817-283-3324
LinkedIn Twitter Facebook
WebRev Connect
smarter websites


Blog

 

What Does “Mobile-Friendly” Really Mean?

Posted Thu, May 14, 2015 by Julie Short

When Google announced that it would start factoring mobile compatibility into its search engine rankings beginning on April 21, business owners and web designers were sent into a flurry. Suddenly, thousands and thousands of new companies decided it was the perfect time to adopt a “mobile-friendly” web platform.

Lost in this sudden surge of mobile programming, however, was the fact that a lot of marketers don’t fully understand what “mobile-friendly” really means. To help shed some light on the situation, here is what you need to know about that term, and the underlying functionality it adds to your website:

The Basics of Mobile Compatibility

The essence of a mobile-friendly website is that it can display cleanly on a small screen, and adapt to a mobile browser that may have limitations a traditional web browser wouldn’t. The most obvious of these has to do with page and image widths, which need to be restricted on mobile devices. Without that, mobile users will be forced to scroll from left to right while trying to read text, for example, or view an image.

In addition, mobile browsers work better with standard fonts than they do exotic ones, so that should be a consideration. It’s also a good idea to limit image sizes and animations, since these can load slowly or use up too much space on a user’s data plan.

Generally Speaking, Mobile = Simple

What these basics amount to is often a simpler version of your standard website, or at least a version that displays more cleanly and simply for mobile users. As an example, if your website has a dozen links across the top of your main navigation bar, these may need to be moved, abbreviated, or otherwise altered to make them usable on a smart phone. Additionally, content can be rearranged so that it’s easier to scroll from top to bottom instead of left to right.

Buttons and Action Items Need Tweaking, Too

The third factor in mobile compatibility is the availability of radio buttons, click-to-call response forms, and other simple calls to action. Few mobile visitors will want to type long strings of text to get more information from your business, or fill out complicated forms on tiny screens.

Part of mobile functionality is ensuring that it’s is easy for customers to do what you want them to do – especially if that’s to make a purchase or get in touch with you for more information – than it is for them to see and read your content.

Although Google’s new mobile-friendly stance may seem like it’s driving the trend towards smart phone and tablet compatibility forward, the reality is that mobile web users already make up more than half of all Internet traffic. So, adopting a mobile-friendly attitude is a good idea, regardless of whether you rely on search engines or not.

In the next post, we are going to outline a few of the different ways you can bring mobile compatibility to your business website. If you can’t wait that long, or have more specific questions, feel free to contact WebRevelation today and ask for a free consultation.

Posted in : Websites , Website Content , SEO/SMO/SMM , Mobile Websites | 
Tags : mobile friendly


Blog Categories
RSS All Posts
RSS Announcements
RSS Blogging
RSS Business Strategy
RSS CRM
RSS e-commerce
RSS Email Marketing
RSS ERP
RSS FYI
RSS Mobile Apps
RSS Mobile Websites
RSS Online Marketing
RSS Online Profile Management
RSS SEO/SMO/SMM
RSS Tips and Tricks
RSS Website Content
RSS Websites

GoogleRSS
YahooRSS
MSNRSS
Tags
professional website video video marketing online video semantic search google seo crm linkedin making linkedin count updated website website trends improved websites mobile websites keywords content search engines google places effective campaigns social media websites organization effective inbound marketing online marketing small business tips website great content marketing online security security ordering solutions cms custom content management system mobile friendly houzz idea book home builder custom home business in texas texas opportunities social proof navigation web conversion responsive custom cms content management mobile app quality scores website tips password safety passwords 10 demands entrepreneurs 5 reasons people fail 3 surefire ways to grow plan infobeasity get motivated website banners web design banners networking attracting hiring college graduates accounting web applications context authority manufacturing manufacturing software customer loyalty blogging search engine optimization blogging matters business owners scams business listings online profile
Quicksearch
Email Signup  


Testimonials
Everyone at WebRevelation is always willing to help and answer questions.  ...
I highly recommend WebRevelation and managing partner Julie Short. Julie has alw...
Contact Us

Web Design in Oklahoma
Call  405.607.0349

Web Design in Texas
Call  817.283.3324