From time to time I need to start a new online profile from scratch, either for a client or for a new project of my own. Did you know that it is possible to be on the front page of Google and the other search engines in 24 hours or less? Here are a few simple steps to quickly get an online profile up and running.
1) Choose a unique name. If you choose a name already in use by someone good with SEO, or a common name already in use by a lot of people, there will be too much competition. Choose something unique - even if you need to choose a unique spelling for a word everyone already knows. Choose something short, so that people will be easily able to search for you on the search engines and social networks.
2) Sign up for Facebook, and customize your Facebook URL for your new online profile. Adjust your settings to make your new profile "public," so that people and the search engines can easily find you. For a business or project, create a page; for a person, create a profile. Facebook ranks very high on the search engines, so this will show up almost immediately.
3) Sign up for Twitter, and use your new profile name as the new Twitter ID. Just as with Facebook, make your new profile public, and make a few relevant tweets. Both the profiles and the tweets show up quickly and rank high on the search engine results pages (SERPs).
4) Purchase a domain name, and point it to your blog or website. If you're a WebRevelation customer, Tim Short will take care of this for you, of course. Make sure your domain URL matches the name of your blog for optimum digital profile management.
And there you go! You're well on your way to good online profile management in 24 hours or less. Keep in mind that online profile management is not the same thing as optimizing your site to get traffic from the search engines (that requires a few extra steps). The purpose of online profile management is making sure that when people search for you or your project by name they will be able to find you and good information about you and what you're doing online.