Could Custom Software Development Lead the Way to Improved Mental Health Care?

Posted on September 27, 2018 by Julie Short

Mental health is a hot topic in our society. While once considered a taboo subject, physicians, lawmakers, and even journalists are all stressing the fact that cognitive and emotional health are just as important as physical well-being.

As awareness around the various aspects of mental health has improved, so too have the capabilities of software developers serving hospitals and care facilities. Companies like ours are coming up with tailored applications that can help our clients provide a higher standard of care, streamline tasks like billing and scheduling, and even monitor patient beds, pharmaceutical inventory levels, and so much more.

More and more administrators are looking for custom software development that can help them work and compete in this growing field. Today, we want to point out some of the ways you can use software programming to improve your mental health care practice.

Identifying Mental Health Needs

Nearly any form of mental illness is easier to treat if it is diagnosed in the early stages. Unfortunately, most patients don’t seek help until their symptoms become severe enough to affect their lives in important ways. Additionally, primary care providers might not always connect physical symptoms to mental illness or may fail to report them consistently from one visit to the next. Each of these makes it less likely that a person suffering from a psychological disorder will get the care and assistance they need.

With the appropriate software solutions in place, however, physicians can use keywords, symptom searches, and notes from nurses, physician's assistants, and even primary care doctors to better assess the likelihood of mental illness. That means increased chances to catch problems before they've progressed to the point where they could be more difficult to treat. In that way, custom programming can lead to better outcomes for patients and mental health care providers alike.

Providing a Higher Standard of Care

Even when mental illnesses are properly detected and diagnosed, problems of data collection and aggregation may contribute to lapses and mistakes. For example, two physicians might observe similar symptoms and complaints, but if their reports are worded differently, there is a chance the correlation could be missed. Additionally, it can be difficult for those who suffer from mental disorders to properly self-report what they are feeling, or to ignore thoughts or symptoms that don’t seem to be connected to their mental illness.

By giving mental health care providers more in-depth tools and smarter record-keeping solutions, these kinds of errors and oversights can be made far less common. Additionally, they can take away the challenges that might exist when staff exhibit a bias against certain individuals and illnesses, or have trouble communicating with a patient who may speak a foreign language.

Maintaining a high and consistent level of care is always a priority in the world of mental health, and that mission is immeasurably simpler when you and your team have the right diagnostic and reporting tools to work with.

Reducing Delays in Treatment

Speed and efficiency are important aspects of caring for the mentally ill, particularly when an individual may be experiencing extreme stress, delusions, or even suicidal ideations. In those instances, having access to rapid answers for testing, reporting and diagnosis can literally save lives.

Custom apps can help mental health providers meet all of these challenges. With the right software qualified professionals can expedite evaluations so challenges can be assessed quickly. They can also use integrated tools to record observations or look into a patient’s medical history without delay. And of course, better data collection can make it easier to focus on a treatment plan that mitigates symptoms and reduces the danger to a patient, the staff members caring for them, and others in or around the facility.

Following the Latest Mental Health Care Standards

The science of medicine is constantly moving forward, particularly when it comes to the evolving field of mental health. It’s up to professionals to maintain a working knowledge of the latest studies and methods and to check up on patients who may experience intermittent issues or require follow-up observation.

Using the right software, a mental health facility can integrate things like ongoing training and document delivery for continued learning. These tools can make the otherwise-overwhelming task of researching pharmaceuticals or journal articles much simpler.

Additionally, physicians and staff can use custom apps to interact with those they care for even while they are away from the office or facility. For example, they could let patients or their caregivers submit regular assessments, assess themselves with cognitive tests, monitor side effects, and even rate their own progress while using specific medications and treatments.

Manage Prescriptions and Treatments

It can be difficult for mental health care providers to issue prescriptions and therapies while at the same time watching for harmful interactions and unwanted side effects. With the right custom maps in place, however, they can use updated software to double check for errors and inconsistencies.

This reduces the time burden placed on a physician or caregiver, of course, and leads to a higher standard of care while taking away obvious risks. This is especially pertinent in situations where a patient might have a need for multiple medications, some of which may be unrelated to the mental illness they are seeking treatment for.

In the same way, integrated software solutions can help with insurance, billing, and paperwork like discharge reports. In other words, you could get everything you need to run your practice more smoothly, deliver better care to the people you see, and maintain a healthier bottom line. Why not let technology take over some of the hard work that is needed in today’s mental health field?

Looking for Custom Mental Health Software Solutions?

At WebRevelation, we believe a piece of custom software is only as valuable as the outcomes it produces for our clients. With many years of experience in institutional programming – including medical services projects and HIPAA compliant applications – we know what it takes to find stable, efficient, and cost-effective solutions to the challenges you face.

WebRevelation can help you with your custom software development needs. Give us a call at 817-283-3324 today or complete a contact form and we will be happy to discuss and create a plan of action that's right for your business.

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Bringing Management On Board With Your Software Upgrade (Part 2)

Posted on September 21, 2018 by Julie Short

This is a continuation of the blog post "Bringing Management On Board With Your Software Upgrade". You can read part 1 here.

Use Apples-to-Apples Comparisons

If the executive or business owner you are working with isn’t a technical person or someone who uses the software in question every day, they may not understand the real-world benefits of what you’re proposing. You can help them by showing off a few apples-to-apples comparisons that focus on bottom-line benefits.

For example, software development can seem expensive until you relate it to the expense of buying a new vehicle, upgrading HVAC in a building, or writing off unsalable inventory. If you get a manager thinking in those terms, and comparing the benefits they would get from a similar expense in another department, they may begin to view your request in a new light.

Point Towards Outcomes

As we have already noted, the need for an upgraded software package isn’t always obvious to someone who isn’t using the application themselves. So, rather than pointing out all of the things that are wrong with your current solution, look for ways that you and your coworkers can improve your performance by making an improvement.

In many cases, explaining the benefits of a software upgrade means talking about time – time that is spent doing manual data entry or generating reports, time wasted while waiting for tasks to complete, and so on. The more time you’re spending, the more money you’re burning. Make that case to your manager so they can sense an opportunity to generate a profit rather than an expense.

Find the Free Money

Although many of our new clients don’t realize it, there are situations where businesses of all sizes can take advantage of federal grants to invest in software upgrades. In fact, the U.S. government has a special incentive fund, dubbed the Small Business Innovation Research Program, set aside specifically for this purpose.

Depending on what industry you work in, there is a chance you could use public money to upgrade your software and compete with bigger businesses domestically and abroad. Naturally, the availability of open grants can make it much easier to win approval for your project from a business owner or executive.

Appeal to Common Sense

In many situations, software is the biggest and most important tool the team will use in their daily work. It’s the computerized version of hammers and nails. While a business owner or executive might not grasp the exact shortcomings of the solutions already in place, they may understand if you simply explain that you need to modernize an application because it’s slowing you down or stopping you from meeting other objectives.

Often, the costs associated with software development are small compared to what it would take to improve a company in other areas. So, by appealing to basic business sense you might be able to nudge a reluctant decision-maker forward.

Want Help Understanding the Software Development Process?

You don’t have to make the case for upgrading your company’s software on your own. In fact, our team of experienced programmers can help you find the numbers, benefits, and fine print details you’re looking for.

If you feel like your business might be able to benefit from a software upgrade in the near future, contact WebRevelation today. We will make sure you understand everything you need to know to explain your idea to management or take the first steps forward.

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Bringing Management On Board With Your Software Upgrade (Part 1 of 2)

Posted on September 20, 2018 by Julie Short

This is part 1 of a 2-part blog post. The continuation of this article can now be viewed here.

Get the feeling you need to upgrade or replace the software your team uses to complete important tasks? You know the signs: the applications don’t do everything they’re supposed to, look outdated, crash frequently, or fail to generate the data and reports you need. You may even suspect your current software package creates more work than it eliminates.

When you’re facing those kinds of frustrations it might be obvious to everyone that your software needs to be upgraded. However, that doesn’t necessarily mean your management team is going to see it similarly or that they’ll approve the investment in a new software development project. So, how can you get them to see the light?

The first step is to realize the situation we’re describing isn’t unusual. We have seen it play out again and again over many years of working with custom software development. The people you work for may or may not be aware of the issues you are facing. Even if they are, it may not be enough for them to take action. After all, they have other priorities (like the expense of an upgrade vs. dozens of other bottom-line considerations) that have to be factored. Maybe that’s why so many frontline employees and managers are afraid to even broach the topic of software upgrades and development with business owners and executives.  

However, ignoring a problem won’t make it go away, and your odds of getting the tools you need to do your job might be better than you think, provided you follow the right approach. In this article, we’re going to show you exactly how you can persuade management to invest in custom software for your company. Let’s start with making sure you’re speaking the right language.

Explain the Problem in Numbers

Managers and business owners know they can’t afford to invest in everything they would want for themselves, their companies, or their employees. They constantly have to weigh the costs and benefits of each buying decision to see how it might pay off in the long run.

You can help them to come to the right conclusions by attaching specific numbers to the “hidden” expenses associated with using an outdated software package. Perhaps productivity is down, billable hours are being wasted, or sales opportunities are being missed. If so, spell out these considerations – along with firm figures or estimates relating to their cost – so a decision-maker can see exactly how the business is being held back by the old software.

Don’t Ask For Software Upgrades Alone

It’s easy for someone in upper management to dismiss a loan request for an investment into the company, but much harder for them to ignore the issue if it comes from several individuals (or even entire governments). If others on your team or in your company are affected by software that needs to be modernized, get their help in asking for an upgrade.

Not only will the request seem more credible coming from several different people, but your colleagues might be able to offer their perspectives for a software upgrade that you hadn’t already considered.

Make a Plan Full of Details

To a busy executive or business owner, the request to undertake a new software development project can seem like something that will require a great deal of money and time. They’ll have to research vendors, find solutions, and make lots of hard choices along the way. They may have to do all of this while facing several different unknowns.

You can smooth the path to a “yes” by taking some of the legwork (and guesswork) out of the process. Find out exactly what’s involved in creating and implementing an updated application, along with concrete steps and schedules. You could even volunteer to spearhead the project so it doesn’t end up as another item on the manager’s desk.

As mentioned above, next week we will share the final steps in bringing management on board with your software upgrade. Contact us to discuss your needs.

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Understand SEO: How to Adapt to PageRank Changes

Posted on September 13, 2018 by Kendall Jarboe

Understanding SEO: How to Adapt to PageRank ChangesIf you have done research on Search Engine Optimization, then you’ve probably come across mentions of Google’s elusive algorithm. You won’t find a ton of detailed information about it, however, because Google keeps the specifics of their algorithm a secret and uses pretty vague language when they release updates.

PageRank contributes to the algorithm and it is one of the processes for how Google sorts the pages on their SERPs. This article will cover the recent changes made to PageRank and how to utilize it.

How PageRank Works

Google’s founders Larry Page and Sergey Brin created PageRank at Stanford University. PageRank gives websites a score that measures their quality in relation to other websites. Spam-free and high-quality websites receive a higher score on PageRank. PageRank used to be widely accessible through Google’s Toolbar. After 2013, however, the metric was no longer updated. This is because the system was too easily manipulated. Since the old page ranking system was based off of the sheer quantity of outbound links to any given website, spam systems would generate fake links to boost their PageRank by forming “link farms.”

The new PageRank, whose patent was released in April 2018, bases their ranking score on a different foundation. PageRank takes trusted websites, also called seed websites, and tracks how far away other websites are from the trusted one. Trusted sites are authoritative and spam-free web sites that serve as the starting point. The shortest length from a trusted website to your website determines what your PageRank score is. Ever played Six Degrees of Kevin Bacon? The concept is the same but with websites.

Increasing Your PageRank

PageRank doesn’t have as much weight in Google’s algorithm as it used to, but that doesn’t mean the principles of PageRank are irrelevant. One of the reasons why Google keeps their algorithm a secret is to guard against manipulation. If Google’s methods for bringing up websites on their SERPs were public, then they would be taken advantage of more often.

At the end of the day, focus on good and ethical brand building, which is the goal of all of Google’s efforts anyway. Google pays attention to who the trusted and legitimate websites are. Those websites earned their status by investing time, energy, and monetary resources into their online presence.

Want to increase your PageRank? Don’t try to cheat the system. Produce quality content on a regular basis in order to help those in your niche market. This will get you noticed and people will start linking to you. That is ethical link building. That is how to become an authoritative site. Once you become a trusted site the honest way, then you’ll stay on top despite any changes to the algorithm.

WebRevelation is here to help you and your business. Contact us today.

