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5 Foundations of a Strong Web Design

Posted on May 23, 2018 by Julie Short

5 Foundations of a Strong Web DesignBusiness web design is often thought of as a wholly creative endeavor, but creating the perfect web presence isn’t just a matter of sketching out ideas until they come together. There are some fundamentals that creative teams need to pay attention to – and clients should look for – to produce a professional result.

In other words, despite what you may have heard from a freelancer or artist, a good web designer doesn’t simply “wing it” and wait for inspiration to arrive. Instead, they count on these five solid foundations of a profitable web design…

#1 The Design Reflects the Company

The first thing a good web designer will do is consider their client and project. What looks perfect for one business or situation might not be appropriate or impactful for another. No two businesses are the same, so their websites shouldn’t be identical, either. Things like customer type, location, and even marketing tone all have to factor in if you want to create the perfect design.

#2 The Layout is Easy to Understand

Today’s searchers and online customers are moving faster than ever. Studies and surveys show you have less than three seconds to impress a first-time visitor to your website before they’ll click away to one of your competitors. Knowing that, it’s crucial that a web design be easy to understand. That is, someone who is looking for answers should be able to understand who you are and what you do in the blink of an eye.

#3 There is Plenty of White Space on Each Page

Did you skip over this article and check out the bullet points before digging into the text? That’s exactly what most of your customers will do when they arrive on your website. When you have lots of white space separating blocks of content, images, and video from one another, it makes it easier for them to instantly grasp your most important selling points. It also encourages them to find the information they want as quickly as possible.

#4 Website Navigation is Simple and Straightforward

Most of the time, a visitor to your website isn’t going to start at your home page and make their way through to the topic or section they want in a straight line. In fact, some may become “lost” either because they hit the wrong link or arrived on a sub-page from a search engine or social link. If you have a clear navigation structure in place, you won’t lose those sales opportunities because it will be easy for searchers to get where they are going on your pages.

#5 The Web Design Leads to an Actionable Step

The reality is you have a website because you have business needs. That is, you’re trying to generate online sales, phone calls, in-person meetings, or other forms of activity. Your web designer needs to know what a perfect visit looks like and then structure your pages to encourage that result again and again.

Do You Need a Better Website?

If you feel like you aren’t getting the kinds of results you deserve from your existing business website, maybe now is the perfect time to talk to the experts at WebRevelation in San Antonio in Oklahoma City today. Contact us now to set up a free consultation and see how we can help!

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How to Develop Consistency With SEO

Posted on May 17, 2018 by Julie Short

How to Develop Consistency with SEOOne of the things that makes search engine optimization (SEO) difficult for a busy marketer is that it takes a consistent amount of time and effort to earn a top Google ranking. 

To understand why, think about it like exercise. You can’t simply toy with SEO when you feel motivated to do so. Unless you work at it every month (and preferably every week) you will struggle to make lasting improvements over time.

Of course, for a business owner with lots of other roles and responsibilities, being consistent with search engine optimization and content marketing can be difficult. It’s not impossible, though, especially if you follow these proven tips…

Work from an Editorial Calendar

The professionals who write your favorite blogs and television shows don’t get writers block because they plan themes and episodes well in advance. In other words, they never find themselves facing an empty screen or a blank piece of paper. You don’t have to, either. Work from a calendar of upcoming posts and you’ll never be out of inspiration.

Develop a Writing Habit

Writing isn’t really an activity; it’s more of a habit. By that, we mean it gets easier if you do it frequently. It’s difficult to stay on top of your content marketing if you’re constantly setting aside hours at a time to compose new ideas. See if you can commit to writing for 10 minutes a day instead. You’ll be amazed at how many more pages you can finish that way over a few months.

Mix in New Forms of Content

While succeeding in search engine optimization has traditionally been dependent on writing web pages, articles, and blog posts, those aren't your only choices. If you’re better working with images, video, or even audio clips, try promoting your company with those. Google uses advanced software that can “read” and “hear” non-text content that customers might like.

