With all of the public attention surrounding Twitter in the last couple of weeks, President Obama's 2012 campaign staff has decided this is an excellent time for the President of the United States (the leader of the free world) to jump in and start Tweeting (@BarackObama). I have no idea why, but this seems to be the same staff who created the "Win the Future," (aka "WTF"), slogan for our esteemed leader.
I never thought I would miss "hope and change," but considering there will be about a gazillion people re-tweeting everything the President tweets (according to his profile, his tweets will be signed "-BO." Yes, same campaign staff.), get ready for the hashtage "#WTF" to be a trending topic on Twitter for the next two years.
So, as long as he's determined to do this thing, what does President Obama need to remember before he tweets, to help prevent the type of media PR disasters we've seen lately?
1) He should keep his private life private. So far, the Obamas have been good about not embarassing the country in regard to their personal lives (and we thank them for that). If there are any indiscretions or scandals, we haven't heard about them, and that's how it should be. But beyond this, however, President Obama needs to remember that there is no such thing as "privacy" on a social network; he should avoid any "open mic" styled gaffes on Twitter.
2) He needs to avoid discussing other job prospects. Hopefully, he learned his lesson about that last week.
3) He needs to make sure his "location" settings are off. This can be done by signing in to Twitter, going to "settings," then "acccount," and un-checking the location box. Right below that, you can delete all location information from past tweets. The last thing we need is a national security incident via Twitter.
Can you think of anything else the President needs to remember about Tweeting?
Jennifer Pointer (e-mail) is in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking.