LinkedIn Twitter Facebook
WebRev Connect
smarter websites



Why So Many Businesses Get it Wrong About SEM

Posted Wed, November 20, 2013 by Julie Short

A lot of businesses treat search engine marketing – that is, paid listings in the results you see on Google and other popular search sites – the same way owners and executives always treat things they don't understand or haven't been successful with yet. Which is to say, they ignore it.

In fact, if you happen to mention to your colleagues that you're even trying search engine marketing, you'll probably get a few encouraging recommendations, along with a healthy dose of "helpful advice" that it's "too expensive," or "just doesn't work."

But, we have seen time and time again that you can find new customers, efficiently and profitably, by making the most of search engine marketing. So, why is it that so many businesses get it wrong?

In our experience, there are four main reasons:

1. They devise campaigns that aren't targeted enough. A lot of companies, when first beginning search engine marketing campaigns, assume that they want to bring everyone they can to their website. Without very specific targeting, though, you're just setting yourself up for a big budget with very low conversion rates.

2. They fail to pay attention to their quality scores. If Google and the other search engines don't think your ads are relevant to searchers, they are going to charge you a lot of money to run them. Few things will sink your search engine marketing campaign, and your return on investment, faster than low-quality scores.

3. They don't make the most of the clicks they receive. If you aren't doing everything you can to turn visitors into customers, then the rest of your search engine marketing campaign is wasted. It's hard to overstate the importance of landing pages and offers, since they'll ultimately determine the profitability of your investment.

4. They give up on search engine marketing too soon. Occasionally, search engine marketers have success right away. More often, though, it's a mixed bag at first, with small improvements leading to dramatic results over time. Give up too soon and you could miss the big payoff that’s waiting for you down the road.

If you've always assumed that search engine marketing wouldn't work for you, then it's time to find out what your company has been missing. Call or email WebRevelation today and let us show you what the right keyword and advertising combinations can do for your Internet marketing efforts.

Posted in : SEO/SMO/SMM | 
Tags : SEO , Search engine marketing

Blog Categories
RSS All Posts
RSS Announcements
RSS Blogging
RSS Business Strategy
RSS e-commerce
RSS Email Marketing
RSS Mobile Apps
RSS Mobile Websites
RSS Online Marketing
RSS Online Profile Management
RSS Tips and Tricks
RSS Website Content
RSS Websites

contact forms websites landing pages problems logo design smm seo marketing online security security call to action buttons social media crm linkedin linkedin for your employees effective campaigns website design context authority google blogging basics business strategy making linkedin count mobile friendly branding marketing strategy video video marketing online video gas and oil technology google change internet marketing email pop imap web design online marketing build community build online community relationship marketing effective design 10 demands entrepreneurs 5 reasons people fail 3 surefire ways to grow plan infobeasity get motivated cms custom cms easier content management web browswers manufacturing manufacturing software mobile website business manufacturer erp password safety passwords website banners banners quality scores oil and gas pinterest profile hide from search engines customer loyalty website great content website traffic increase traffic website visits
Email Signup  

We hired Web Revelation to transform our existing website into a masterpiece....
Once we saw what WebRevelation did, we were blown away by how professional it lo...
Contact Us

Web Design in Oklahoma
Call  405.607.0349

Web Design in Texas
Call  817.283.3324