Get Help from Creative Professionals

If you find that you really don’t enjoy producing content, or simply can’t make the time, then you don’t have to let your search engine optimization campaigns wither and die. Instead, find a creative team who will take the time to learn about your business and let them take over your editorial calendar. You might not like paying for content, but it will be worth it over the long run when you start attracting more search visitors from Google.

Review Your Progress and Adjust

The most efficient and effective search engine optimization campaigns are constantly being tweaked and improved over time. Work with your creative team to review your web analytics and assess your progress. When it’s time to focus on new topics, markets, or keywords, don’t be afraid to experiment. Search habits change all the time, and your marketing plan should be adjusted accordingly.

Ready to Kick Off Your SEO Campaign?

If you’ve been following along in our search engine optimization series and want to start bringing more customers from Google to your business, this is your chance. Contact WebRevelation today at our offices in San Antonio and Oklahoma City to set up a free consultation.

We will be happy to review your website and online marketing goals with you to find an affordable and effective path forward. Contact us now!

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The 5 Keys to Generating Great Search-Friendly Content

Posted on May 15, 2018 by Julie Short

The 5 Keys to Generating Great Search-Friendly ContentDo you want to generate more content for your search engine optimization (SEO) campaigns, but struggle to write regularly? Or, have you tried to produce regular articles and blog posts but found it’s a challenge to actually get attention from Google and real-world readers?

In either case, the answer might be to follow some professional-grade tips on creating online content. Having a process to guide you makes it easier than it would be to start writing from scratch, and knowing how you should arrange and format your articles increases the odds they’ll show up in Google’s search engine listings.

Let’s look at what you need to do to create the content you need for your website…

#1 Put Topics Before Keywords

The classic mistake business owners and marketers make is trying to write pages or articles structured around keywords. It’s tough to form big ideas from single (sometimes awkward) phrases. A better approach is to simply think about an interesting topic within your business or industry and start your article there. It’s easier to add in keywords later, as needed, than to begin by making them the centerpiece of your content.

#2 Write for Readability

It should go without saying that you don’t want to sacrifice the informational or marketing tone of your article just to fit in one more exact-match keyword phrase. Neither should you weigh your posts down with lots of jargon or acronyms. Think about your average reader or customer. Consider what they know, and which topics or concerns matter to them. Then, set up your content in a way that’s easy for that target market to digest and understand.

#3 Come Up With Sizzling Titles

The standard advice in SEO is that you want your targeted keyword phrase to appear in the title of anything you post online. That’s not bad advice, but we recommend going a little farther. Make sure your titles are interesting to readers. In fact, try to put them together in a way that makes your content seem irresistible. If you need inspiration, check out a few of the websites or blogs you like to read. Then, see if you can tweak the titles or topics to fit your industry.

#4 Select the Right Images and Optimize Them

With a strong title you are essentially “selling” the reader on giving their attention to you. Once they click through to your content, their eyes are going to be naturally drawn to the images or photographs you use to accompany your articles. Make sure you choose something that’s relevant, vivid, and interesting. And, don’t forget to add “alt image text,” as these tags are scanned by Google’s spiders.

#5 Use Internal Links Carefully 

Internal links are important to your SEO and content marketing strategy for a couple of reasons. First, the text you use in your link can help make a page more visible to Google. And second, readers who like your ideas may follow links from one article to the next. Knowing that, you might want to include a couple of links in each post that move readers onto a related subject. You’ll definitely want to end each post with a call to action, too, that invites a searcher to become a customer.

Good SEO Requires Lots of Great Content

If you want to make the most of search engine marketing, you’re either going to have to become proficient at writing content or work with a creative team that will do it for you. Either way, we hope you’ll follow the five tips we’ve outlined in this post. Then, check the WebRevelation blog again soon because we are going to give you more great advice on achieving consistency in your SEO campaigns.

Or, for the very best in web design and search engine optimization advice, contact the WebRevelation offices in San Antonio and Oklahoma City today!

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How Do You Plan for a Search Engine Optimization Campaign?

