I was looking for inspiration for a project recently, and turned to the WebRevelation Portfolio, where I found some great stuff. The WebRev staff is very talented, and so are the customers - when those talents come together, there are some great results. This week, I'll be pointing out some of the website features that caught my eye.
Let's start with themes. The theme includes the colors, fonts, and templates and layout of the site. In many cases, a simple, no-frills theme is preferable. In fact, a theme that is too busy can be a distraction, rather than an enhancement. It takes some skill and talent to strike the perfect balance between the "creative" and the"useful" needs of your website. Here are a few sites that found that balance.
Choice Facility Partners is a company that helps governmental organizations and non-profits with purchasing buildings. The theme they chose looks like a house, or building. When you enter the site, you automatically know what industry you're in. The theme, however, does not distract from the information provided on the site. Very well done.
Ethnic Graphic Media is (as the name implies) a media company. Since they're all about putting on a show, they have chosen a slideshow theme to showcase their movies and services. Very interesting.
Johnny's Charcoal Broiler started out with a fairly generic, well-designed, easy-to-read, red and black theme, but added their own graphics. I guarantee if you spend a few minutes on this site, you'll be craving a good burger.
What's Cooking: Real Food for Real People is my favorite in the "theme" category. Maybe it has something to do with that chocolate-covered strawberry in the header (we'll discuss headers later this week), but I also really love the humorous way they have set up their menus as "fancy" serving trays. The colors used are stylish, trendy, and fun. Within a split second after landing on this site, you know exactly who these folks are and what they're about. I just wished they were near me.
Jennifer Pointer (e-mail) is a trainer and tech writer in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. Her weakness is the mocha frappuccino.