When it’s time to build and launch a new website, web content is (ironically) the last thing a business owner or marketer will think of. They’ll pay close attention to the design, give feedback on color schemes, and obsess over the conversion opportunities… but not give much thought to the actual writing that they’ll need to convince customers to buy.
As a result, a lot of clients are at a loss when it comes to deciding whether they should generate their own web content in-house or work with a professional writer.
There isn’t necessarily a right or wrong answer when it comes to deciding whether you should hire a content writer to work with. It really comes down to your own needs, budget, and preferences. To help you make the best decision, however, here are four times when we definitely advise you to hire a writer to help finish your website:
1. When you just can’t find the time yourself.
A lot of our clients intend to write their own pages, but never seem to find the time. That’s understandable – coming up with great web content usually isn’t on the top list of “urgent” items that a business owner or manager has to face… at least until the rest of the website is ready. And at that point, they may be overwhelmed with other tasks and projects. A good web content writer can finish an entire set of pages within days, so consider hiring one if you’re out of time.
2. When you’ve got content, but you don’t like it.
In the same way, a lot of clients develop their own web content only to find that it doesn’t have a polished, professional edge.
At that point, they usually have one of two choices: hire a professional content writer, or start over with a blank screen. If you or someone on your team has tried writing your web content but you aren’t blown away by the results, think about bringing a professional in to finish the job.
3. When conversions are a top priority.
We alluded to this earlier, but it’s a very important point to make: Web content isn’t just about explaining what you do; it’s about persuading buyers to take a chance and do business with your company. That’s a lot easier when you have professionally written web content. So if conversions are a top priority for you, let us help you find someone who can sell with words so you can increase your long-term ROI.
4. When you’re trying to make an impact with SEO and social media.
As you probably know already, search engine optimization and social media are both dependent on having a fresh stream of creative, compelling, and optimized content. The challenge of creating articles and posts week after week often proves to be too much for immature writers. If you are going to face a need for ongoing content, bringing in a professional writer can be the key to moving your campaigns forward.
The right web content writer can add a lot to your website’s messaging and persuasive power. More than that, they can help you finish the project in a reasonable amount of time. So if you’re facing one of these four situations, talk to us about getting a web content writer started on your pages.