Posted on May 10, 2018 by Julie Short

How Do You Plan for a SEO Campaign?Most business owners wouldn’t launch a new product, open a new office, or hire a new employee without doing some planning and investigative work. When it comes to search engine optimization, though, many of the entrepreneurs we meet seem anxious to start “doing” things without any strong or firm strategy in place.

That’s understandable. Every day you’re not working on your Google visibility is a day when your competitors are theoretically pulling farther ahead. At the same time, though, it’s difficult to succeed in any aspect of online marketing without the right strategy. Fail to plan enough in putting your SEO campaigns together and you could end up right back where you started – only with less money or patience to show for your effort.

With that in mind, how do you plan for a successful search engine optimization campaign? We are glad you asked, because today we’re going to lay out the basic steps you need to follow…

Know Your Target Market

Good search engine optimization campaigns aren’t really about keywords or links; they are about the customers you want to bring to your website. The more you know about your market, and the motivations of your buyers, the easier it is to find them and appeal to their needs.

Look Into Search Trends

Once you know who your customers are, you have to consider what it is they are searching on Google, Bing, and other web portals. That means assessing recent search activity and trends so you can optimize your pages and content for the right keywords and search strings.

Study the Competition

Unfortunately, you won’t have Google’s attention all to yourself. You have competitors who also want to attract search visits to their websites, too. By working with a web design team who will study the competition, you can get a sense of which terms or buyers to target and how you can make your website stand out.

Audit Your Own Website

Is your website well-constructed to attract search visits? Do you have technical issues (like slow page loading, outdated plug-ins, or duplicate content) that will make your content invisible to search spiders? These are the kinds of answers you get from a comprehensive audit of your website, which is an important step in the SEO process. 

Develop a Sales Funnel

Bringing a potential customer to your website is just the first step. Once they arrive on your pages, you want to make a sale, capture a lead, or convince them to return in the future. To help you accomplish those goals you should have an established sales funnel in place that guides a prospect from their first visit to a completed sale.

Need Help Turning Your SEO Plan Into Real-World Results?

Every good search engine optimization campaign starts with the right plan and preparation. Without that, marketers are just checking items off of to-do lists that may or may not lead to any real revenue growth.

When you’re ready to use SEO profitably effectively – or just to get more from your business website – turn to the experienced team at WebRevelation. In one short consultation, we can help you to see what’s working with your website, where your biggest challenges and opportunities lie, and your best steps forward.

Contact us today! Or, stop back for the next article in our series on generating search-friendly content.

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The Three Things That Make An SEO Campaign Work

Posted on May 8, 2018 by Julie Short

The Three Things That Make An SEO Campaign WorkSearch engine optimization (SEO) isn’t nearly as complicated as some web designers and business owners make it out to be. To be sure, there is a lot of technical know-how involved, and Google’s algorithms are always changing. However, when you stop and take a look at the business owners who are successful and attracting customers through search, there are always three important factors involved.

Today, we want to take a quick look at each of the three. Then, we’ll break them down in more detail in a set of subsequent following posts. For the moment, though, let’s start at the top with the first ingredient of a profitable SEO campaign…

#1 Good SEO Planning and Auditing

It’s easy to jump straight into search engine optimization with a desire to improve your Google rankings, but if you don’t have a short and long-term plan in place, you’ll eventually end up wasting time and money. If you don’t know what you’re looking for, you aren’t going to get the kind of results that move your business forward.

Good SEO planning involves keyword research, competitive analysis, and a study of your competitors. It also means putting a good conversion strategy into place so you know how you’ll turn search visitors into new revenue. Without these pieces, your SEO plan will feel like busywork.

#2 Strong Search-Friendly Content

There are a lot of complexities involved with search visibility, but one constant is easy to understand: the more topical content you have on your pages, the more search visits are going to come your way.

This is true to the point that you would almost be better off producing lots of unique, high-quality content and ignoring search optimization altogether, than you would to focus on search algorithms and no content creation plan in place. Google and real-life searchers both want to find lots of information that’s deep and up-to-date. Providing that on your website gives you a huge advantage.

