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The Three Things That Make An SEO Campaign Work

Posted on May 8, 2018 by Julie Short

The Three Things That Make An SEO Campaign WorkSearch engine optimization (SEO) isn’t nearly as complicated as some web designers and business owners make it out to be. To be sure, there is a lot of technical know-how involved, and Google’s algorithms are always changing. However, when you stop and take a look at the business owners who are successful and attracting customers through search, there are always three important factors involved.

Today, we want to take a quick look at each of the three. Then, we’ll break them down in more detail in a set of subsequent following posts. For the moment, though, let’s start at the top with the first ingredient of a profitable SEO campaign…

#1 Good SEO Planning and Auditing

It’s easy to jump straight into search engine optimization with a desire to improve your Google rankings, but if you don’t have a short and long-term plan in place, you’ll eventually end up wasting time and money. If you don’t know what you’re looking for, you aren’t going to get the kind of results that move your business forward.

Good SEO planning involves keyword research, competitive analysis, and a study of your competitors. It also means putting a good conversion strategy into place so you know how you’ll turn search visitors into new revenue. Without these pieces, your SEO plan will feel like busywork.

#2 Strong Search-Friendly Content

There are a lot of complexities involved with search visibility, but one constant is easy to understand: the more topical content you have on your pages, the more search visits are going to come your way.

This is true to the point that you would almost be better off producing lots of unique, high-quality content and ignoring search optimization altogether, than you would to focus on search algorithms and no content creation plan in place. Google and real-life searchers both want to find lots of information that’s deep and up-to-date. Providing that on your website gives you a huge advantage.

#3 Patience and Consistency

Although you can improve your search engine position very quickly, holding on to those top positions and turning visitors into buyers takes time, effort, and patience. In other words, a successful search engine optimization campaign isn’t going to be created overnight, and you’ll have to do some work to maintain it.

This is an area where a lot of marketers come up short, but it also represents a point of opportunity. If you’re willing to do what some of your competitors won’t and keep growing and adjusting your website, then you will be able to win customers who wouldn’t have come your way otherwise.

Want Help With Web Design and Search Engine Optimization?

There are a lot of places you can turn for online marketing services, but not many creative teams with the track record of WebRevelation in San Antonio and Oklahoma City. If you’re tired of spending money without getting the results you are expecting – or worse, watching your competitors pass you by on the internet – now is the time to speak with our team and see how we can help!

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5 Reasons Your Last SEO Campaign Failed

Posted on May 3, 2018 by Julie Short

5 Reasons Your Last SEO Campaign FailedIn our experience, there are really two types of companies when it comes to search engine optimization: those getting lots of traffic (and sales) from Google, and those who have tried and failed.

If you’re amongst that second group, you might not even know why things didn’t work out. We talk with a lot of business owners who feel like they did all the right things to make SEO work, but didn’t see their efforts and expenses turn into any real results. So, they end up confused, frustrated, and feeling like search marketing is a waste of time.

What went wrong? Naturally, we would have to take a close look at your website to know for sure. However, when an SEO campaign flat-out fails, it can almost always be traced back to one or more of these five issues…

#1 It Was Based on Old Tactics and Ideas

Often, when a business owner tells us they have “tried” SEO, what we find is they hired a consultant who used outdated tactics that were based on gimmicks. These might include keyword stuffing and link farming, which were in vogue years ago but don’t help you improve your visibility on Google now. 

You can’t compete in today’s search environment by sticking to tactics that only half-worked in the past. Instead, you have to stay up with the best practices around organic search trends in 2018 and beyond.

#2 You Didn’t Commit To it Long Enough

The problem with following good SEO advice that actually works over the long term is that it can take weeks or months for the campaign to really make an impact on your bottom line. Real solutions aren’t quick fixes, even though that’s exactly what a lot of business owners want from an online marketing company.

If you decide to improve your search positioning but give up after a few weeks – because you aren’t seeing results yet, or hate producing new content – you can’t be surprised when your campaigns fail to produce anything.