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How Much Should You Budget For Marketing In 2018?

Posted on September 10, 2018

Chris Leone  by Chris Leone   This article by Chris Leone, from WebStrategies has been reposted with permission.  As President, Chris is responsible for leading all the day-to-day operations of WebStrategies. His work has been featured on the Google Analytics and Hubspot blogs, and he’s a regular columnist for the Richmond Times Dispatch.

This article provides information that can guide you about how to budget for marketing and where to invest your marketing dollars.

Included in this article are:

  • How much are companies spending on marketing?
  • Where are marketing dollars invested offline and online?
  • What marketing strategies and tactics are getting results?

The answers to these questions come from a few reliable sources: 

  • an annual survey of Chief Marketing Officers (CMOs) from a variety of industry sectors and firm sizes
  • a leading research group report about interactive (digital/online) marketing trends and predictions 
  • other leading digital marketing research firms.


Overall Changes In Total Marketing Budgets

First, a look at how marketing budgets are changing.

CMO Survey Marketing Budgets

For eight consecutive years, top marketers were asked how their marketing spend was expected to change in the upcoming year. 

Since 2009, marketing budgets remained relatively consistent or increased compared to the previous year for the majority of participants.

With no evidence to suggest this trend will change, 2018 marketing budgets are expected to remain consistent with 2017 levels or increase.

The report above from shows a slight slow-down in the rate of increase in marketing spend after a large jump in early 2017. The largest increase in projected marketing spend occurred shortly after the recession of the late 2000’s, but continues to fluctuate between 4 and 10%.

You can download the full report here.

Marketing budgets as a percent of the overall firm budget has remained even more consistent, as shown in the chart below. On average, marketing budgets make up 11.4% of total company budgets, with some variation depending on the industry and who they're marketing to. Not surprisingly, those companies in the B2C product space allocate the largest portion of their total budget to marketing, averaging 13.4%.

CMO Survey Marketing Budgets

Marketing spending as a percentage of revenue tends to fluctuate, but has trended down slightly in the past few years, with the highest percentage again coming from B2C product companies followed by B2C services.

marketing budget percentage of revenue

The chart below shows the wide variation by industry in marketing budget as a percent of total revenue.

marketing budget percentage of revenue by industry

One of the difficulties in providing a general budget recommendation is that not all companies are consistent with what they include in their marketing budget. While some companies include any marketing, and even sales related expenses, others would categorize some of those expenses separately as a part of their total budget. The chart below illustrates these inconsistencies, and shows the marketing expenses most commonly included.

what does a marketing budget include

 How To Allocate Marketing Budgets Across Channels

The next question to answer is how to allocate marketing budgets across channels – offline and online - and how to spread the online investment across the various online/digital channels. 

Reports from Forrester Research and eMarketer show the estimated allocation of marketing funds offline vs. online and across the digital channels. 

Here are some conclusions from that report:

  • In 2018, the average firm was expected to allocate 41% of their marketing budget to online, and this rate is expected to grow to 45% by 2020
  • Search engine marketing will capture the largest share of online spend with online display (banner ads, online video, etc.) taking the second largest share
  • Online video will represent the highest growth category, with the anticipated investment more than doubling 2016 numbers by 2021.
  • Social media advertising investments will continue to grow, with a 17% compound annual growth rate from 2016 to 2021, and is expected to represent 25% of total online spending in 2018.
  • Mobile marketing has grown to a point that it’s no longer tracked in the forecast and it’s presumed to be considered across all channels
  • Digital marketing is pacing at an 11% compound annual growth rate between 2016 and 2021 with the biggest growth occurring in online video.
  • Investment in paid search, display advertising, social media advertising, online video advertising and email marketing is predicted to account for 46% of all advertising by 2021.

Conclusions from the 2014 report (for comparison):

  • 29% of a marketing budget was allocated to online/digital channels
  • Search engine marketing (SEO & SEM) captured the largest share of online spend at 47% or about 14% of the firm’s total marketing budget
  • Online display advertising (banner ads, remarketing & retargeting) captured the next biggest share of the online spend at about 34% of total online spend and about 10% of the total marketing budget
  • Social media investments were estimated at 6% of total online spend and a bit less than 2% of the total marketing budget
  • Mobile garnered about 10% of the total digital marketing budget and slightly less than 3% of the total marketing budget.

