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Beyond the Black Hat: Contemporary and Common SEO Strategy Mistakes

Posted on February 6, 2014 by Julie Short
If you’ve been working on updating your business’s website, you’ve definitely come across the ubiquitous concept of SEO – and have probably been confused about how to effectively implement it. And SEO isn’t a one-size-fits-all solution. For...
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How to Make Search Engine Marketing More Successful Over Time

Posted on November 28, 2013 by Julie Short
As we have noted in some recent blog posts, there are really two keys to success when it comes to search engine marketing: First, you have to plan your campaigns very carefully, especially when it comes to keyword research; and second, you need to constan...
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Why So Many Businesses Get it Wrong About SEM

Posted on November 21, 2013 by Julie Short
A lot of businesses treat search engine marketing – that is, paid listings in the results you see on Google and other popular search sites – the same way owners and executives always treat things they don't understand or haven't been successfu...
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What Separates the Winners From the Losers in Search Engine Marketing

Posted on November 14, 2013 by Julie Short
In many ways, search engine marketing is a "winner takes all" sort of endeavor. That is, in most markets there are a few companies that are attracting the lion's share of traffic, dominating the top sponsored listings and converting visitors into clie...
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Optimizing Web Content As You Write

Posted on April 30, 2013 by Julie Short
Search and social media technologies have evolved vastly in the last few years by modifying and building tools to make digital media landscape more accurate, useful and interactive.  SEO isn’t a purely a technical concept. At its core, SEO revolves ...
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Building a Website Better Than Your Competition

Posted on April 9, 2013 by Julie Short
So, you’ve got the same product, similar pricing and offers as your competitors? Business is all about competition. With an effective call to action, your website should attract potential clients and encourage them to buy. You’re looking for any and e...
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