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Posted on September 5, 2013 by Julie Short

Whether they express it directly or not, this is a question that is on the minds of a lot of business owners and executives when they come into our office to discuss mobile app development. Will they make money from the project, or will it be an expensive waste of time?

Obviously, there isn’t any single answer to that question – too much depends on your idea, the execution, and what kind of impression you make in the market. Plus, there is the harsh reality that developing a mobile app is the business equivalent to writing a novel or screenplay: Some go on to make big money, many generate solid sales, and more than a few are never noticed by potential customers.

So, how can you produce a big hit and avoid sinking money into a losing project? The first thing to do is realistically evaluate your app development idea. Here are three important questions to ask yourself from the outset:

1. How many other similar apps are already available on the market? There are really two important components to the answer. On the one hand, dozens of other existing apps might mean that it’s hard to gain attention and market share for your concept, especially if other apps are already entrenched as bestsellers.

On the other hand, though, having no other apps in your market isn't always a good thing, either. It could indicate that there just aren't enough potential buyers for the app you want to develop.

2. Does it do something different or better than other available apps? This is probably the biggest point that most would-be app developers overlook. In their rush to get a "great idea" out to the public, they don't stop to think about whether they have something that's truly new and interesting.

Unless your app offers something that other existing products don't, buyers are likely to stick with the ones they know and trust and ignore yours altogether.

3. Does it have value to your business beyond the sales it generates? Often, the key to a successful app launch is in figuring out exactly how you'll profit from it. In other words, some apps make money without ever being sold, because they bring customers back to your mobile website, encourage online sales, or reduce your customer service burden.

Before you invest money into app development, figure out how it can be distributed, and whether profits can be made in ways that don't involve selling it directly to customers.

Need answers to your questions about mobile app development? Contact WebRevelation today and let our team walk you through everything you need to know.

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