For many years, marketing has been moving farther and farther into the digital space. As that has happened, business owners and design teams have begun paying lots of attention to text, copy, and keywords. You need words to generate search engine traffic, not to mention conversions, so other elements of creative campaigns were pushed to the back seat.
With the rise of social media and the reemergence of print marketing, however, companies are discovering something they should’ve remembered all along – that images can make or break a campaign. That’s true online or off, and that applies to virtually every business and industry.
Let’s look at why pictures are such an important part of what you do to connect with buyers…
Your Brain On Pictures
Psychologists and medical researchers estimate that the human brain can process images up to 60,000 times faster than text. That’s a pretty amazing statistic, and reason enough to use sharper images within your marketing content. People notice them faster, to the point that they literally jump off the page and catch our eyes.
At the same time, numerous studies have shown that images tend to be more memorable, and to activate emotional parts of our minds. In case you forgot your lessons from marketing 101, buying decisions are almost always emotional. It’s only after the fact that we justify them with facts and reasons.
Choosing The Right Images For The Job
Of course, simply having more images in your marketing isn’t going to do much for you. You have to choose the right pictures for the job.
While any pictures are going to be processed by the mind faster than text, human faces, vivid colors, and shots of animals tend to be the most compelling. You probably noticed that these are also the kinds of images you tend to see being liked, shared, and commented on throughout social media sites. That’s because they’re the easiest for us to notice, and they make the strongest impression.
Giving Yourself A Picture Perfect Advantage
The best way to use the power of images to your advantage is to generate your own. Hire a photographer to take some custom shots of your team and products, or set the right lighting and snap a few with your iPhone.
If that’s not possible, then make a concerted effort to choose stock photos that represent the idea or mood you’re trying to convey with each post or idea you put forward. Modify them if necessary and add your own branding. Just because you didn’t take a picture doesn’t mean you can’t make it unique and tie it back to your messaging in a way that feels compelling to fans and customers.
Are you looking closely enough at the images you are using in your marketing campaigns? If you’ve been throwing stock photos online without giving much thought to their power or relevance, now is the perfect time to look a bit closer at the possibilities in front of you. Once you see what you can do with the right pictures, you’ll never view the visuals in your marketing the same way again!
For the best in web design, print media, and creative services, contact WebRevelation and let us get to work for you!