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How to Boost Your Local Online Marketing

Posted on May 29, 2018 by Julie Short

How to Boost Your Local Online MarketingYou can use the internet to attract customers to your business from around the globe. As more and more marketers are discovering, however, the most cost-effective way to use your website and social media accounts is to target buyers within your own city or neighborhood.

Local online marketing is inexpensive, works quickly, and helps you build a base of customers who are likely to stay with you for years to come. Best of all, it’s easy to find local buyers if you simply follow a set of proven tips and best practices. 

Let’s look at a few things you can do to boost your local online marketing starting today…

Use Local Keywords on Your Website

You probably already know that Google uses automated spiders to crawl your website and identify certain terms that match up with search queries. What you may not realize is that it will do the same thing to identify geography. So, if you use certain city or state names, neighborhoods, landmarks, or other terms related to a specific location, that makes it easier for search engines to determine where your business is located in the real world. Then, that information can be passed on to searchers.

Integrate Maps, Phone Numbers, and Driving Directions

In addition to general location-specific keywords, you’ll want to have maps, phone numbers, and driving directions on your website. If you have multiple locations, you could create separate pages with information for each store, facility, or office. That gives you more geographic content for Google to read, while at the same time increasing the odds that someone who is interested in the products or services you sell will be able to find their way to your front door.

Update Your Local Online Business Listings

Google doesn’t only rely on the information it finds on your website to determine location. That’s because it knows websites get out of date all the time. So, it pulls corroborating data from other sources like business directories, Yelp profiles, and even social media accounts. You should ensure these stay up-to-date at all times, since you’ll get a local search engine visibility boost if your contact details (like address, phone number, etc.) are consistent through each listing.

Try to Attract Positive Local Reviews

When local buyers say good things about your business on Facebook, Yelp, or Google Business, that creates more content and engagement that can lead to search traffic. It also generates a sense of positive “buzz” that encourages buyers who might have been skeptical about your company to go ahead and either buy from you or make an appointment. In that way, positive reviews both enhance your local online visibility and help you to make the most of it.

Need Help With Local Online Marketing?

At WebRevelation in San Antonio and Oklahoma City, we have a team of experienced designers, marketers, and programmers who are ready to help you take your business to the next level. Whether you need help with local online marketing or large-scale web development projects, we are ready to step in. Contact us today to set up a free consultation!

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What Do Mobile Customers Want Online?

Posted on May 25, 2018 by Julie Short

What Do Mobile Customers Want Online?If you’re a business owner or executive who cares about online marketing, you’ve undoubtedly come across some of the eye-popping statistics around mobile web usage. Smartphone and tablet users now make up the clear majority of all internet users. Google estimates that 25% of its searches originate from mobile devices. Mobile ecommerce is poised to overtake purchases from laptop and desktop computers in the near future.

These realities about the changing online landscape show up again and again. What’s missing, for a lot of decision-makers, is a sense of what to actually do about it. It’s one thing to know there are lots of customers and prospects using mobile devices, and another thing to figure out what they want from you.

So, how can you keep mobile website visitors happy? Let’s take a look at a few things we’ve learned designing websites for businesses and nonprofits over the last few years…

Your Website Needs Mobile Compatibility

This might seem like a basic and obvious point, but it’s one that a lot of business people seem to miss. If the majority of your customers (or even just a large percentage of them) are arriving through phones and tablets, then it only makes sense that your website should be accessible through these devices.

Note that you don’t have to lose your existing layout or features to be mobile-compatible. In fact, most of our clients opt for responsive web design that changes its appearance and display based on different screen sizes and platforms. With just a little bit of coding, you can create a web presence that’s accessible to all your customers.

Mobile Web Users Like Speed

It’s a known fact that today’s internet searchers and customers are a lot less patient than they used to be. That’s especially true when they are viewing your site on a small screen or a connection that isn’t coming through a cable.

If you want to hold the attention of your mobile customers then you should do everything you can to speed up the delivery of your pages. That could mean opting for faster web hosting, or it might involve optimizing images, layouts, content blocks and even plug-ins. There are a lot of ways you can speed up your site, and they’ll all help you to win more business from customers using phones and tablets.

Mobile Customers Want Interactivity

It goes without saying that your website needs to act as a sales funnel, guiding searchers through multiple questions or pieces of information until they are ready to complete a purchase, make a call, or perform some other action.

However, when it gets to that all-important conversion step, you don’t want mobile users to feel like it’s a hassle to work with you. So, you should consider replacing long forms or complicated menus with simple buying prompts or click-to-call buttons. You’ll increase your response rates with all types of buyers, and especially mobile users.

Does Your Online Marketing Strategy Work?

If you don’t have an online marketing strategy, or if you aren’t convinced the one you have is leading you in the right direction, now is a great time to schedule a free consultation with the WebRevelation team. Contact us at our offices in San Antonio and Oklahoma City today. We will be happy to review your current website with you and show you how you can start getting more from the internet.

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5 Foundations of a Strong Web Design

Posted on May 23, 2018 by Julie Short

5 Foundations of a Strong Web DesignBusiness web design is often thought of as a wholly creative endeavor, but creating the perfect web presence isn’t just a matter of sketching out ideas until they come together. There are some fundamentals that creative teams need to pay attention to – and clients should look for – to produce a professional result.