The chart below shows strong increases in digital channel investment. At least half of all respondents planned to increase spending on social media marketing, content marketing, personalization, video advertising, and online lead generation.

2017 Marketing Budget Trends by Channel.png

Traditional channels did not fare nearly as well. Print, radio, and television were expected to see a net decrease in total marketing investments.

Once again, these are averages. 

How marketing funds are ultimately allocated is driven by the nature of the business, the competitive marketplace, and how target customers behave through the buying funnel.

Which Marketing Strategies & Tactics Are Getting The Best Results?

In a recent survey of 2,500 digital marketers, respondents reported on what marketing activities generated the best ROI. 

Digital Marketing ROI by channel.png

Email marketing still leads the way with the highest percentage of Excellent and Good ROI results reported, with social media marketing following closely behind.

Marketing technologies and automation are proving effective at bringing together the most effective marketing tactics (email marketing, organic search, social media marketing and content marketing) to achieve better results.

Which Social Media Channels Should I Invest In?

An August 2016 report from eMarketer attempts to project social media penetration by social platform through 2020. 

While there are no direct investment assessments associated with this particular study, it does show noteworthy trends among the major social channels.

Facebook is expected to remain king, with 90% of social media users utilizing the platform. Instagram is expected to grow, from 32% penetration to 47% by 2020.

Other social channels with baked in advertising features, such as Pinterest and Twitter, will continue to have relatively low penetration, peeking around 33% of users by 2020. 

This data suggests an emphasis should be made on Facebook and Instagram channels for social advertising. 


Expected Changes In Digital Platform Investments

In a 2017 report from Hanapin Marketing, 75% of respondents expect to increase their Google Adwords investments in the next 12 months (more than any other digital channel). Facebook, which has become a respectable competitor to paid search, expects to see increased investments by 71% of respondents. 

Instagram and Twitter, by comparison, expect to see increased investments from less than half of respondents (46% and 21% respectfully). Snapchat, which has a greener ad platform, was at the bottom of the list, with only 15% of respondents expecting to increase investments into 2018.

This report bodes well for "digital traditionalists," who continue advocating the importance of search over social channels. 

Hanapin marketing spending increase in ppc channels.png

Changes in Traditional Versus Digital Marketing Spend

Digital Marketing spend vs traditional advertising

This chart, also from, shows the sharp contrast between digital growth and offline decline. 

For a half decade, investments in traditional advertising have consistently dropped by single digit percentages each year.

Digital marketing spend, by comparison, has consistently grown by double digit increments year after year. 

This means businesses are shifting their marketing spend. 

What used to be spent on radio, television, and newspaper is now being spent on search, email, and social. 

This trend is expected to continue for the next several years. 

The chart below from eMarketer projects the following: “In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media ad spending in the US. Meanwhile, total digital ad spending in 2017 will equal $77.37 billion, or 38.4% of total ad spending.”


This marks the first time in history digital spend surpassed TV ad spend in the US. 

And the gap will only widen—by 2020, digital spend will surpass television by 36%.

Percentage Of Marketing Budget Spent On Digital

Digital spend is only a portion of total marketing spend for most businesses. For 50% of businesses surveyed, digital represents less than 40% of total marketing spend.


Businesses who rely more heavily on the internet to generate sales (e.g. an ecommerce business), invest a greater percentage of their marketing budget towards digital. 

For more traditional businesses, which rely on offline AND online activity to fill the sales funnel, a healthy mix of marketing investment is to be expected. 

Source: Econsultancy Digital Report

How Much Should Your Firm Budget For Marketing?

The CMO survey offers some answers. In the charts below you’ll see how marketing professionals from all types of firms responded to this question in 2017.

marketing budget percent of firm budget and revenue.png

The main takeaways from this survey are as follows:

  • For B2B firms, marketing budgets as a % of firm revenue fell within the 6-7% range
  • For B2C firms, marketing budgets as a % of firm revenue were around 7-9%
  • Marketing budgets as a % of overall firm budgets have been fairly consistent for the past few years, in the 10-11% range

Marketing Spending From 2012-2013:

As a point of comparison, here is data from 2012-2013.

Marketing Budgets 2014

Based on these results, we see that B2B marketing spending has increased over the past couple years, whereas B2C marketing spending has dropped slightly. 