#3 Your Website Wasn’t Ready for SEO

A good web design team will audit your website and make any needed improvements or revisions before putting a search engine optimization plan in place. However, if you went with a vendor who wasn’t so thorough, they could have missed details that stopped Google’s spiders from crawling your pages.

Issues like broken links, duplicated content, and slow page loading speeds can all kill your SEO campaigns. Before you can get attention from searchers, your website has to be ready.

#4 You Only Paid Attention to Half the Results

Believe it or not, you can achieve a top ranking on Google and still fail at SEO. That’s because traffic doesn’t equate directly to sales; just because someone visits your website doesn’t mean they’ll visit your shop, make a purchase, or call to set an appointment.

To make SEO profitable, you need to generate conversions (and ultimately revenue) from your pages. That’s a lot easier when you have a plan in place to persuade visitors to contact you or complete a sale.

#5 You Didn’t Make Any Course Corrections

Search engine optimization, like all forms of marketing, is about making plans, executing them, and then finding adjustments to improve. Somewhere along the way you have to evaluate the keywords and search terms you’re targeting and tweak your landing pages to increase your response rates.

You can’t afford to sit still with SEO for very long. When you stop getting better, you practically guarantee your campaigns won’t be as successful as you’d hoped.

Looking for SEO and Internet Marketing That Works?

If you’re tired of chasing gimmicks and fads and feel ready to use the internet to attract customers to your company, now is the time to get the expert advice you need. Contact WebRevelation today and we’ll be happy to schedule a free, no-obligation consultation. In just one hour, we’ll review your website with you, give you some recommendations to reach more customers, and show you how easy and affordable it is to start getting better results online!

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The Best Part Of An Agile Marketing Campaign

Posted on May 1, 2018 by Julie Short

The Best Part of an Agile Marketing CampaignThere are several huge benefits that come with making the switch to agile marketing. However, the biggest one of all tends to get lost in the mix.

Before we explain that benefit, though, let’s make sure everyone is on the same page. Agile marketing, in a nutshell, is a philosophy where a web design firm works with the client to find out what sort of needs they have and pairs them against a realistic budget. Then, we focus on a set of deliverables for a set period of time (like three or six months) before we come back and re-evaluate. At that point, we find new areas to focus on for the next block of time.

In this way, agile marketing stops business owners and being locked into one set of rigid online marketing activities that may or may not be successful over time – or that may show big returns at first and then dwindle over time. 

The Big Benefit of Agile Marketing

With that explanation out of the way, let’s get to the part of agile marketing that makes it so special: it allows you to see the results and then use your time and money in the most effective way.

This is precisely the opposite of the way a lot of online marketing campaigns work. That’s because most are backward-looking; they are configured for search engine algorithms that have already changed, or ideas that used to be current but no longer pay off the way they used to. 

By seeing what works and then adjusting your spending as you go, you can always be in a position to maximize your returns based on what’s happening now. In fact, you and your web designer can look forward to changes in your industry or shifts in the way companies like Google or Facebook are operating.

At the same time, an agile marketing campaign leaves you the room and flexibility to switch up your approach to finding customers on a regular basis. So, if you’ve been curious about some aspect of search engine optimization, pay-per-click advertising, or reputation management you can try it without committing your entire budget to a strategy that’s not proven. Likewise, you can experiment with new apps, websites, or types of content you think might be a good fit for your market and customers.

One of the biggest risks associated with using the web to attract customers is that you’ll find yourself relying on strategies that are out of date, or simply plugging forward with existing campaigns because you aren’t getting more current advice. With agile marketing, you’re always looking ahead and basing your next move off of real-world results.

Ready to Try Agile Marketing?

When it comes down to it, agile marketing is all about getting the best of what works and optimizing your campaigns using up-to-date information and insights. If you think that’s something that could benefit your business, now is a great time to schedule a consultation with our creative team to talk specifics.

Contact WebRevelation in San Antonio and Oklahoma City today. We’ll answer any questions you might have and then set your business off in a whole new direction!