In other words, despite what you may have heard from a freelancer or artist, a good web designer doesn’t simply “wing it” and wait for inspiration to arrive. Instead, they count on these five solid foundations of a profitable web design…

#1 The Design Reflects the Company

The first thing a good web designer will do is consider their client and project. What looks perfect for one business or situation might not be appropriate or impactful for another. No two businesses are the same, so their websites shouldn’t be identical, either. Things like customer type, location, and even marketing tone all have to factor in if you want to create the perfect design.

#2 The Layout is Easy to Understand

Today’s searchers and online customers are moving faster than ever. Studies and surveys show you have less than three seconds to impress a first-time visitor to your website before they’ll click away to one of your competitors. Knowing that, it’s crucial that a web design be easy to understand. That is, someone who is looking for answers should be able to understand who you are and what you do in the blink of an eye.

#3 There is Plenty of White Space on Each Page

Did you skip over this article and check out the bullet points before digging into the text? That’s exactly what most of your customers will do when they arrive on your website. When you have lots of white space separating blocks of content, images, and video from one another, it makes it easier for them to instantly grasp your most important selling points. It also encourages them to find the information they want as quickly as possible.

#4 Website Navigation is Simple and Straightforward

Most of the time, a visitor to your website isn’t going to start at your home page and make their way through to the topic or section they want in a straight line. In fact, some may become “lost” either because they hit the wrong link or arrived on a sub-page from a search engine or social link. If you have a clear navigation structure in place, you won’t lose those sales opportunities because it will be easy for searchers to get where they are going on your pages.

#5 The Web Design Leads to an Actionable Step

The reality is you have a website because you have business needs. That is, you’re trying to generate online sales, phone calls, in-person meetings, or other forms of activity. Your web designer needs to know what a perfect visit looks like and then structure your pages to encourage that result again and again.

Do You Need a Better Website?

If you feel like you aren’t getting the kinds of results you deserve from your existing business website, maybe now is the perfect time to talk to the experts at WebRevelation in San Antonio in Oklahoma City today. Contact us now to set up a free consultation and see how we can help!

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How to Develop Consistency With SEO

Posted on May 17, 2018 by Julie Short

How to Develop Consistency with SEOOne of the things that makes search engine optimization (SEO) difficult for a busy marketer is that it takes a consistent amount of time and effort to earn a top Google ranking. 

To understand why, think about it like exercise. You can’t simply toy with SEO when you feel motivated to do so. Unless you work at it every month (and preferably every week) you will struggle to make lasting improvements over time.

Of course, for a business owner with lots of other roles and responsibilities, being consistent with search engine optimization and content marketing can be difficult. It’s not impossible, though, especially if you follow these proven tips…

Work from an Editorial Calendar

The professionals who write your favorite blogs and television shows don’t get writers block because they plan themes and episodes well in advance. In other words, they never find themselves facing an empty screen or a blank piece of paper. You don’t have to, either. Work from a calendar of upcoming posts and you’ll never be out of inspiration.

Develop a Writing Habit

Writing isn’t really an activity; it’s more of a habit. By that, we mean it gets easier if you do it frequently. It’s difficult to stay on top of your content marketing if you’re constantly setting aside hours at a time to compose new ideas. See if you can commit to writing for 10 minutes a day instead. You’ll be amazed at how many more pages you can finish that way over a few months.

Mix in New Forms of Content

While succeeding in search engine optimization has traditionally been dependent on writing web pages, articles, and blog posts, those aren't your only choices. If you’re better working with images, video, or even audio clips, try promoting your company with those. Google uses advanced software that can “read” and “hear” non-text content that customers might like.

Get Help from Creative Professionals

If you find that you really don’t enjoy producing content, or simply can’t make the time, then you don’t have to let your search engine optimization campaigns wither and die. Instead, find a creative team who will take the time to learn about your business and let them take over your editorial calendar. You might not like paying for content, but it will be worth it over the long run when you start attracting more search visitors from Google.

Review Your Progress and Adjust

The most efficient and effective search engine optimization campaigns are constantly being tweaked and improved over time. Work with your creative team to review your web analytics and assess your progress. When it’s time to focus on new topics, markets, or keywords, don’t be afraid to experiment. Search habits change all the time, and your marketing plan should be adjusted accordingly.

Ready to Kick Off Your SEO Campaign?

If you’ve been following along in our search engine optimization series and want to start bringing more customers from Google to your business, this is your chance. Contact WebRevelation today at our offices in San Antonio and Oklahoma City to set up a free consultation.

We will be happy to review your website and online marketing goals with you to find an affordable and effective path forward. Contact us now!

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The 5 Keys to Generating Great Search-Friendly Content

Posted on May 15, 2018 by Julie Short

The 5 Keys to Generating Great Search-Friendly ContentDo you want to generate more content for your search engine optimization (SEO) campaigns, but struggle to write regularly? Or, have you tried to produce regular articles and blog posts but found it’s a challenge to actually get attention from Google and real-world readers?

