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Posted on April 2, 2015 by Julie Short

A few years ago, business owners, managers, and executives all collectively realized that social media marketing was an actual thing… and a thing that could lead to big rewards for the companies that embraced it and took the time to build a loyal following.

Not long after, they realized that LinkedIn could be the most important of all the social media sites.

In terms of pure, raw numbers, LinkedIn can’t compare with Facebook, Twitter, or the quickly growing Google+. But the roughly 350 million people who use LinkedIn are nothing to sneeze at. And more importantly, it’s the only social platform that’s devoted strictly to business and networking. So while there might not be 1 billion people on LinkedIn yet, the ones who are using it are there to do business, not trade family vacation photos.

That makes LinkedIn an extraordinarily valuable resource for companies of all sizes. To help you further understand what’s at stake, here are a few of the best reasons your business needs a strong LinkedIn page:

LinkedIn Profiles Are Highly Visible

Because it’s so popular, LinkedIn has a very high page rank with Google. That means, among other things, that it’s entirely possible your business’s LinkedIn profile will come up in searches for your company’s name before your actual website, or immediately after. Fill yours in with the right kind of info, and you give yourself an extra search engine optimization advantage at virtually no cost.

Your Best Prospects Are Using LinkedIn

We mentioned earlier that business people and professionals like using LinkedIn. What’s also important to note is that many of the people who use LinkedIn might ignore other social profiles. For example, many C-level executives are active on LinkedIn even though they don’t have the time to participate in Facebook or Twitter. So if you want to reach some of your best prospects through social media, this might be your only chance.

LinkedIn Is a Hub for New Connections and Ideas

LinkedIn has a number of features that make it useful for networking, finding new customers, and even sharing industry ideas. We’ll go into more depth in the coming articles, but the bottom line is that if you aren’t using LinkedIn, you’re putting yourself and your company at a disadvantage.

In the next two posts, we’ll show you how to make the most of your company’s LinkedIn page to network and generate new sales opportunities. In the meantime, though, if you haven’t been making the most of LinkedIn already, now is the perfect time to talk with a member of the WebRevelation team and let us show you how we can get you up and running on this crucial social network.

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