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Three Ways Online Ordering Systems Can Improve Your Business

Posted on May 30, 2019 by Leslie Brewer

warehouse, person using machines in warehouseStop for a moment and think about the last time your made an online purchase, whether it was for business or personal reasons. Did you have to call a number in order to order the item? Were you forced to fill out a lengthy form? Was the business out of the item you wanted to buy?

These days individuals placing online orders are accustomed to being able to shop easily online. They feel that they shouldn’t have to pick up a phone or use an antiquated fax machine simply to make a purchase. Instead, they expect to have a modern, user-friendly experience that's quick, easy, and intuitive. Organizations that want to become a preferred vendor would do well to explore an updated web-based ordering system

Here are some ways that your business can benefit from an online ordering system.

Quicker and Better Service

At the most basic level, an online ordering system is used to streamline the entire ordering process from initial order placement to delivery while reducing human errors. By offering online ordering, your business is catering to the convenience factor that so many people seek and it is also deepening customer relationships. You will find that most customers enjoy a self-service experience even after the order is placed. They want to be able to track shipments and view their order history easily online. All of this doesn’t mean that the human touch is removed from the equation. A modern system can incorporate live chat so that those customers who do have questions or challenges can get immediate assistance. Freeing up your inbound sales team from answering phones as order takers allows them the opportunity to be more available to improve the service experience for customers who need help. 

Targeted Product Catalogues

In many situations businesses will serve multiple industries. If that's the case, not every customer should see your entire product line. Users will appreciate being presented only with relevant items when they go online to search for what they need. The same holds true for you as a consumer, whether it's a business or personal purchase, you want relevancy. With a well-designed, segmented e-commerce solution, you can determine the items clients see when they log in to their account. For example, bulk packaged quantities can be presented to wholesale clients and hidden from retail clients. An online ordering system also allows for you to set up special pricing for your top customers as well. 

More Incentives to Buy

When you know which items your customers are buying, you can predict what they will want to try in the future. This means you can actually leverage the information captured by your online ordering system to promote new products as they become available. Rather than sending out a costly paper catalogue you can present relevant items to your repeat customers using a variety of digital marketing methods. That might be as simple as featuring a new product with a special introductory price when they log in to their customized ordering portal on your website. This streamlined approach is less annoying for customers and more beneficial to your bottom line.

Interested in learning more about how a well-designed online ordering system can maximize valuable business deals? We have over a decade of experience working with numerous e-commerce, manufacturing, home builder companies, and more, so you're in good hands with WebRevelation. We will work with you to design an online ordering system for ultimate impact.  Contact WebRevelation today at 817-283-3324 for a free consultation. 

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Three Sites to Consider For Optimizing Business Content

Posted on May 16, 2019 by Leslie Brewer

online marketing, ipad From a business perspective, what do the words "optimizing content" mean to you? Your answer may very well be "keywords" or "adding links". It’s almost always implied that the goal is to improve your search rankings and visibility on Google, which is accurate, but it goes much further. 

Optimization isn’t just only about drawing in visitors from search engines. You want all of your content, including news articles, videos, product descriptions, and testimonials, to be easy to find on every major portal, hub and platform. That's why companies should take advantage of secondary search engines while their larger competitors are busy vying for the #1 Google spot. So, rather than limiting your business growth by using only one platform, let's take a look at three other sites to consider investing your time and energy.

#1 Bing

People often dismiss this search engine, but they're doing their business a disservice. With Bing users can add various business locations, pictures and video, and more for free. Also, because Bing is the default search engine for many desktop and tablet owners they automatically opt for Bing over Google due to the convenience. 

#2 YouTube

As of 2018, YouTube had approximately 1.8 users each month. YouTube has been referred to as “the world’s second-largest search engine,” so if your business isn't already taking advantage of YouTube then now is a good time to begin. The site displays billions of video clips a day, and yours can help you attract leads and sales if you take the time to optimize titles, descriptions, and outbound links. 

#3 Amazon

Chances are you've made a purchase on Amazon.com either for personal or business reasons. However, have you given much thought to utilizing Amazon for your e-commerce business? Amazon has its own internal search engine and in 2018 the online Goliath captured approximately half of the U.S. e-commerce market. Those are just some of the numerous reasons why it's beneficial to list your products and services on Amazon. While the search term shoppers use their might not be the same ones they would prioritize on Google, it’s important to feature them in your content.

Ready to get started on your corporate marketing campaign? Call WebRevelation today at 817-283-3324 or complete this form to see how we can help you achieve big results!

