817-283-3324
LinkedIn Twitter Facebook
WebRev Connect
smarter websites


Blog

 

Why Email Marketing Works (and Why So Many Businesses Struggle With It)

Posted Mon, January 4, 2016 by Julie Short

Even in this age of social media, mobile marketing, and search engine optimization, reaching your best customer through his or her inbox – in the form of a targeted and well-crafted email newsletter – is still the fastest and most reliable way to grow your sales over time.

Why Email Marketing Is Profitable

Email newsletters might not be flashy, but they just work. Here are just a few of the best reasons why:

  • If you have a properly identified and segmented list, your email newsletter can be incredibly targeted. Pair the right message with the right audience, and you’ll achieve high click-through rates.
  • Email newsletters can be combined with high-impact offers and landing pages for time-sensitive campaigns. That means you can take advantage of a trend or event your customer’s already thinking about, and then track the results in real time.
  • Email marketing is incredibly cost-effective. For a fraction of what you’d spend on PPC ads or organic search engine optimization, you can reach thousands of potential buyers in an instant.
  • Sending strong email letters reinforces your sales and branding messages over time as recipients become more and more familiar with your business.

In truth, we could go on and on and give you even more benefits of email marketing. But despite the fact that it works, and works well, there are lots of businesses who are seeing declining returns or have given up on their email newsletters altogether.

How can that be?

Why Businesses Struggle With Email

The answer almost always comes down to one of two things: Either their email marketing campaigns are poorly executed or they aren’t sending targeted messages often enough to stay on top of their customers’ minds. In other words, good email marketing works even when you aren’t sending messages because buyers are aware of you; that can’t happen, though, if you aren’t contacting them regularly.

If you haven’t been getting the kind of impact from your email newsletter that you are expecting, we might have the answer you’ve been waiting for – WebRevelation email marketing management.

Posted in : SEO/SMO/SMM , Email Marketing | 
Tags : email marketing


Blog Categories
RSS All Posts
RSS Announcements
RSS Blogging
RSS Business Strategy
RSS CRM
RSS e-commerce
RSS Email Marketing
RSS ERP
RSS FYI
RSS Mobile Apps
RSS Mobile Websites
RSS Online Marketing
RSS Online Profile Management
RSS SEO/SMO/SMM
RSS Tips and Tricks
RSS Website Content
RSS Websites

GoogleRSS
YahooRSS
MSNRSS
Tags
oil and gas password safety passwords updated website website trends improved websites web conversion sem search engine marketing blogging effective blogging blogging tips ways to go mobile friendly website great content marketing attracting customers website tips social media business listings online profile seo web design semantic search google customer loyalty linkedin making linkedin count call to action buttons mobile app bounce rate slow load time business in texas texas opportunities mobile friendly websites effective design logo design pinterest chick-fil-a green sign-up chickfila pinning down the impact of pinterest pinterest users growth how to signup for pinterest account how to sign up for pinterest account how to sign up for pinterest pinterest account signup for pinterest account social proof whoopi goldberg extreme couponers board pin follow did not start blog content inventory erp mobile websites lead generation cms custom cms easier content management content management business mobility 2013 mobile email pop imap linkedin for your employees crm web applications networking google change dallas bluebell lessons contact forms website design mobile
Quicksearch
Email Signup  


Testimonials
Working with the team at WebRevelation has been a pleasure. They came highly ...
Everyone at WebRevelation is always willing to help and answer questions.  ...
Contact Us

Web Design in Oklahoma
Call  405.607.0349

Web Design in Texas
Call  817.283.3324