In either case, the answer might be to follow some professional-grade tips on creating online content. Having a process to guide you makes it easier than it would be to start writing from scratch, and knowing how you should arrange and format your articles increases the odds they’ll show up in Google’s search engine listings.

Let’s look at what you need to do to create the content you need for your website…

#1 Put Topics Before Keywords

The classic mistake business owners and marketers make is trying to write pages or articles structured around keywords. It’s tough to form big ideas from single (sometimes awkward) phrases. A better approach is to simply think about an interesting topic within your business or industry and start your article there. It’s easier to add in keywords later, as needed, than to begin by making them the centerpiece of your content.

#2 Write for Readability

It should go without saying that you don’t want to sacrifice the informational or marketing tone of your article just to fit in one more exact-match keyword phrase. Neither should you weigh your posts down with lots of jargon or acronyms. Think about your average reader or customer. Consider what they know, and which topics or concerns matter to them. Then, set up your content in a way that’s easy for that target market to digest and understand.

#3 Come Up With Sizzling Titles

The standard advice in SEO is that you want your targeted keyword phrase to appear in the title of anything you post online. That’s not bad advice, but we recommend going a little farther. Make sure your titles are interesting to readers. In fact, try to put them together in a way that makes your content seem irresistible. If you need inspiration, check out a few of the websites or blogs you like to read. Then, see if you can tweak the titles or topics to fit your industry.

#4 Select the Right Images and Optimize Them

With a strong title you are essentially “selling” the reader on giving their attention to you. Once they click through to your content, their eyes are going to be naturally drawn to the images or photographs you use to accompany your articles. Make sure you choose something that’s relevant, vivid, and interesting. And, don’t forget to add “alt image text,” as these tags are scanned by Google’s spiders.

#5 Use Internal Links Carefully 

Internal links are important to your SEO and content marketing strategy for a couple of reasons. First, the text you use in your link can help make a page more visible to Google. And second, readers who like your ideas may follow links from one article to the next. Knowing that, you might want to include a couple of links in each post that move readers onto a related subject. You’ll definitely want to end each post with a call to action, too, that invites a searcher to become a customer.

Good SEO Requires Lots of Great Content

If you want to make the most of search engine marketing, you’re either going to have to become proficient at writing content or work with a creative team that will do it for you. Either way, we hope you’ll follow the five tips we’ve outlined in this post. Then, check the WebRevelation blog again soon because we are going to give you more great advice on achieving consistency in your SEO campaigns.

Or, for the very best in web design and search engine optimization advice, contact the WebRevelation offices in San Antonio and Oklahoma City today!

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How Do You Plan for a Search Engine Optimization Campaign?

Posted on May 10, 2018 by Julie Short

How Do You Plan for a SEO Campaign?Most business owners wouldn’t launch a new product, open a new office, or hire a new employee without doing some planning and investigative work. When it comes to search engine optimization, though, many of the entrepreneurs we meet seem anxious to start “doing” things without any strong or firm strategy in place.

That’s understandable. Every day you’re not working on your Google visibility is a day when your competitors are theoretically pulling farther ahead. At the same time, though, it’s difficult to succeed in any aspect of online marketing without the right strategy. Fail to plan enough in putting your SEO campaigns together and you could end up right back where you started – only with less money or patience to show for your effort.

With that in mind, how do you plan for a successful search engine optimization campaign? We are glad you asked, because today we’re going to lay out the basic steps you need to follow…

Know Your Target Market

Good search engine optimization campaigns aren’t really about keywords or links; they are about the customers you want to bring to your website. The more you know about your market, and the motivations of your buyers, the easier it is to find them and appeal to their needs.

Look Into Search Trends

Once you know who your customers are, you have to consider what it is they are searching on Google, Bing, and other web portals. That means assessing recent search activity and trends so you can optimize your pages and content for the right keywords and search strings.

Study the Competition

Unfortunately, you won’t have Google’s attention all to yourself. You have competitors who also want to attract search visits to their websites, too. By working with a web design team who will study the competition, you can get a sense of which terms or buyers to target and how you can make your website stand out.

Audit Your Own Website

Is your website well-constructed to attract search visits? Do you have technical issues (like slow page loading, outdated plug-ins, or duplicate content) that will make your content invisible to search spiders? These are the kinds of answers you get from a comprehensive audit of your website, which is an important step in the SEO process. 

Develop a Sales Funnel

Bringing a potential customer to your website is just the first step. Once they arrive on your pages, you want to make a sale, capture a lead, or convince them to return in the future. To help you accomplish those goals you should have an established sales funnel in place that guides a prospect from their first visit to a completed sale.

Need Help Turning Your SEO Plan Into Real-World Results?

Every good search engine optimization campaign starts with the right plan and preparation. Without that, marketers are just checking items off of to-do lists that may or may not lead to any real revenue growth.

When you’re ready to use SEO profitably effectively – or just to get more from your business website – turn to the experienced team at WebRevelation. In one short consultation, we can help you to see what’s working with your website, where your biggest challenges and opportunities lie, and your best steps forward.

Contact us today! Or, stop back for the next article in our series on generating search-friendly content.

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