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Why Video is so Valuable in Online Marketing

Posted Thu, June 11, 2015 by Julie Short

One by one, marketers are starting to recognize just what kind of difference adding online video to their websites can make. In particular, landing pages, product pages, and even blogs can all be enhanced with good video clips that move viewers to action.

You’ve probably gotten the advice to add online video to your Internet marketing mix already. So what is it that makes video so powerful?

We’re glad you asked, because we want to share with you a few of video’s biggest benefits:

Video Creates a Stronger Connection to the Viewer

Sales and marketing are all about making an emotional connection, and that’s much easier with video than it is images or plain text on a website. Researchers have also pointed out that video tends to be more memorable to viewers. With that in mind, it’s no wonder that adding video to landing pages can boost response rates by as much as 100%.

Video Gives You More Time

The average website visitor will scan a page of text if they are interested in the topic, but will actually watch the video on the same subject. That’s because the added dimension of motion, detail, and even human facial cues causes us to subconsciously dial in. The net result is that you can get more of your customers time by showing them video than you would with a written marketing message.

Video Creates a Powerful Sense of Proof

Seeing is believing, and it’s a lot easier to make buyers “see” with video than it is with words or still photos. That’s especially true when you’re showing the faces of happy customers, or the details of a product and how it works. If you want to show off the finer points of your marketing message, and really demonstrate value, then online video is a great choice.

Online Video Is More Cost-Effective Than Ever

Even a decade ago, shooting a high-quality video might mean booking time with a studio, arranging props, and spending a small fortune on audio and editing. These days, virtually any business can afford to produce video clips that look expensive but aren’t. The lowered cost of producing online videos means the returns for using them have gotten much greater at the same time.

It’s no secret that customers tend to be more engaged with video than they do plain text or images. Until recently however, producing videos – even online – was too expensive for a lot of companies to consider. With prices coming down and production standards climbing, there’s no reason to miss out on the returns you could get from adding clips to your website. So what are you waiting for?

Attracting customers over the Internet starts with having the right online marketing team on your side. Contact WebRevelation in Dallas, Oklahoma City, and San Antonio today to schedule a free consultation and see exactly how we can help your business grow.

Posted in : Blogging , SEO/SMO/SMM , Website Content | 
Tags : video , video marketing , online video

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