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Posted on September 26, 2013 by Julie Short

With thousands of companies across America considering mobile app development projects to help generate sales and boost the bottom line, more and more of them are wondering how to find the right app designer… or even what exactly a good app developer actually does.

That's understandable. It's a very new field, and one that's growing so quickly that it's hard to keep track of different concepts, labels, and best practices. With that in mind, we'll begin by explaining that, in a basic sense, an app developer is usually a person or team who takes your idea, programs it into the right formats and languages, and gives you a finished piece of software that can be used on iPhones, iPads, Androids, and other mobile devices.

As with something like web design, however, there are a lot of different types of companies that can help you with app development – and a lot of different levels of service and value. So, rather than simply defining an app developer, let's look at a few other things that the right app development partner can do for you:

Assess your idea, the market, and your competition. A lot of business owners and executives want to rush an app to market, but that's not a wise approach. Your development partner can do a bit of research and see whether your idea is likely to succeed, and what kind of competition you're up against.

Help turn your app concept into a viable product. Few app ideas are ready for development after an initial brainstorming session. Often, a little bit of thought about the features and layouts that will be used can produce important improvements – especially if a team of seasoned app developers can give some input.

Handle the technical details of app development (and especially troubleshooting). In the same way, there's a big difference between "coding" an app and having it ready for sale. You want your app tested extensively, within different types of mobile devices, to make sure it's going to work correctly for customers.

Get your app to market and help you build initial sales. Apps hardly ever generate their own sales momentum, at least not when they are first released. That's why it's important to have a strong, efficient marketing plan in place to let customers know about your product and start generating orders and downloads.

Although a lot of companies offer "app development" as one of their services, very few really give you the level of value that you're probably looking for. Remember that, and then choose your app development partner wisely.

Want to learn more about mobile apps and how they fit into your business? Call or email WebRevelation today to arrange for a free consultation.

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