Why do you need to be on Facebook?
The answer to this question keeps changing because "Facebook," is a fluid concept. It's a growing, developing social networking site, leading an industry that is shape-shifting on a daily basis. So why bother?
Because relevancy in 2010 requires an online presence. Effective communication online requires effectively using the the search engines. Increasingly, the search engines are being influenced by the social networks, and Facebook is currently the most popular one for business networking. Basically, if your business requires interacting with people, you need to be where the people are.
Sooo...what are you supposed to do on Facebook?
Maybe you've seen people using the site as a way to publicy chronicle their stream of conscienceness - updating their status as thoughts enter their minds, and chronicling their every move throughout the day from morning teeth-brushing to evening TV watching. Maybe this does not appeal to you. Don't worry, this is NOT recommended for business networking.
In the next few days, we will discuss tips for using facebook profiles, groups and pages to effectively develop and promote your online reputation, and communication with your peers and potential clients.
Meanwhile, here are a few well-known people who have found a way to effectively use Facebook:
Jennifer Pointer (e-mail) is a trainer and tech writer in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. Her weakness is the mocha frappuccino.