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5 Things Business Owners Love About Agile Marketing

Posted on April 26, 2018 by Julie Short

5 things business owners love about agile marketingSince we started moving our clients to agile marketing campaigns, the responses have been overwhelmingly positive. A lot of the business owners we deal with just wish they’d heard of the concept years ago. 

For those who might not be familiar, agile marketing involves changing your approach and deliverables as needed. So, a plan for a small business might start with search engine optimization and reputation management, but move on to social media as results or best practices dictate. It’s “agile” in the sense that future plans are never set in stone.

As it turns out, it’s a much better way to work – both for us and our clients. Today, we want to share with you some of the reasons agile marketing is so popular and profitable.

#1 Agile Marketing is Responsive

If you’ve been promoting your business over the internet for a while, then you already know how quickly things can change. The rules for reaching customers through Google and Facebook seem to shift every few months, for instance, while the best practices around social media, online reviews, and even email newsletters are always shifting. With an agile marketing campaign, you can stay ahead of the curve by shifting tactics whenever it makes sense.

#2 Agile Marketing Leads to Less Waste

Without agile marketing, it’s incredibly easy to just keep approving the same expenses or activities again and again… even if you aren’t sure whether your existing campaigns are profitable. That leads to wasted time, effort, and money. With an agile mindset, though, you’re always devoting your resources to the channels or activities that are showing the highest returns. That means a lot less waste in your marketing budget.

#3 Agile Marketing Compounds Your Gains

Suppose you notice that one part of your website (like a particular blog, or pay-per-click ad group) is generating the biggest share of your sales and profits. Wouldn’t it make sense to devote a bigger portion of your budget and attention in that direction? That’s exactly how agile marketing works, and it can help you to compound and multiply your bottom line gains over time.

#4 Agile Marketing Leaves Room to Try New Tactics

Another great feature of agile marketing is that it encourages business owners to experiment with new ideas. So, if you’ve been hesitant to try something like online video in the past, for example, you could devote a small portion of your budget in that direction without sacrificing the returns you see in other areas. In that way, your agile campaigns leave you room to experiment and find out what works for your business.

#5 Agile Marketing Plans Don’t Get Stale

This sense of continual change and improvement is at the heart of the agile marketing philosophy. You never want your website or content generation routines to get stale. With a plan in place that encourages you to think critically about the results and try out new ideas, you’re far less likely to get stuck or see your new sales dwindle over time.

Want to Learn More about Agile Marketing?

At WebRevelation, we have always been focused on using the internet to help our clients get more profitable and more efficient. If you’d like to learn more about our work, or the specifics of agile marketing, we encourage you to contact us today to set up a free consultation.

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Agile vs. Traditional Online Marketing Campaigns, Where Is The Better Value?

Posted on April 24, 2018 by Julie Short

Agile vs. Traditional Online Marketing CampaignsAs we talk with our clients about agile marketing, many of the most astute come back with a simple question: how will it help us to save or make more money?

We love these kinds of exchanges, because they give us a chance to show off what we do best – take common-sense ideas and put them to work for the companies we serve. That’s because years of experience in this industry have taught us that new websites, search engine optimization plans, and social media marketing campaigns are all exciting, but they only have value if they lead to more sales or decreased expenses when it’s all said and done.

So, will you get better value from an agile marketing plan or a more traditional approach to finding customers over the internet? To help you find the answer, let’s look at what you need to know…

How a Traditional Online Marketing Campaign Works

When we refer to a “traditional” internet marketing campaign, we mean the kind of setup you're probably used too. That’s where you hire a web design company to give you a specific type of deliverable, like a site with so many new pages, or a fixed number of blog posts. After you receive those, you’re back to the drawing board when it comes to future lead generation ideas.

This type of arrangement can work, of course, but only if you have a good idea of where you’re headed, know which marketing channels will be successful, and have a good creative team you can count on.

