In our experience, there are really two types of companies when it comes to search engine optimization: those getting lots of traffic (and sales) from Google, and those who have tried and failed.
If you’re amongst that second group, you might not even know why things didn’t work out. We talk with a lot of business owners who feel like they did all the right things to make SEO work, but didn’t see their efforts and expenses turn into any real results. So, they end up confused, frustrated, and feeling like search marketing is a waste of time.
What went wrong? Naturally, we would have to take a close look at your website to know for sure. However, when an SEO campaign flat-out fails, it can almost always be traced back to one or more of these five issues…
#1 It Was Based on Old Tactics and Ideas
Often, when a business owner tells us they have “tried” SEO, what we find is they hired a consultant who used outdated tactics that were based on gimmicks. These might include keyword stuffing and link farming, which were in vogue years ago but don’t help you improve your visibility on Google now.
You can’t compete in today’s search environment by sticking to tactics that only half-worked in the past. Instead, you have to stay up with the best practices around organic search trends in 2018 and beyond.
#2 You Didn’t Commit To it Long Enough
The problem with following good SEO advice that actually works over the long term is that it can take weeks or months for the campaign to really make an impact on your bottom line. Real solutions aren’t quick fixes, even though that’s exactly what a lot of business owners want from an online marketing company.
If you decide to improve your search positioning but give up after a few weeks – because you aren’t seeing results yet, or hate producing new content – you can’t be surprised when your campaigns fail to produce anything.
#3 Your Website Wasn’t Ready for SEO
A good web design team will audit your website and make any needed improvements or revisions before putting a search engine optimization plan in place. However, if you went with a vendor who wasn’t so thorough, they could have missed details that stopped Google’s spiders from crawling your pages.
Issues like broken links, duplicated content, and slow page loading speeds can all kill your SEO campaigns. Before you can get attention from searchers, your website has to be ready.
#4 You Only Paid Attention to Half the Results
Believe it or not, you can achieve a top ranking on Google and still fail at SEO. That’s because traffic doesn’t equate directly to sales; just because someone visits your website doesn’t mean they’ll visit your shop, make a purchase, or call to set an appointment.
To make SEO profitable, you need to generate conversions (and ultimately revenue) from your pages. That’s a lot easier when you have a plan in place to persuade visitors to contact you or complete a sale.
#5 You Didn’t Make Any Course Corrections
Search engine optimization, like all forms of marketing, is about making plans, executing them, and then finding adjustments to improve. Somewhere along the way you have to evaluate the keywords and search terms you’re targeting and tweak your landing pages to increase your response rates.
You can’t afford to sit still with SEO for very long. When you stop getting better, you practically guarantee your campaigns won’t be as successful as you’d hoped.
Looking for SEO and Internet Marketing That Works?
If you’re tired of chasing gimmicks and fads and feel ready to use the internet to attract customers to your company, now is the time to get the expert advice you need. Contact WebRevelation today and we’ll be happy to schedule a free, no-obligation consultation. In just one hour, we’ll review your website with you, give you some recommendations to reach more customers, and show you how easy and affordable it is to start getting better results online!