[RELATED: The Top B2B Digital Marketing Strategies]

It is important to note that these percentages represent the total marketing investment, not just advertising or media spend. 

They include things like marketing staffs, customer relationship management, investments paid to agencies and other outside suppliers, advertising costs, media spend, etc.

Firms seeking to grow market share will likely be on the high side of these averages vs. firms planning for modest growth, which may be on the lower side. 

Additionally, the competitive nature of a certain marketplace will influence where a particular firm falls among these average figures.

Marketing & Digital Budget Summary - What Does It All Mean?

We purposely compile surveys from a variety of sources over a number of years to give you an objective perspective, and appropriate context. 

The conclusions of each survey are not always consistent.

This inconsistency represents the diversity of business needs and the marketing strategy that accompanies it. 

That being said, the overarching themes from the above studies are as follows:

  • Marketing budgets are increasing
  • More money is being spent on digital, at the expense of traditional advertising channels
  • Total marketing budgets are between 7 and 12% of total revenue
  • B2Cs generally spend more on marketing compared to B2Bs
  • Smaller companies spend more on marketing as a percentage of their total revenue
  • More mature marketers tend to slow their marketing spend as better results measurement enables them to spend smarter.
  • Search and Display marketing represent the lion’s share of digital budget

Bringing together the data from these credible sources in the marketing community should help you determine how much to spend on marketing, and where to apply those investments.

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Understanding SEO: Why Authority Matters to You

Posted on September 6, 2018 by Kendall Jarboe

Understanding SEO: Why Authority Matters to You"Jack of all trades, master of none" is a figure of speech used when people try to do everything and end up spreading themselves thin so they are not actually an expert on anything. A common temptation for website owners is to appeal to the masses and appear on as many SERPs as possible. Keyword stuffing is a SEO campaign mistake and has the goal of being listed in the most number of searches as possible. Relevance is important to search engines, but a significant contributor that is often forgotten about is authority.

What is Authority?

Authority is the level of trust search engines attribute to websites. We’re not talking trust in the sense of avoiding fraudulent websites and boosting security, but trust in the sense of community-approved brands. There are two types of authority: domain authority and page authority. Domain authority refers to the trust granted to an entire website, and page authority is reserved for individual pages within the websites.

Authority is different from relevance. Relevance asks the question, “Does this site’s content match the user’s query?” Authority asks the question, “Is this site well-known enough to send the user to it?” Sometimes it seems like authority is just a popularity contest. While that is certainly true to some extent, search engines determine authority in many different avenues.

How is Authority Determined?

In the past, links were the main variable in authority. To put it plainly, authority is the fruit of link building. While link building is still vital, links are no longer the only determining factor in a site’s authority. Search engines take the content of a website into account when scanning for trustworthiness. The quality of your content is also important for generating more buzz about your brand.

Instead of being an expert in everything, the emerging idea of topical authority refers to the practice of working toward the goal of being the absolute best in your particular niche. Take Walmart and Tiffany & Co. for example. Walmart sells just about any type of product you could need on a regular basis. Tiffany and Co. is just known for their luxury jewelry. While Walmart offers a variety of items that people like to buy, they don’t offer the absolute best in anything. When someone wants to buy a piece of fine jewelry for someone special they don’t think, “I have to go to Walmart for this!” It’s nothing against Walmart, it’s just the fact that smaller and more niche-focused shops are able to specialize in particular products and excel in them.

Prioritizing topical authority and social media go hand-in-hand in playing a huge role in who is talking about your brand. People are more likely to mention an article or a website that offers a fresh and new perspective or insight into the market they care about compared to a generalized statement that isn’t specific enough to relate to.

Another factor in authority exists in the genetics of your website. You will have greater authority if your website has better optimization. If your website caters to mobile devices, if it loads quickly, has an organized structure to it, and does not host broken links to name a few. Your website’s SEO authority might be suffering if it does not meet this standards. Be sure that you are aware of how to know that you need a new website.

While SEO relevance will get you on the SERPs, it only goes so far. You need to be an authoritative and trusted brand to rise to the top. WebRevelation wants to help you be a trusted and authoritative voice in your niche. We can help you optimize your website so that search engines will will send the ideal client your way. Give us a call today or fill out a contact form and we will be happy to discuss your options and a game plan.

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