The Differences With an Agile Marketing Campaign

With an agile marketing scheme, you swap one-off transactions for a regular online marketing budget. Then, that budget gets devoted to a set number of deliverable items that will be completed within a short timeframe (like three or six months). After that, you meet with your creative team again to see what’s working and what isn’t. Then, you decide on a new direction going forward.

Obviously, the big difference here is that you’re never locked into one strategy. In fact, it’s assumed that your plan for attracting customers to your website will change over time as your business grows and you watch the results you get from each activity. Also, agile marketing makes it possible for you to switch tactics as dictated by new information or online marketing trends.

Why Agile Marketing Provides More Bottom Line Value

Agile marketing helps your bottom line in a couple of ways. For one thing, it makes your yearly budget more predictable than it would be if you were simply investing in activities or campaigns one at a time. More importantly, it allows you to maximize the return you get from every dollar by shifting your budget to the areas where you get the biggest results.

In other words, agile marketing lets you keep expanding your wins while cutting off losses or dead ends. Billions are wasted every year by marketers who don’t take the time to study the competitive landscape or shutting down campaigns that are failing. In an agile system, that never happens.

How To Learn More About Agile Online Marketing

If you want to know more about agile marketing you could stop by our blog again soon to read more content. Or, you could get specific answers about your business and challenges by scheduling a free consultation with a member of the WebRevelation team.

With offices in San Antonio and Oklahoma City, we have coverage throughout the Midwest and 
Southeast. Even better, we have decades of experience with web design, programming, online marketing, and so much more. Call us today to set up a free consultation and see how we can help!

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5 Results That Make or Break Your Software Development Project

Posted on April 19, 2018 by Julie Short

5 Results That Make or Break Your Software Development ProjectIt’s easy to get excited about a custom software development project, and even to hire a programming team and get started. When it comes to ending up with a finished product that everyone is pleased with – from management to the end-user – though, things get a little harder.

That’s because custom software programming, like everything else in the world of business, is all about results. In particular, there are certain key results that matter more than others. Manage and plan with those in mind and you’ll be on the right track. Lose sight of them and you can easily find yourself sliding backwards with delays, cost overruns, and ultimately failure.

To help illustrate this point, and keep you from falling into common custom software development traps, let’s look at the five kinds of results that will ultimately make or break your project…

#1 Goal Fulfillment

If your software doesn’t do what you need it to, then it doesn’t really matter how it looks, when it’s delivered, or how much it costs. The project will be a failure if it doesn’t serve some kind of business purpose. That’s important to keep in mind because it’s easy for custom development to move off track if you don’t have a very strong sense of what you want to accomplish.

#2 Interface and Aesthetics

Functionality is almost all-important, but usability and visual appearance also have to factor in. If your app is difficult to use, then all the features in the world probably won’t save it. Likewise, users expect a certain kind of cleanliness in software design. They want clean menus and interfaces. If your software looks clunky or low-budget, that can affect its perceived value.

#3 Software Stability

This is an easy aspect of your custom software development project to overlook, but it’s incredibly crucial. The release version of your software doesn’t just have to be stable enough to work consistently on a variety of platforms without any problems; it also has to operate without conflicts resulting from other applications or operating systems. Otherwise, it won’t be usable by you and your team.

#4 Budget

Even the most useful, stable, and elegantly-designed piece of software can turn into a bad bargain if your project runs over the established budget. At some point its value is exceeded by its cost. That’s why you should only work with experienced development teams that have a reputation for being efficient and dependable. And, it’s a good reminder to keep one eye on the bottom line as the programming process moves along.


#5 Calendar

In the same way, your custom software development needs might be tied into some sort of specific event or deadline. In that case, the ROI you see from your investment could be dependent on getting a usable app by a specific date. If that’s the case, make sure your programming team knows about this hard calendar target and why it’s so important.

Need Expert Custom Software Development?

When you need a new piece of software developed to meet the needs of your business or organization, you want an experienced team with a track record of success. Why not contact WebRevelation? We’ll be happy to set up a free consultation so you can get answers to your most pressing questions.

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