#3 Patience and Consistency

Although you can improve your search engine position very quickly, holding on to those top positions and turning visitors into buyers takes time, effort, and patience. In other words, a successful search engine optimization campaign isn’t going to be created overnight, and you’ll have to do some work to maintain it.

This is an area where a lot of marketers come up short, but it also represents a point of opportunity. If you’re willing to do what some of your competitors won’t and keep growing and adjusting your website, then you will be able to win customers who wouldn’t have come your way otherwise.

Want Help With Web Design and Search Engine Optimization?

There are a lot of places you can turn for online marketing services, but not many creative teams with the track record of WebRevelation in San Antonio and Oklahoma City. If you’re tired of spending money without getting the results you are expecting – or worse, watching your competitors pass you by on the internet – now is the time to speak with our team and see how we can help!

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5 Reasons Your Last SEO Campaign Failed

Posted on May 3, 2018 by Julie Short

5 Reasons Your Last SEO Campaign FailedIn our experience, there are really two types of companies when it comes to search engine optimization: those getting lots of traffic (and sales) from Google, and those who have tried and failed.

If you’re amongst that second group, you might not even know why things didn’t work out. We talk with a lot of business owners who feel like they did all the right things to make SEO work, but didn’t see their efforts and expenses turn into any real results. So, they end up confused, frustrated, and feeling like search marketing is a waste of time.

What went wrong? Naturally, we would have to take a close look at your website to know for sure. However, when an SEO campaign flat-out fails, it can almost always be traced back to one or more of these five issues…

#1 It Was Based on Old Tactics and Ideas

Often, when a business owner tells us they have “tried” SEO, what we find is they hired a consultant who used outdated tactics that were based on gimmicks. These might include keyword stuffing and link farming, which were in vogue years ago but don’t help you improve your visibility on Google now. 

You can’t compete in today’s search environment by sticking to tactics that only half-worked in the past. Instead, you have to stay up with the best practices around organic search trends in 2018 and beyond.

#2 You Didn’t Commit To it Long Enough

The problem with following good SEO advice that actually works over the long term is that it can take weeks or months for the campaign to really make an impact on your bottom line. Real solutions aren’t quick fixes, even though that’s exactly what a lot of business owners want from an online marketing company.

If you decide to improve your search positioning but give up after a few weeks – because you aren’t seeing results yet, or hate producing new content – you can’t be surprised when your campaigns fail to produce anything.

#3 Your Website Wasn’t Ready for SEO

A good web design team will audit your website and make any needed improvements or revisions before putting a search engine optimization plan in place. However, if you went with a vendor who wasn’t so thorough, they could have missed details that stopped Google’s spiders from crawling your pages.

Issues like broken links, duplicated content, and slow page loading speeds can all kill your SEO campaigns. Before you can get attention from searchers, your website has to be ready.

#4 You Only Paid Attention to Half the Results

Believe it or not, you can achieve a top ranking on Google and still fail at SEO. That’s because traffic doesn’t equate directly to sales; just because someone visits your website doesn’t mean they’ll visit your shop, make a purchase, or call to set an appointment.

To make SEO profitable, you need to generate conversions (and ultimately revenue) from your pages. That’s a lot easier when you have a plan in place to persuade visitors to contact you or complete a sale.

#5 You Didn’t Make Any Course Corrections

Search engine optimization, like all forms of marketing, is about making plans, executing them, and then finding adjustments to improve. Somewhere along the way you have to evaluate the keywords and search terms you’re targeting and tweak your landing pages to increase your response rates.

You can’t afford to sit still with SEO for very long. When you stop getting better, you practically guarantee your campaigns won’t be as successful as you’d hoped.

Looking for SEO and Internet Marketing That Works?

If you’re tired of chasing gimmicks and fads and feel ready to use the internet to attract customers to your company, now is the time to get the expert advice you need. Contact WebRevelation today and we’ll be happy to schedule a free, no-obligation consultation. In just one hour, we’ll review your website with you, give you some recommendations to reach more customers, and show you how easy and affordable it is to start getting better results online!

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