Why Blogging Still Matters

Posted on August 13, 2015 by Julie Short
As far as Internet marketing advice goes, “develop and use a company blog” is right up there with “eat five servings of vegetables per day.” That is, just about everyone agrees that it’s a good piece of advice, even if very few people actuall...
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Why Video is so Valuable in Online Marketing

Posted on June 11, 2015 by Julie Short
One by one, marketers are starting to recognize just what kind of difference adding online video to their websites can make. In particular, landing pages, product pages, and even blogs can all be enhanced with good video clips that move viewer...
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When to Hire a Content Writer

Posted on May 7, 2015 by Julie Short
When it’s time to build and launch a new website, web content is (ironically) the last thing a business owner or marketer will think of. They’ll pay close attention to the design, give feedback on color schemes, and obsess over the conversion ...
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5 Tips to Writing Your Most Popular Blog Post Yet

Posted on February 21, 2013 by Julie Short
Whatever point you’re at blogging wise, whether you’ve just started blogging or you’ve been at it awhile, one popular post can generate a traffic boost to your site and help you land unique leads for your brand. Ideally, a popular post will trigger ...
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4 Things Your Website Says to Potential Customers

Posted on February 7, 2013 by Julie Short
Your website is your first impression. It’s often your first and sometimes only chance to attract new business online. Having a sleek-looking and functional site design will attractively display your company after a search engine directs them to your si...
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Online Credibility

Posted on March 19, 2012 by Jennifer Pointer
Mashable had a great post over the weekend, listing the factors that make a tweet credible, according to researchers from Microsoft and Carnegie Mellon University.  The data seems to confirm what we discussed  last week pertaining to networking and reci...
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