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Rookie SEO Mistakes

Posted on April 28, 2011 by Jennifer Pointer
  Today, we're wrapping up our series on rookie mistakes in social networking, blogging, and now search engine optimization (SEO).  Shortly after becoming active online, either in social networking or blogging, most people realize they need to attract ...
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Rookie Blogging Mistakes

Posted on April 27, 2011 by Jennifer Pointer
This week, we've discussed rookie mistakes on Facebook, and on Twitter.  Now, let's talk about some of the mistakes we all need to try to avoid when starting a new blog.  Here are some things NOT to do:   Start a blog because you need to "express you...
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How Many Online Profiles is Too Many?

Posted on April 20, 2011 by Jennifer Pointer
  There are some very good reasons to have more than one online profile.  Social marketers discovered years ago that it is often a good idea to target business-related profiles to a specific demographic.  Soon thereafter, entire applications were deve...
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Do you have Klout?

Posted on April 14, 2011 by Jennifer Pointer
If you're active on Twitter, you probably have more Klout on that site than I do - but above is an example of a new way to measure your social media effectiveness.  We discussed this topic about a year ago, but now there's a new method to add to your r...
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Tips for Small Businesses Online

Posted on March 23, 2011 by Jennifer Pointer
I love Mashable's lists, and they have some great tips this week for small businesses with websites.  Go check out: Top 5 Mistakes to Avoid on your Company Blog 5 Tips for Maintaining Brand Consistency Across Social Media 10 Tips for P...
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Facebook eradicates online bullying. Rejoicing ensues.

Posted on March 11, 2011 by Jennifer Pointer
  First Lady Michelle Obama recently made it known that as a parent she didn't feel comfortable letting her young daughters go on Facebook.  Of course, the Secret Service doesn't feel comfortable with this, either, but I think we all understand the F...
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