a software solution. It’s true, creating an e-commerce site doesn’t happen overnight, and there will be some time required if you want it done correctly. However, working with a full-service website design company allows you to still tend to your other responsibilities. Plus, once your website is up and running you will be making sales 24/7 as opposed to a physical store which has 9-5 hours.

The benefits of implementing a B2B E-commerce site far outweigh the challenges. WebRevelation is a full-service website design and application company with a great deal of experience in e-commerce. We have over a decade helping businesses create a custom online presence with features such as e-catalogs, billing and invoicing, automated ordering, Search Engine Optimization (SEO), and so much more. Call WebRevelation today at 817-283-3324 to learn more or contact us to schedule a free consultation.

Be sure to check back on Thursday, October 31st for the second part of this article.

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Why Custom App Development and B2B E-commerce Go So Well Together Part 2

Posted on October 3, 2019 by Leslie Brewer

Credit_card_machine_hand

In this week’s blog, we’re discussing the benefits of custom app development for B2b e-commerce organizations. It’s part two of a series we’re doing on the subject – go back and read part one if you haven’t already done so!

Master Inventory Challenges

In a perfect world, retailers would be able to quickly gauge their inventory and make adjustments based on sales forecasts. Unfortunately, though, e-commerce entrepreneurs often piecemeal their tools for orders, inventory, and sales projections. Even when the information is available across platforms, it’s often difficult to come to useful conclusions about what to stock. 

With a custom app, on the other hand, e-commerce businesses can easily check in on their inventory and gauge supply and demand on the go. What’s more, automated inventory options can reflect returns, purchases, and deliveries. Because you know exactly what’s in your warehouse at any given moment, it becomes easier to make decisions about manufacturing orders.

Better Buyer Relationships = Better Business

Too often, B2B companies focus solely on the relationships they’re building with their clients. While it’s true that your clients are indeed signing the checks, it’s foolish to ignore the elephant in the room. Buyer relationships need to be nurtured, even from a distance. While your staff may or may not have direct conversations with the end consumer, you’ll want to ultimately focus your efforts on establishing better buyer relationships. 

Let’s consider the ways in which the average warehouse inventory tracking system could benefit buyer relationships. With a custom app, you can quickly and easily facilitate the automation of regular purchases. Because a custom app can also replace much of the existing CRM solutions in place, it’s also easier than ever to entice customers into buying larger orders more frequently.

Ultimately, all we have are our relationships with others. Finding tools to help strengthen those bonds is critical for ongoing success. Anyone can build a business and find initial success, but in order to sustain relationships with customers, you’ll need a custom CRM app.

Put Custom Programming to Work for Your B2B E-Commerce Business

Custom programming offers a wealth of exciting possibilities for busy business owners. We know you’ll be thrilled to see how much a custom app can change your daily operations for the better. WebRevelation has over a decade of experience creating custom applications and website development for the manufacturing, home builder, schools, and e-commerce industries, just to name a few. That’s why WebRevelation offers no-obligation consultations for new clients hoping to harness the power of custom programming for their business. Get started now to see just how much of an impact we can have on your B2B business!

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Why Custom App Development and B2B E-commerce Go So Well Together Part 1

Posted on September 19, 2019 by Leslie Brewer

Hands_writing__paper_pen_laptopThe market for B2B e-commerce is booming. Regardless of industry, companies rely on other organizations to provide the services and products to their customers. This relationship between businesses is ripe with opportunity – after all, e-commerce sales can be made more efficiently and more profitably when a custom app is used. The added convenience of placing orders online is the icing on top for busy entrepreneurs. 

Of course, there are challenges to face when marketing to businesses instead of the end consumer. Business owners think differently when making decisions for their organizations, which requires a more complex sales approach. With stiff competition waiting in the wings, relationships with prospective clients become more important than ever before. 

In order to nurture those relationships and stay a step ahead of your competitors, you’ll want to invest in a custom application for your B2B e-commerce business. Here’s why:

Unique Challenges Demand Unique Solutions

The beauty of a custom app is that it’s designed with the exact needs of the client in mind. Say you’re supplying customer support services for online clothing boutiques. While a store could select an off-the-shelf style package that solves some of their challenges, they’re more likely to go with the company that offers specific solutions to their specific issues. Designing a custom app that features both front and back-end support for business owners as well as their customers is sure to put you ahead of your competition.

Streamline the Orders, Streamline the Business

In order to stay competitive, online retailers demand fast shipping and constant restocks. Lost shipments and delayed orders are a recipe for disaster for any business, but when an online boutique is operating on the thinnest margins possible, the impact is even greater. Custom app development is the solution. Automated tools help busy entrepreneurs track warehouse inventory, make purchases from production facilities, and ensure deliveries are made on time. The oversight of the process is second to none. 

Order fulfillment challenges occur in virtually every industry, but the pressure is felt even more intensely by online retailers. Save your customers time, money and stress by offering a custom app to track every step in the supply chain. It’s never been easier to streamline the process or to stay abreast of progress.

It’s All In The Details

When a customer orders a t-shirt from an online boutique, they expect a quality piece of clothing delivered on time. Simply delivering on this expectation, however, won’t earn much repeat business. In order to win the business of brand-loyal customers, you’ll need to gather as much information about them – and the process they go through when shopping – to entice them back to the site.

This is where a custom B2B e-commerce app can come into play. Such a tool can collect valuable data on the customers ordering from the boutique. Stakeholders can then use these insights to make marketing decisions and develop more informed sales strategies. Generic software doesn’t typically offer such tools.

If you’re hoping to make your e-commerce business more efficient, WebRevelation can help. We pride ourselves on taking your company to the next level – find out how we can support your goals by contacting us now at 817-283-3324 or fill out a form online.

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