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Using Images To Benefit Your Marketing Campaign

Posted on May 9, 2019 by Leslie Brewer

photography, woman holding camera in flower fieldMarketing has evolved in leaps and bounds over the last few decades. More recently, digital and social media have propelled into a whole new world of how we view marketing campaigns. Gone are the days of solely words on a page. Let's be honest - which do you prefer? Looking at a wall of text or seeing a beautiful image to tell a story? Most people will choose the latter. 

Of course, simply having more images in your marketing isn’t going to automatically result in new clients. Below we've outlined 3 reasons why pictures are such an important part of connecting with buyers and how to implement them into your marketing strategy. 

The Truth Is In The Numbers

Psychologists and medical researchers estimate that the human brain can process images up to 60,000 times faster than text. If that isn't impressive enough, one website tells us that almost 70% of e-commerce website shoppers say the product image is very important when making their purchase decision. People notice and remember pictures easier than seeing words because images activate an emotional response in our mind. Let's go back to the basics from marketing 101, buying decisions are almost always emotional. It’s only after the fact that we justify them with facts and reasons. 

Taking Or Selecting Quality Images 

You want to communicate your value to your customers, so don't rely on dull or blurry images shot with your old cell phone. In most instances you should value quality over quantity. Use a DSLR or similar type of camera to capture products, people and services. Also, Utilize natural light which often makes for better photographs. If taking your own photos isn't feasible, hire an experienced professional photographer. Don't have the resources to hire a professional photographer? No problem, there are other resources available to you, such as online stock photos. Be sure to choose stock images that convey your message. 

Authenticating Your Brand

One of the reasons images are so important is that they make your brand come to life and give it a realness. As humans, we want to connect with brands that tell a story visually. If you're not already utilizing Facebook, Instagram, blog posts, and other social media platforms, then you need to highly consider it. Those platforms don't consist of just a bunch of Millennials surfing the internet. Adults of all ages with buying power utilize these tools and a picture is worth a thousand words. Generate interest and loyalty through colorful images. While any pictures are going to be processed by the mind faster than text, human faces, vivid colors, and shots of animals tend to be the most compelling.

When was the last time you evaluated the images you use for your business? If you’ve been throwing stock photos online without giving much thought to their relevance, now is the perfect time to take a step back and look at your processes and implementation. It may take some serious reflection, but once you realize how using images can benefit your marketing campaign, you’ll wish you would have considered these things sooner!

For the best in web design and creative services, contact WebRevelation at 817-283-3324! WebRevelation has over a decade of experience helping businesses like yours.

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10 Important Things Your Website Might Be Missing (Part 2)

Posted on April 25, 2019 by Leslie Brewer

cell phone in handsThis is a continuation of the "10 Important Things Your Website Might Be Missing Part 1" blog post from April 11th. 

A website is one of the most powerful marketing tools you will have for your business. If you haven't put much thought into the plan or execution of your site then there's a high chance it could be missing many key aspects. Don't be discouraged, there's time to improve your efforts. We've outlined an additional 5 things your website might be lacking. 

#1 Quality Content

Is the content on your website beneficial to viewers? Writing comes easy for some people but for others it does not. If you're unable to draft engaging content that's easy to understand then consider hiring a content writer. Just like you're an expert at your job, professional content writers create fresh copy for your website in a way that makes sense to a variety of viewers.

#2 A Mobile App

There's no denying that we live in a mobile friendly society, so make certain your website is easily viewed on mobile devices. If text is spilling off your page, users can't contact you easily, or shoppers are not able to make purchases on your e-commerce page then your mobile site has major room for improvement. 

#3 Customer Testimonials

What better way to tell people how wonderful your company is than through the words of a repeat customer. Whether through text or video, testimonials create a vivid picture for potential customers and also help make your product or service more compelling. Not all websites contain testimonials, but don't underestimate their value. 

#4 Link Building

Whether or not you realize it, you have already come across two links in this article by the time you get to this point here. Simply put, link building is the practice of boosting credibility and trust by linking within your website internally or to other websites externally. Google puts a value on link building, so following this practice will benefit your company website.

#5 Contact Information

This may sound obvious, but you would be surprised at the amount of websites that don't contain phone numbers, contact forms, addresses, maps, and other forms of contact. It's best to have your phone number on the upper fold or top of your page and make certain it's clickable from a mobile device. Build dynamic forms so current and future clients can submit inquiries straight from your website. Also, having a listed address and/or map is very beneficial for people to locate you easily.

Creating A Professional Website 

Building a custom website takes a considerable amount of time and expertise. WebRevelation has more than a decade of experience helping businesses design professional websites, custom applications, customer relationship management (CRM), e-commerce platforms and much more. Contact us today at 817-283-3324 for a free consultation.

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10 Important Things Your Website Might Be Missing (Part 1 of 2)

Posted on April 11, 2019 by Leslie Brewer

laptop computer on desk, coffee, cell phoneThis is a 2-part series, the second half of this article will be posted on Thursday, April 25th.

Do you ever wonder why your website isn't bringing in new business? You have the staff, vision and determination, but you're hitting a wall. Sound familiar? That could be due to key aspects that your website is potentially missing, 5 of which are outlined below.

#1 Security...It's A Must

If you accept online payment on your website then you need to offer your clients a secure portal and abide by certain requirements. One fast way to lose business is jeopardizing your credibility by compromising your customs confidential information. Ensure you are a trusted business by setting up strong security.

#2 Private Domain Name

You might think this goes without saying, but that's not necessarily true. Often times we find that business owners don't understand the value in establishing a private domain. However, investing in a professional web design partner is money well spent and tells website visitors that you're serious about your business. 

#3 Simple And Straightforward Navigation

Does your website require users to click on 10 different tabs in order to get to their desired destination? Some research indicates that users will abandon a site within a few seconds if they are not getting what they need out of a site. With all the strong competition out there, make sure you're giving your users a user-friendly experience.

#4 Clear And Concise Details

Sure, beautiful images and descriptive text is important on a website to get viewers engaged, but if you include a 200+ word description about your services then you could very well lose viewers immediately. Don't confuse people with your robust descriptions. Instead, be describe what your business does at a glance by providing key details, but omit the minute and inconsequential verbiage. Don't overcomplicate things, sometimes less is more.

#5 SEO (search engine optimization) 

Lastly, though certainly one of the most important aspects of a strong website, is search engine optimization. In case you're not already familiar with the term, simply put, SEO helps your business with page ranking on search engines, such as Google. This is essential in getting new visitors to your website and ultimately helps with making more leads and sales. 

Ready For A New Website To Boost Your Business? 

The concepts stated above might sound daunting to do on your own, so let WebRevelation help. WebRevelation has more than a decade of experience assisting businesses of all types improve their website. Don't wait until your sales plummet! Contact WebRevelation today at 817-283-3324 to set up a free consultation. You'll be glad you did.

You can now read the continuation of this blog post, "10 Important Things Your Website Might Be Missing (Part 2)".

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Is Your Website Vulnerable to Hackers?

Posted on March 28, 2019 by Leslie Brewer

Is your website vulnerable to hackers?Would it be easy or difficult for a hacker to break into your business website? If you don’t know, or suspect that your data isn’t as secure as you might like, then you aren’t alone. We talk with dozens of clients every year who admit they haven’t paid as much attention to online security as they should have in the past.

If you are in the same boat, it’s time to make a change. Most business owners and administrators aren’t aware how serious a hack to their website can be until the worst happens. Then they discover that the damages can cost them tens of thousands of dollars, and possibly even more.

Let’s look at a few obvious symptoms of a website that’s at serious risk for being hacked…

Simple Usernames and Passwords

Let's start with the most obvious risk. As we have noted in the past, many hackers use software downloaded from the dark web to “guess” simple passwords. If yours is a fairly common word or name that process could take less than a second. Then, they’ll be into your website’s control panel and free to do or download whatever they want. 

If you haven’t taken the time to set complex and unique passwords already, do so now. Passwords should have numbers and/or special symbols, and be about 10 characters long. Then, set yourself a reminder to change them again in six months.

Outdated CMS or Plug-in Software

Thieves are constantly looking for ways to get into websites through WordPress and other content management systems, not to mention the plug-ins that run with them. Developers, on the other hand, keep updating their products to stay one step ahead of the hackers.

If you don’t install these updates promptly, you are essentially leaving the doors and windows to your website wide open. Either check for new versions frequently or make sure your web design provider is doing it on your behalf.

Analytics That Aren’t Checked

You can often spot the signs of a hacking attempt by looking at the dashboard of your web analytics package. You may see a strange spike in traffic, or referrals from your website to another destination. If you catch them soon enough the problem can be easy to fix.

Not only is keeping an eye on your analytics important from an online security perspective, but it’s the best way to make sure your internet marketing campaigns are moving in the right direction. So, this is one activity you definitely don’t want to skip.

Pages That are Ignored for Weeks

If no one is keeping an eye on your website then it will be impossible to tell when hackers start changing your content or injecting malicious code into attachments. The signs might be subtle at first, but they are usually there.

Either make a commitment to reviewing your website for any obvious errors or changes once in a while or make sure the web design team you pay has you covered with 24/7 monitoring.

Want a Safer, Faster, and More Efficient Website?

If you’re tired of worrying about online security – and want to turn your web presence into a source of leads, revenue, and cost savings – then this is your chance to make a change in 2019. Contact the design and technical experts at WebRevelation today to see what we can to do help.

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